{"id":5137,"date":"2014-01-23T07:59:52","date_gmt":"2014-01-23T15:59:52","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5137"},"modified":"2026-03-30T23:38:11","modified_gmt":"2026-03-31T06:38:11","slug":"real-estate-social-media","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/real-estate-social-media\/","title":{"rendered":"How to Incorporate Instagram in a Real Estate Social Media Plan"},"content":{"rendered":"

I\u2019m sure you have heard the old saying, \u201cA picture is worth a thousand words\u201d<\/em>. \u00a0In today\u2019s supercharged world of social media, this is as true today as it was back in the turn of the century. \u00a0We provide simple tips to create a winning real estate social media plan.<\/p>\n

Not surprising, just yesterday it was reported that Instagram is growing the fastest of all social media sites worldwide<\/a>, increasing its active user base by 23% in the last six months with the millennials (anyone born after 1980) leading the charge.<\/p>\n

<\/span>Instagram and Real Estate Social Media Marketing<\/span><\/h2>\n

If you haven\u2019t heard, photos and video control the web and they need to dominate your social media posts<\/a> \u2013 and that is especially true in real estate. \u00a0Without photos, who would come see any of your properties? This is where Instagram and social media come into play. Although it was designed to help people connect through photography, Instagram has launched outside of the social sphere and into businesses \u2013 including real estate.<\/p>\n

In real estate, being the expert in your local market<\/a> from the local deli, the best place to get a cup of coffee, to where the school district lines are help position you as the local authority. Everything you do in social is helping to build your brand. So what is your brand?<\/p>\n

\n

It\u2019s easy to be \u2018all things to all people\u2019 but it\u2019s even more valuable to be focused on what you are good at and enjoy. Typically, agents who focus on their core community where they live love and breathe \u2013 this is where they find true success.<\/p>\n<\/blockquote>\n

Use Instagram to Take 30 Photos in 30 Days<\/h3>\n

Like Foursquare, Instagram is its own unique network and it is supremely easy to build a local brand on Instagram using photos you take around your community. Try taking \u201c30 Photos in 30 Days.<\/em>\u201d<\/p>\n

The concept is this: what if you spend a few hours driving around your community and you took 30 amazing photos \u2013 the local park, the historic building, the Main Street sign, etc. Then you took those 30 photos and \u201cInstagrammed\u201d them \u2013 there you now have 30 days of\u00a0amazing LOCAL content\u00a0that you can also share onto your other networks \u2013 Facebook, Twitter and G+.<\/p>\n

How to Repurpose Instagram Content<\/h3>\n

An RSS feed of your Instagram content will provide flexibility to extend the reach of your images and video taken inside the app. Read more on: How to Create an Instagram RSS Feed and 3 Ways it can Instantly Boost Traffic<\/a><\/p>\n

How to Avoid Becoming Obsolete – Keep Up with the Millennials<\/h3>\n

\"Real<\/p>\n

The need for real estate professionals to adapt to changing technology is critical to assist the next generation of home buyers – the millennials or first-time home buyers. They are my children and trust me; they are using social media. \u00a0Gone are the days when you can sit back and wait for customers to walk in. \u00a0According to Pew Internet Research<\/a>, Instagram resonates with Millennial consumers more than any other age group.<\/p>\n

Don’t just listen to me. \u00a0This\u00a0infographic\u00a0from\u00a0Infographic Labs<\/a>\u00a0gives the insides and outs of Instagram:<\/span><\/p>\n

\"Real<\/p>\n

—<\/p>\n

Is Instagram part of your real estate social media plan? Tell us about your success or struggles.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m sure you have heard the old saying, \u201cA picture is worth a thousand words\u201d. \u00a0In today\u2019s supercharged world of social media, this…<\/p>\n","protected":false},"author":6,"featured_media":5140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,722],"tags":[],"class_list":["post-5137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-real-estate"],"yoast_head":"\nReal Estate Social Media: What You Need to Know About Instagram<\/title>\n<meta name=\"description\" content=\"We show how to create a winning real estate social media plan using Instagram, videos and pictures. 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