{"id":4800,"date":"2013-11-21T07:27:37","date_gmt":"2013-11-21T15:27:37","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=4800"},"modified":"2026-03-30T22:23:18","modified_gmt":"2026-03-31T05:23:18","slug":"the-path-from-post-to-profit-the-metrics-behind-measuring-and-proving-your-blog-strategy","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/the-path-from-post-to-profit-the-metrics-behind-measuring-and-proving-your-blog-strategy\/","title":{"rendered":"The Path from Post to Profit; Metrics Behind Measuring and Proving your Blog Strategy"},"content":{"rendered":"

\"KPI<\/a><\/p>\n

My husband just gave me one of those looks when I told him I was writing about the path to profitability through a solid metric-based blog strategy.\u00a0 Yes, I admit, I am an accounting geek who enjoys tracking KPI\u2019s<\/strong> and ROI’s<\/strong>. \u00a0Too many acronyms in one sentence for my husband but for me, frankly, they are what we live and breathe here at dlvr.it<\/a>. Both are equally important measurement tools used by us to gauge if our time and focus is in the right place<\/strong> and if these efforts prove to be profitable<\/strong>. Simply put, they are our blueprint to success.<\/p>\n

Putting on my non-financial hat and brushing up on what I learned in business school:<\/p>\n

\n

By defining and monitoring the right KPIs, you can gain valuable insight into your business and make the adjustments needed to optimize your performance. The challenge is knowing which KPIs are most important to monitor to get the results you want.<\/em><\/p>\n<\/blockquote>\n

Let\u2019s look at an example from our dlvr.it business. We focus our marketing efforts on creating and sharing content our audience enjoys. We look at both the short and long term. Our success metrics look like this:<\/p>\n

Blogging + Social Sharing = Traffic to the Blog = Conversion<\/strong><\/h3>\n

With the ultimate goal being conversion, we track conversion activity in this order of priority:<\/p>\n

    \n
  1. \n

    New paid dlvr.it customer<\/p>\n<\/li>\n

  2. \n

    New non-paid dlvr.it user<\/p>\n<\/li>\n

  3. \n

    Newsletter sign-up<\/p>\n<\/li>\n

  4. \n

    Fan or Follow<\/p>\n<\/li>\n

  5. \n

    Time on site and blog<\/p>\n<\/li>\n<\/ol>\n

    \"blog<\/a>After creating our blog posts (will save what we learned on that topic for a future post), we spend considerable time measuring and evaluating the success and failures from our blog efforts. \u00a0Here are three of our blog-centric KPI\u2019s:<\/p>\n

    Metric #1: Blog Measure – Traffic<\/strong><\/h3>\n

    Directly from our blog<\/a>\u00a0we track and plot the following week over week and month over month:<\/p>\n

      \n
    1. \n

      # of visits<\/p>\n<\/li>\n

    2. \n

      # of unique visits<\/p>\n<\/li>\n

    3. \n

      # of pageviews per visit<\/p>\n<\/li>\n

    4. \n

      Average # of pages per visit<\/p>\n<\/li>\n

    5. \n

      Duration (time on site in minutes)<\/p>\n<\/li>\n

    6. \n

      % bounced<\/p>\n<\/li>\n

    7. \n

      % new visits<\/p>\n<\/li>\n

    8. \n

      How many posts<\/p>\n<\/li>\n<\/ol>\n

      Our findings: What can our blog traffic tell us?<\/strong><\/p>\n

      Short answer… plenty!<\/p>\n