{"id":4165,"date":"2013-09-17T06:03:41","date_gmt":"2013-09-17T13:03:41","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=4165"},"modified":"2026-03-30T19:49:33","modified_gmt":"2026-03-31T02:49:33","slug":"3-ways-a-linkedin-company-page-boosts-seo","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/","title":{"rendered":"How to Get LinkedIn SEO Right for More Search Visibility"},"content":{"rendered":"<p dir=\"ltr\">You\u2019ve undoubtedly heard the old saying, \u201cTime is money.\u201d When I hear of a process or tool that can save both time and money, I am all ears. When I stumbled across this simple statement, &#8220;Google indexes (LinkedIn) company pages&#8221; by Lana Khavinson of LinkedIn, my thoughts started racing around my brain like Dale Earnhardt Jr. at the Daytona 500. Do I need an LinkedIn SEO strategy?<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><strong>Q1.<\/strong> I know sharing content with my personal LinkedIn feed is essential for strengthening customer ties but if a company page is kept fresh with content, does it play a critical role in a smart link building strategy?<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><strong>Q2.<\/strong> How does my LinkedIn strategy change if I view LinkedIn as a vertical search engine vs. a social network?<\/p>\n<p dir=\"ltr\"><strong>Could it be true:\u00a0<\/strong> By optimizing a LinkedIn Company Page I will not only reap the benefits of being found in Google but I will increase relevance across LinkedIn\u2019s vertical search engine. Here&#8217;s what I found.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_LinkedIn_SEO_Tips_to_Maximize_Visibility\"><\/span>3 LinkedIn SEO Tips to Maximize Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">LinkedIn is a perfect example of search and social colliding. To increase audience engagement on LinkedIn and boost SEO while spending less time doing it, consider these three tactics.<\/p>\n<p dir=\"ltr\">Similar as with SEO for Google, LinkedIn search rankings are predicated on:<\/p>\n<ul>\n<li>Authentic and high quality content<\/li>\n<li>Keywords<\/li>\n<li>Authority (engagement from audience)<\/li>\n<\/ul>\n<h3 dir=\"ltr\">1.) Share quality content frequently<\/h3>\n<p dir=\"ltr\">As with all search engines and social networks, content is their fuel. LinkedIn is no different. <a href=\"http:\/\/www.brightedge.com?utm_source=dlvrit\">BrightEdge<\/a> conducted a deep analysis of the Top 100 brands on LinkedIn. They uncovered that 50% of the top 10 brands by recommendations also appear in the top 10 by number of monthly updates.<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><strong>Conclusion:<\/strong> With 5.7 billion professional oriented searches performed last year, it is important to approach LinkedIn from a search perspective &#8211; the same as you do Google. Share high quality content that includes keywords on your LinkedIn company page.<\/p>\n<h3 dir=\"ltr\">2.) Create targeted content<\/h3>\n<p dir=\"ltr\">The goal here is to increase engagement. LinkedIn takes engagement of your company page into consideration when deciding where you rank in searches on their site. A truth in advertising: relevancy increases engagement. In looking at ways to optimize LinkedIn, I learned they not only allow you to create variations of your Products &amp; Services pages targeted at different audiences but also target based on company size, job function, industry, seniority and geography.<\/p>\n<p dir=\"ltr\">Additionally, LinkedIn gives you the option to add up to three hyper-linked banner images to each of your company profile pages. You can create targeted campaigns and measure the ROI from your company page.<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><strong>Conclusion:<\/strong> Think of this as landing page optimization. Don&#8217;t take a one sized fits all approach to your company page. Invest the time to share targeted content to your different customer types.<\/p>\n<h3 dir=\"ltr\">3.) Encourage your employees to be active<\/h3>\n<p dir=\"ltr\">Have your employees associate the company in their profile and share appropriate company updates in their personal feed. Unlike Facebook, LinkedIn is 100% business focused so sharing company updates is completely appropriate. What\u2019s the impact on your company page? BrightEdge found companies that have a greater proportion of their employees on LinkedIn have more followers on their company pages. In fact, nine out of the top 10 brands with the most followers on LinkedIn, have at least 60% of their employees on LinkedIn.<\/p>\n<p dir=\"ltr\" style=\"padding-left: 30px;\"><strong>Conclusion:<\/strong> Active employees equal more LinkedIn company page followers. The more company page followers the higher ranking in LinkedIn search results. Plus the more reach and potential interaction with your content. Remember from Tip 2 above, \u00a0engagement correlates into higher rankings.<\/p>\n<p dir=\"ltr\">In like manner, learn how your employees can <a href=\"http:\/\/blog.dlvr.it\/2012\/12\/get-more-leads-on-linkedin-using-dlvr-its-drip-marketing-features?utm_source=dlvrit&amp;utm_medium=blog&amp;utm_campaign=septupdate1\">establish a drip marketing campaign<\/a> in their personal LinkedIn feed.<\/p>\n<h3 dir=\"ltr\">Bonus Tip<\/h3>\n<p dir=\"ltr\">Want to really kick your LinkedIn SEO efficiency up a notch? <a href=\"http:\/\/support.dlvr.it\/entries\/22468565-How-to-automatically-share-content-to-a-LinkedIn-Company-Page?utm_source=dlvrit&amp;utm_medium=blog&amp;utm_campaign=septupdate1\">dlvr.it<\/a>\u00a0not only increases your visibility but also\u00a0removes the hassles of manual posting. \u00a0Using\u00a0dlvr.it\u2019s Smart Automation features\u00a0you can share to:<\/p>\n<ol>\n<li>Company Pages<\/li>\n<li>Personal Feeds<\/li>\n<\/ol>\n<p>A LinkedIn SEO strategy\u00a0is similar to killing two birds (or more) with one stone. I can create high quality content, post it on a blog, share it on a LinkedIn company page and reap the benefits of a higher Google and LinkedIn search ranking! \u00a0I love that kind of efficiency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve undoubtedly heard the old saying, \u201cTime is money.\u201d When I hear of a process or tool that can save both time and&#8230;<\/p>\n","protected":false},"author":4,"featured_media":16797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,256],"tags":[],"class_list":["post-4165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get LinkedIn SEO Right for More Search Visibility<\/title>\n<meta name=\"description\" content=\"Google indexes LinkedIn company pages. We share LinkedIn SEO tips that are guaranteed to boost search visibility in both Google and LinkedIn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get LinkedIn SEO Right for More Search Visibility\" \/>\n<meta property=\"og:description\" content=\"Google indexes LinkedIn company pages. We share LinkedIn SEO tips that are guaranteed to boost search visibility in both Google and LinkedIn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-17T13:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T02:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Linkedin-SEO-TIps.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/\",\"name\":\"How to Get LinkedIn SEO Right for More Search Visibility\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/3-ways-a-linkedin-company-page-boosts-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Linkedin-SEO-TIps.jpeg\",\"datePublished\":\"2013-09-17T13:03:41+00:00\",\"dateModified\":\"2026-03-31T02:49:33+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"Google indexes LinkedIn company pages. 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