{"id":3971,"date":"2013-07-17T08:50:24","date_gmt":"2013-07-17T15:50:24","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=3971"},"modified":"2026-04-06T19:25:56","modified_gmt":"2026-04-07T02:25:56","slug":"hashtag","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/hashtag\/","title":{"rendered":"Hashtag 101: What are They and How to Use Them Effectively"},"content":{"rendered":"<p>Including a hashtag is an important part of any social media marketing strategy. <strong>Picking the right hashtag for your social media update can boost its reach significantly.<\/strong> This 101 guide walks you through everything you need to know about creating the perfect hashtags on Twitter, Facebook, Instagram, and Pinterest.<\/p>\n<h3><strong>Imagine&#8230;<\/strong><\/h3>\n<p>You\u2019re standing in a doorway looking into a crowded room. You see millions of people gathering together in groups of varying sizes having lively conversations about politics, religion, marketing, celebrities and so on.<\/p>\n<ul>\n<li>You own a store that sells barbecues, and you\u00a0hold classes on the \u201cTen Best Barbecuing Techniques\u201d. \u00a0So logically, you want to join a group interested in the subject of barbecuing. Do you just start yelling out your best tips in hopes that someone will hear you? No, not likely. You would have to discover on your own what group is interested in barbecuing &#8211;\u00a0an almost impossible task.<\/li>\n<\/ul>\n<p>Imagine in the center of the conversation our signs that read religion, marketing, celebrities and barbecuing. Wouldn\u2019t that make it much easier to find your group on barbecuing?<\/p>\n<p title=\"Politics hashtag search on twitter\">Now imagine that crowded room is Twitter, Facebook, and Instagram and those signs are the hashtags &#8211;\u00a0<a title=\"Religion hashtag search on Google+\" href=\"https:\/\/plus.google.com\/s\/%23religion\">#religion<\/a>, <a title=\"Marketing hashtag search on Facebook\" href=\"https:\/\/www.facebook.com\/hashtag\/marketing\">#marketing<\/a>, <a title=\"Celebrities hashtag search on Twitter\" href=\"https:\/\/twitter.com\/search?q=%23celebrities&amp;src=typd\">#celebrities<\/a>, <a title=\"Barbequing hashtag search on Pinterest\" href=\"http:\/\/pinterest.com\/search\/pins\/?q=%23barbequing\">#barbequing<\/a>. As an owner of a barbecue store, hashtags make it easier for people to discover your barbecuing tips in a crowded room.<\/p>\n<h2 title=\"Politics hashtag search on twitter\"><span class=\"ez-toc-section\" id=\"What_is_a_hashtag\"><\/span><strong>What is a hashtag? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hashtags are keywords found within the body of text or added to the end of your status update with the \u2018#\u2019 symbol before the word. Hashtags are too social as keywords are to search. You can add them to text, video or image updates.<\/p>\n<ol>\n<li>Hashtags can be single words (#barbeque) or two or more words (#barbecue_grills).<\/li>\n<li>Make sure your they\u00a0are relevant to your content. Using inappropriate hashtags to game the system is a form of spam.<\/li>\n<li>Keep them\u00a0short and to the point. Don\u2019t use more than two per update.<\/li>\n<\/ol>\n<p>Below are examples of how they\u00a0appear within status updates on various social networks.<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<img decoding=\"async\" class=\"aligncenter wp-image-3980\" style=\"border: 1px solid black;\" title=\"dlvrit_Twitter_hashtag_example\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_hashtag_example.png\" alt=\"Increase social engagement by adding the right hashtag on Twitter\" width=\"516\" height=\"613\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_hashtag_example.png 516w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_hashtag_example-252x300.png 252w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-3979 size-full\" style=\"border: 1px solid black;\" title=\"dlvrit_Pinterest_hashtag_example\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Pinterest_hashtag_example.jpg\" alt=\"Increase social engagement by adding the right hashtag to Pinterest\" width=\"658\" height=\"591\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Pinterest_hashtag_example.jpg 658w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Pinterest_hashtag_example-300x269.jpg 300w\" sizes=\"(max-width: 658px) 100vw, 658px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-3978 size-full\" style=\"border: 1px solid black;\" title=\"dlvrit_Goolge+_hashtag_example\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Goolge+_hashtag_example.png\" alt=\"Increase social engagement by adding the right hashtag to Google+\" width=\"362\" height=\"648\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Goolge+_hashtag_example.png 362w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Goolge+_hashtag_example-167x300.png 167w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-3977 size-full\" style=\"border: 1px solid black;\" title=\"dlvrit_Facebook_hashtag_example\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Facebook_hashtag_example.png\" alt=\"Increase social engagement by adding the right hashtag on Facebook\" width=\"410\" height=\"380\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Facebook_hashtag_example.png 410w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Facebook_hashtag_example-300x278.png 300w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"_What_are_the_benefits_of_hashtags\"><\/span><strong>\u00a0What are the benefits of hashtags?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Increase viewership:<\/strong> Similar to keywords used for search optimization, they\u00a0help people discover your content in social. You can instantly become more visible and become part of a trending conversation.