{"id":3871,"date":"2013-04-26T08:11:26","date_gmt":"2013-04-26T15:11:26","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3871"},"modified":"2026-04-13T18:11:02","modified_gmt":"2026-04-14T01:11:02","slug":"content-and-customers-like-peanut-butter-and-jelly","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/content-and-customers-like-peanut-butter-and-jelly\/","title":{"rendered":"Content and Customers – like Peanut Butter and Jelly"},"content":{"rendered":"

\"\"<\/a>In today\u2019s fast moving search, social and mobile world, the way we reach audiences continues to change. That means our jobs as marketers and business owners\u00a0 is also evolving. Content marketing is one of the best ways to ensure your business is visible where your customers are spending time – search engines, social networks, blogs, and mobile devices<\/p>\n

To help you navigating this new complex world, we’ve assembled some insights and tips from the expert speakers at the upcoming\u00a02013 Content Marketing Strategies Conference<\/span><\/a> May 7-9, in Berkeley, CA.<\/p>\n

<\/span>\"\"<\/a>Arnie Kuenn\u00a0on the importance of SEO.<\/span><\/h2>\n

Arnie is the President of Vertical Measures, an SEO expert, and frequent speaker and author.<\/p>\n

What we\u2019ve concluded from all the changes in the past 2-3 years in the world of content marketing is that Google really wants to convince you of one thing: creating great content is the way to go. That being said, SEO<\/a> is still just as important. You must optimize, optimize, optimize<\/strong>: your content, image tags, videos\u2026everything! Then you need to promote it. Distribute it. Get backlinks to it. Professional SEO\u2019s understand this and are implementing these tactics better than anyone out there right now.<\/p><\/blockquote>\n

<\/span>\"\"<\/a>Maria Ross on the importance of the brand story.<\/span><\/h2>\n

Maria is the Founder of Red Slice, brand strategist, author and speaker.
\n<\/em><\/p>\n

Being consistent means identifying and articulating the key things for which you want your brand to be known,<\/strong> and ensuring you deliver that promise<\/a> through everything that you do. Brands get into trouble when they promise one thing but fail to consistently deliver it through every single customer touchpoint. You can\u2019t possibly be all things to all people so choose wisely and focus on those messages.<\/p><\/blockquote>\n

<\/span>\"\"<\/a>Scott Frangos on Google+.<\/span><\/h2>\n

Scott is the Founder & President of WebDirexion, chief optimizer and speaker on Google+.
\n<\/strong><\/p>\n

Even as more features are added to Google+<\/a>, marketers have yet to wrap their strategic and tactical minds around ways to take full advantage of the existing G+ system. \u00a0Here are four initial brainstorms:<\/p>\n