{"id":5346,"date":"2014-05-07T11:49:59","date_gmt":"2014-05-07T18:49:59","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5346"},"modified":"2026-04-13T23:43:42","modified_gmt":"2026-04-14T06:43:42","slug":"11-tips-for-putting-together-a-strong-company-linkedin-page","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/11-tips-for-putting-together-a-strong-company-linkedin-page\/","title":{"rendered":"11 Tips for Putting Together a Strong Company LinkedIn Page"},"content":{"rendered":"

What tips do you have for putting together a brand page on LinkedIn that supports company growth?<\/h3>\n

\"3<\/a><\/p>\n

The\u00a0Young Entrepreneur Council (YEC)<\/a>\u00a0is an invite-only organization comprised of the world\u2019s most promising young entrepreneurs. In partnership with Citi, YEC recently launched\u00a0StartupCollective<\/a>, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. Here are tips from members of YEC\u00a0on how to make a strong company LinkedIn page:<\/p>\n

1. Showcase Your Personality<\/strong><\/p>\n

LinkedIn followers are very different from those on other social networks in that you know why they\u2019re there \u2014 they\u2019re considering working for you one day. That means you can showcase the best things about your company, especially the personality of your culture and team. Don\u2019t shy away from being clear \u2014 they need to love it as much as you do!
\n–\u00a0Derek Flanzraich<\/a>,\u00a0Greatist<\/a><\/p>\n

2. Edit Your Company Description<\/strong><\/p>\n

LinkedIn brand pages are very SEO friendly. Google previews up to 156 characters of your page\u2019s text in its meta description. Edit your company page description so it leads with powerful, keyword-rich sentences. LinkedIn users can also search for companies by keyword, so include words that describe your business, expertise and industry focus.
\n–\u00a0Brett Farmiloe<\/a>,\u00a0Digital Marketing Company<\/a><\/p>\n

3. Add Keywords<\/strong><\/p>\n

Add the keywords you want your company to rank for to your LinkedIn company page. This will help people find your profile and will also help your company rank better with search engines. Also, connect your employees\u2019 profiles to your LinkedIn page so there\u2019s more activity and connections leading their contacts to the page.
\n–\u00a0Joe Apfelbaum<\/a>,\u00a0Ajax Union<\/a><\/p>\n

4. Highlight How Cool Your Company Culture Is<\/strong><\/p>\n

Highlight how much employees love working at your company and how much you love the work they do for you. Show the outside world that your company\u2019s values extend beyond providing a terrific product and include having a terrific in-house culture, as well.
\n–\u00a0Brooke Bergman<\/a>,\u00a0Allied Business Network Inc.<\/a><\/p>\n

5. Use Video<\/strong><\/p>\n

You need to stand out among the crowd. Not many companies are doing video or visual content. Showcase this on there, and it\u2019ll attract a lot of people.
\n–\u00a0John Rampton<\/a>,\u00a0Adogy<\/a><\/p>\n

6. Have Others Share Your Story<\/strong><\/p>\n

I really think having others tell our story for us is much more valuable than us telling our story. Having employees, interns, clients and partner organizations share their experiences working with us provides a unique frame of reference that we can\u2019t achieve.
\n–\u00a0Chris Cancialosi<\/a>,\u00a0GothamCulture<\/a><\/p>\n

7. Feature Employees<\/strong><\/p>\n

Showcase your company culture by using status updates to feature employees who went above and beyond and awards the company has received. After, review engagement metrics, and sponsor your best posts.
\n–\u00a0Adam Root<\/a>,\u00a0Hiplogiq<\/a><\/p>\n

8. Support It With Content<\/strong><\/p>\n

LinkedIn thrives on quality content. When people aren\u2019t reading personal profiles, they\u2019re often reading the best articles that are being shared on the site. Having a strong company network that engages with your quality content is going to drive people to your brand page (which will be quality, as well).
\n–\u00a0Michael Seiman<\/a>,\u00a0CPXi<\/a><\/p>\n

9. Keep It Appropriately Updated<\/strong><\/p>\n

So many businesses are bad at keeping the page updated with new announcements or content, and any new visitor is going to think it\u2019s dead and not happening and then move on. Keep the page active, even if you don\u2019t see a ton of immediate ROI. We\u2019re not talking a huge time investment here. However, don\u2019t get overzealous without a good plan and just post anything just to be posting it.
\n–\u00a0Andy Karuza<\/a>,\u00a0Brandbuddee<\/a><\/p>\n

10. Post Relevant Information Often<\/strong><\/p>\n

Whether you want to grow your client base or add new employees, LinkedIn is a great place to showcase your company\u2019s talents and unique offerings. Make the most of the tabs LinkedIn offers by listing recent updates on your company\u2019s homepage and current job openings along with videos of employees discussing what it\u2019s like to work at your company on the careers page.
\n–\u00a0Bj\u00f6rn Stansvik<\/a>,\u00a0MentorMate<\/a><\/p>\n

One final tip from dlvr.it:<\/p>\n

11. Automatically Share and Schedule Updates to your Company Page<\/strong><\/p>\n

Automatically posting to a LinkedIn Company Page<\/a>\u00a0using dlvr.it\u00a0makes it easy to manage and measure your presence on LinkedIn.\u00a0By sharing content on your LinkedIn Company Page you will not only reap the benefits of being found in Google but you will increase your relevance across LinkedIn\u2019s vertical search engine.
\n–\u00a0Bill Flitter<\/a>,\u00a0dlvr.it<\/a><\/p>\n

This article (Tips #1 – #10) originally appeared on <\/span>Small Biz Technology<\/a>, a dlvr.it content partner.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

What tips do you have for putting together a brand page on LinkedIn that supports company growth? The\u00a0Young Entrepreneur Council (YEC)\u00a0is an invite-only…<\/p>\n","protected":false},"author":6,"featured_media":3326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,851,868],"tags":[],"class_list":["post-5346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-social-media-minute","category-toolbox-tuesday"],"yoast_head":"\n11 Tips for Putting Together a Strong Company LinkedIn Page -<\/title>\n<meta name=\"description\" content=\"What tips do you have for putting together a brand page on LinkedIn that supports company growth? 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