{"id":3764,"date":"2013-04-23T08:13:42","date_gmt":"2013-04-23T15:13:42","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3764"},"modified":"2026-04-20T19:02:05","modified_gmt":"2026-04-21T02:02:05","slug":"how-to-use-google-plus","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/how-to-use-google-plus\/","title":{"rendered":"How To Use Google Plus For The Best Social Media Results"},"content":{"rendered":"

Still not convinced you should be on Google Plus or maybe you don’t know how to use Google Plus to achieve the best results? According to the Global Web Index<\/a>, Google\u00a0Plus\u00a0is the second largest social platform worldwide. As a matter of fact, Google Plus has over 500+ million registered users. If you are not already creating a community and sharing your content on the platform, maybe it’s time to give it a second look.<\/p>\n

Before we show you how to use Google Plus, we’ll address why you should use it.<\/p>\n

<\/span>Why Use Google Plus?<\/strong><\/span><\/h2>\n

Search Engine Optimization (SEO) experts have been debating the value of Google\u00a0Plus\u00a0and its impact on search rankings. There is evidence to suggest that Google\u00a0Plus\u00a0posts do pass SEO benefits (not found with Facebook and Twitter for example). However, as with all things regarding Google search, no one “really” knows for certain. In our research to discover whether or not Google+ impacts search rankings, we found only one factor that the experts do agree on that has the highest impact on search results.<\/p>\n

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  1. Enhance your SEO:<\/strong> Content shared on Google Plus is indexed more quickly and appears in search results faster than any other social media channel. Read 10 Dead Simple Tips to Take Advantage of Google Plus for SEO<\/a><\/li>\n
  2. Brands are people too:<\/strong> Unlike Facebook, Google\u00a0Plus\u00a0Pages will have the ability to interact and engage with any Google+ user – a major plus.<\/li>\n
  3. Increase Engagement:<\/strong> Google\u00a0Plus\u00a0circles are a natural way to target specific content to users. This targeting allows for the right content to be seen by the right customer (taking your privacy settings\u00a0into consideration). As a result, you should expect higher engagement.<\/li>\n<\/ol>\n

    If you are already using dlvr.it<\/a> to share content on Twitter and Facebook, in just a few clicks, increase your brand visibility<\/a> on GooglePlus<\/p>\n

    <\/span>And Don’t Take Our Word for It…<\/strong><\/span><\/h2>\n

    \"How<\/a>According to excerpts posted by the Wall Street Journal from Eric Schmidt’s new book, ‘\u2018The New Digital Age\u2019, Schmidt explains what the importance of content<\/a> posted to Google Plus\u00a0has on search results. It should come\u00a0as no surprise that Google would tie the two together. Search is Google\u2019s big moneymaker. If Google wants people to engage on Google Plus, connecting it with search is one sure way to do it.<\/p>\n

    The critical extract reads: \u201cWithin search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.<\/em> The true cost of remaining anonymous, then, might be irrelevant.\u201d<\/p>\n

    Maybe it’s time to give Google Plus a second look \u2013 the second largest social platform. Google\u00a0Plus\u00a0has the\u00a0size in numbers of users but now the missing link to search is there.<\/p>\n

    If you need to scale content distribution and want a concrete example of how to use Google\u00a0Plus, read more about dlvr.it’s Google\u00a0Plus\u00a0posting tool<\/a>.<\/p>\n

    <\/span>The\u00a0Relationship\u00a0of +1’s and\u00a0Pagerank<\/strong><\/span><\/h2>\n

    \"Image<\/p>\n

    Cyrus Shepard, Direct of Audience for Moz, shares research on the power of +1’s<\/a>.<\/p>\n

    Google has replaced\u00a0Pagerank\u00a0influenced links with nofollow, <\/strong>which pass no link equity. This nofollow includes profile links, “contributor to,” and shared URLs. With\u00a0one exception –\u00a0Public +1’s<\/a> remain followed.<\/p>\n

