{"id":4045,"date":"2013-09-05T09:41:03","date_gmt":"2013-09-05T16:41:03","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=4045"},"modified":"2026-04-20T19:39:35","modified_gmt":"2026-04-21T02:39:35","slug":"46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/","title":{"rendered":"46% of your customers rely on social media when making a purchase decision (Infographic)"},"content":{"rendered":"<p>If you think social media is &#8220;<em>just another thing I have to add to my to do list,&#8221;<\/em>\u00a0 take a look at the numbers. The data shows your time will be well spent with a bit of focus and good time management.<\/p>\n<p>A few highlights:<\/p>\n<ul>\n<li>46% of your customers rely on social media when making a purchase decision<\/li>\n<li>Businesses with 51 to 1oo Twitter followers generate 106% more traffic than those with 25 or fewer followers<\/li>\n<li>71% of social media users are more likely to purchase from a business they are connect with<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"https:\/\/placester.com\/real-estate-marketing-academy\/infographic-the-small-business-guide-to-social-media-mastery\/\"><img decoding=\"async\" class=\"aligncenter  wp-image-4046\" title=\"small-business-guide-to-social-media-mastery1\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2013\/09\/small-business-guide-to-social-media-mastery1.jpg\" alt=\"\" width=\"602\" height=\"6622\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you think social media is &#8220;just another thing I have to add to my to do list,&#8221;\u00a0 take a look at the&#8230;<\/p>\n","protected":false},"author":4,"featured_media":4053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,204,168],"tags":[],"class_list":["post-4045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-featured","category-infographics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>46% of your customers rely on social media when making a purchase decision (Infographic) -<\/title>\n<meta name=\"description\" content=\"If you think social media is &quot;just another thing I have to add to my to do list,&quot;\u00a0 take a look at the numbers. The data shows your time will be well spent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"46% of your customers rely on social media when making a purchase decision (Infographic) -\" \/>\n<meta property=\"og:description\" content=\"If you think social media is &quot;just another thing I have to add to my to do list,&quot;\u00a0 take a look at the numbers. The data shows your time will be well spent\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-05T16:41:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T02:39:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/09\/Purchase-Intent-of-Social-Media-Users_268x268.png\" \/>\n\t<meta property=\"og:image:width\" content=\"268\" \/>\n\t<meta property=\"og:image:height\" content=\"268\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/\",\"name\":\"46% of your customers rely on social media when making a purchase decision (Infographic) -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/46-of-your-customers-rely-on-social-media-when-making-a-purchase-decision-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/09\/Purchase-Intent-of-Social-Media-Users_268x268.png\",\"datePublished\":\"2013-09-05T16:41:03+00:00\",\"dateModified\":\"2026-04-21T02:39:35+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"If you think social media is \\\"just another thing I have to add to my to do list,\\\"\u00a0 take a look at the numbers. 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