{"id":4609,"date":"2013-10-25T07:15:00","date_gmt":"2013-10-25T14:15:00","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=4609"},"modified":"2026-04-13T20:35:43","modified_gmt":"2026-04-14T03:35:43","slug":"twitter-positively-impacts-holiday-sales-study-infographic","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/twitter-positively-impacts-holiday-sales-study-infographic\/","title":{"rendered":"Twitter Positively Impacts Holiday Sales [Study &#038; Infographic]"},"content":{"rendered":"<p><a href=\"http:\/\/www.mediabistro.com\/alltwitter\/twitter-holiday-shopping-infographic_b50329\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4612\" alt=\"Twitter Impacts Holiday Shopping\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2013\/10\/Twitter-Impacts-Holiday-Shopping.png\" width=\"549\" height=\"218\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/10\/Twitter-Impacts-Holiday-Shopping.png 549w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2013\/10\/Twitter-Impacts-Holiday-Shopping-300x119.png 300w\" sizes=\"(max-width: 549px) 100vw, 549px\" \/><\/a><\/p>\n<p>The Friday Column: Tips to jump start the weekend and make you a star before Monday. It\u2019s that easy.<\/p>\n<p><a title=\"Study: Twitter\u2019s influence on holiday shopping\" href=\"https:\/\/blog.twitter.com\/2013\/study-twitters-influence-on-holiday-shopping\">According to Twitter<\/a>, 30% of Twitter users were thinking about holiday shopping before October even began.\u00a0 Seriously?\u00a0 I\u2019m not surprised but please, let me at least get through Halloween.<\/p>\n<p>There is no doubt, social media played a <em>big<\/em> role in 2012 Holiday sales:<\/p>\n<ul>\n<li>14.5% of Amazon&#8217;s traffic on the day after Thanksgiving came from social sites<\/li>\n<li>80% of shoppers that received a response on a brand\u2019s social channel went on to make a purchase from that brand<\/li>\n<li>Recommendations of social media users are 2 times more likely to lead to a holiday gift purchase<\/li>\n<\/ul>\n<p>I asked my sister, a seasoned district manager with Walgreens, about this trend and not surprising, her response was <em>\u201cChristmas, I\u2019m done with that, already stocking for Valentine\u2019s Day!\u201d<\/em><\/p>\n<p>Happy Easter everyone!<\/p>\n<p><a href=\"https:\/\/blog.twitter.com\/2013\/study-twitters-influence-on-holiday-shopping\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-4610\" alt=\"Twitter_Holiday-Shopping\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2013\/10\/Twitter_Holiday-Shopping.jpg\" width=\"550\" height=\"1251\" \/><\/a><\/p>\n<p><a title=\"Schedule Social Media Updates with dlvr.it\" href=\"http:\/\/support.dlvr.it\/entries\/190978-New-Schedule-Your-Feed-Updates\">Schedule<\/a> your holiday promotions on Twitter, Facebook, Google+ and more with dlvr.it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Friday Column: Tips to jump start the weekend and make you a star before Monday. It\u2019s that easy. According to Twitter, 30%&#8230;<\/p>\n","protected":false},"author":6,"featured_media":4612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,168],"tags":[],"class_list":["post-4609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-distribution","category-infographics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter Positively Impacts Holiday Sales [Study &amp; Infographic] -<\/title>\n<meta name=\"description\" content=\"The Friday Column: Tips to jump start the weekend and make you a star before Monday. It\u2019s that easy. 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