<\/li>\n<li><strong>Build Social Followers:<\/strong>\u00a0They help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of desperate conversations.<\/li>\n<li><strong>Create new customers:<\/strong> Find new prospects and customers. Monitor important hashtags in social to be able to jump on relevant opportunities. You could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening \u2018right now\u2019 vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool on the conversations you want to follow.<\/li>\n<li><strong>Branding:<\/strong>\u00a0They can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.<\/li>\n<li><strong>Revenue:<\/strong>\u00a0They help you quickly determine what people are talking about. Popular hashtags will help guide new content decisions and create new product ideas to boost sales.<\/li>\n<li><strong>Competition:<\/strong> Track your competition. See what conversations they are a part of or what people are saying about them.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_do_hashtags_work\"><\/span><strong>How do hashtags work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hashtags organize conversations around subjects.\u00a0 For example, I can go to Twitter and search on the hashtag #barbecue. My search would bring up the most recent conversations on the subject. I can save this search for reference later. I can also discover people to follow or even answer a question someone has on how to best barbecue fish on a grill. It turns a crowded room of people shouting into an organized chorus.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_add_hashtags\"><\/span><strong>How do I add hashtags?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Choose a relevant word within your social update.<\/li>\n<li>Add the # sign before the word. That\u2019s it. Very easy.<\/li>\n<\/ol>\n<p>You can add them\u00a0to the title, body copy or at the end of your post. Social networks that support them\u00a0(see list below), automatically understand to hyperlink any word that has the # sign before.<\/p>\n<p>Keep in mind; you don\u2019t own a hashtag. Anyone can use the same\u00a0one as you.<\/p>\n<p><strong>Tip #1:<\/strong> To save room when adding hashtags to your status update especially for Twitter, include the hashtag in your headline. \u00a0See the example below.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_headline_hashtag_example.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3986\" style=\"border: 1px solid black;\" title=\"dlvrit_Twitter_headline_hashtag_example\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_headline_hashtag_example.png\" alt=\"Increase social engagement by adding the right hashtag to social media campaigns\" width=\"517\" height=\"63\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_headline_hashtag_example.png 517w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_Twitter_headline_hashtag_example-300x36.png 300w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/a><\/p>\n<p><strong>Tip #2:<\/strong> Avoid manually adding hashtags to blog posts across all your social profiles. See how <a title=\"How to add hashtags to Facebook using dlvr.it\" href=\"http:\/\/support.dlvr.it\/entries\/21982310-How-to-automatically-add-hashtags-to-your-Facebook-posts-\">dlvr.it automates<\/a> the process of adding hashtags to new blog posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_happens_when_I_click_on_a_hashtag\"><\/span><strong>What happens when I click on a hashtag? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a hashtag is clicked, you are taken to a results page that shows all the conversations on the same subject. See example below.<\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" class=\"aligncenter wp-image-3988 size-full\" style=\"border: 1px solid black;\" title=\"dlvrit_hashtag_search\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_hashtag_search1.png\" alt=\"Increase social engagement with the right hashtag\" width=\"530\" height=\"675\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_hashtag_search1.png 530w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/07\/dlvrit_hashtag_search1-235x300.png 235w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_social_networks_support_hashtags\"><\/span><strong>What social networks support hashtags?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter, Facebook, Google+, Instagram, YouTube, Tumblr, Pinterest<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_find_hashtags_to_follow\"><\/span><strong>How do I find hashtags to follow?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Go to the social network that supports them, find the search tool on the network, enter the \u2018#\u2019 followed by a word and you will get a list of results returned to you.<strong>\u00a0 <\/strong><\/p>\n<p>Instead of shouting into a crowded room, add hashtags to your social media updates. They\u00a0will help you find just the right crowd to have a conversation with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Including a hashtag is an important part of any social media marketing strategy. Picking the right hashtag for your social media update can&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111],"tags":[],"class_list":["post-3971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hashtag 101: What are They and How to Use Them Effectively -<\/title>\n<meta name=\"description\" content=\"Having the right hashtag is an important part of any social media marketing strategy. 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