    \"Image<\/h4>\n

    For now, whenever a visitor +1’s your content without sharing it to their stream, this results in a followed link as long as the visitor has +1’s set to “public.” This result could be an oversight, or Google could remove these followed links soon. For now, jump on the opportunity as this may be the last remaining place that a +1 may “actually” pass link equity.<\/p>\n

    To support the Moz research, Searchmetrics found Google +1’s have the single highest correlation with Google search ranking (0.4)<\/strong>, higher than the number of Facebook shares (0.34), the\u00a0number of backlinks (0.34), and total Facebook Likes, Shares, and Comments (0.34).<\/p>\n

    \"How<\/p>\n

    Cyrus summarizes:<\/p>\n

    The point is not to go out and accumulate a bunch of +1s.The point is, and the evidence seems to suggest, that earning a link on Google\u00a0Plus\u00a0is like earning any other type of editorial link<\/em>, and these links have actual value with real benefits.<\/p><\/blockquote>\n

    <\/span>9 Steps to Boost +1’s<\/strong><\/span><\/h2>\n

    One (not so secret) way to use Google Plus is to\u00a0create great content and build an audience for that content. Great content boosts the number of Google Plus +1’s. As shown in the image above, +1’s impact search. To say it another way\u00a0–\u00a0great content creates better search results.<\/p>\n

    Below are a few suggestions to grow your Google Plus audience. The links provide support material for each suggestion.<\/p>\n

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    1. It all starts with writing great content your audience enjoys. A +1 is an endorsement of the quality of your content much like a Facebook Like or a Twitter favorite.<\/li>\n
    2. Add the +1 button to your blog<\/a> content to encourage participation from your readers.<\/li>\n
    3. Follow to be Followed. Add relevant people to Google Circles. They will likely reciprocate the follow. Adding followers will expose your content to more people and increase the likelihood of more +1s.<\/li>\n
    4. Include a\u00a0hashtag<\/a>\u00a0when you post to Google Plus. This broadens the reach of your content and exposes it to people following that hashtag.<\/li>\n
    5. Link Google Plus content to Facebook,<\/a> Twitter, and other social networks.<\/li>\n
    6. Post content to Google Plus at the optimal time<\/a> when most of your audience is listening.<\/li>\n
    7. Mention potential customer’s<\/a> Google profile in your content. They will get notified. This mention brings your brand to their attention.<\/li>\n
    8. Promote your Google Plus profile in your email signature.<\/li>\n
    9. Start and follow communities<\/a> relevant to your niche.<\/li>\n<\/ol>\n

       <\/p>\n

      <\/span>How to Use Google Plus<\/strong><\/span><\/h2>\n

      Google continues to weave Google Plus into its products. For example, in search, on calendars, in Gmail, Hangouts, etc. \u00a0It’s social with circles, new communities, and video hangouts. To repeat, Google+ is a proven SEO builder.<\/p>\n

      When it first\u00a0launched,\u00a0many businesses rushed to the social network to see how it could boost search and social media results.<\/p>\n

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      There were 1 million+ business and brand pages created on Google Plus in the first six months. Google Plus currently has over 500 million personal users. Google Plus has come a long way in a year and a half, and is now deemed essential for SEO, and key to local business results.<\/em><\/p>\n<\/blockquote>\n

      In working with clients, Google+ is one of the big four networks on which we focus along with LinkedIn, Twitter, and Facebook.<\/p>\n

      Remember that Google\u00a0Plus\u00a0IS Google!<\/strong><\/h4>\n
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      • It is not just another social network — it is at the heart of all things Google<\/strong>. A point often overlooked is that you don’t always have to be logged into Google Plus\u00a0to take advantage of amplification and reach options.<\/li>\n
      • The key is being social.<\/strong>\u00a0Create circles. Your advantage as a marketer is that studies over the years show that people buy after making an emotional connection with those they feel they know. Google\u00a0Plus\u00a0is ideal for this, but you have to resist the urge played out by many – to simply robo-post links to content. That’s not social.<\/li>\n<\/ul>\n

        At the heart of the network are your circles, so here’s a short overview video on them:
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