{"id":3836,"date":"2013-04-25T07:30:55","date_gmt":"2013-04-25T14:30:55","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3836"},"modified":"2026-03-30T18:54:21","modified_gmt":"2026-03-31T01:54:21","slug":"best-practices-for-mobile-content-distribution-campaigns","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/best-practices-for-mobile-content-distribution-campaigns\/","title":{"rendered":"Best practices for mobile content distribution campaigns"},"content":{"rendered":"

\"\"<\/a>Guest speaker, James Citon<\/strong>, CEO & co-Founder of Mogreet,\u00a0will be revealing the secret sauce behind a carefully strategized B2C mobile marketing campaign at dlvr.it’s upcoming Content Marketing Strategies Conference<\/a>, May 7-9, 2013 at The Claremont Hotel Club & Spa in Berkeley, CA. \u00a0Tickets are still available. \u00a0As an example of the practical ‘how to’ advice to be gained at the conference, James shares his expertise on the value of content in mobile distribution:<\/p>\n

<\/span>The role of content in text message marketing<\/span><\/h2>\n

<\/strong>The basis of any successful marketing program is a question of scale. If you can activate 40% of your fan base, the larger your fan base, the higher the potential of your program\u2019s ROI.\u00a0 Yes, when it comes to marketing, bigger is better.<\/p>\n

The bigger the size of the database, the bigger the results.<\/p><\/blockquote>\n

So just how do businesses entice customers to join a marketing database?\u00a0 What makes a customer or prospect willing to share their personal information with a brand in exchange for content?\u00a0 Value!<\/strong><\/p>\n

The more valuable your program content is to the end user, the more likely they are to engage and act.<\/p><\/blockquote>\n

Understanding Content Value<\/strong><\/p>\n

In each relationship between a business and a customer, there is a value statement.\u00a0 For GLEE, FOX found that the most valued content their mobile fans wanted was the upcoming show\u2019s song list.\u00a0 This makes perfect sense.\u00a0 GLEE is known and loved for its amazing, musically-themed programming.\u00a0 So when FOX noticed fans asking for this information on social and blog channels, they initiated a text marketing program as a way to distribute this content on a medium that allowed fans to receive and react with the content in real time.<\/p>\n

Creating + Sharing Valuable Content<\/strong><\/p>\n

Not all brands have it as easy as FOX. After all, a TV show creates content every day! Teen retailer Charlotte Russe found coupons were always in demand, but simply distributing coupons did not deepen customer loyalty.\u00a0 So, Charlotte Russe created programming to support coupon distribution.\u00a0 In their Mystery Date campaign, the team at Charlotte Russe created a story arc that allowed fans to choose one of three perfect men (mystery dates).\u00a0 Fans chose the man of their dreams by text and received a video by Mr. Perfect back, as well as a coupon for redemption.\u00a0 By turning couponing into an engaging story-based program, CR found a much higher redemption rate (and increased their database dramatically at the same time).<\/p>\n

Empowering advocacy with content<\/strong><\/p>\n

But businesses can do even more with compelling content.\u00a0 When content is shared to consumers by MMS, brands have the option to include prompts to share the received information across social channels.\u00a0 And there are major benefits to the brand for including social sharing in messages.<\/p>\n