{"id":5391,"date":"2014-06-18T13:58:47","date_gmt":"2014-06-18T20:58:47","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5391"},"modified":"2026-04-14T00:11:19","modified_gmt":"2026-04-14T07:11:19","slug":"seo-ecommerce","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/seo-ecommerce\/","title":{"rendered":"5 Sure-fire Ways To Do SEO Ecommerce The Right Way"},"content":{"rendered":"<p>Opportunities with SEO ecommerce have always seemed to be plentiful especially since online sales in the U.S. have been doubling every five years. In fact, the U.S. Census Bureau just released the <a href=\"http:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf\">Quarterly Retail E-Commerce Sales report<\/a>\u00a0for Q1 2014, which reveals that this expansive growth trend is continuing.<\/p>\n<p>Promoting and selling products online may seem fairly straightforward to the general public. However, most seasoned brick-and-mortar business owners, start-ups and basement retailers would agree that building a successful online business is more difficult than it seems.<\/p>\n<p>Most online retailers face a multitude of challenges with product sourcing, scalability and steep competition from retail behemoths like Amazon (by the way, did you hear about <a href=\"http:\/\/www.forbes.com\/sites\/duncanclark\/2014\/05\/09\/chocks-away-for-the-alibaba-ipo\/\">Alibaba\u2019s IPO<\/a>?). On top of all this, there\u2019s the obvious challenge of making your site visible to users in search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Actionable_SEO_Ecommerce_Tips\"><\/span>5 Actionable SEO Ecommerce Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To help traverse these challenges, here are some actionable \u00a0SEO ecommerce steps you can take to improve your\u00a0site visibility in organic and paid search:<\/p>\n<ul>\n<li>Get to know your CMS<\/li>\n<li>Write unique product descriptions<\/li>\n<li>Use unique images<\/li>\n<li>Have a clear canonical strategy<\/li>\n<li>Implement rich snippets<\/li>\n<\/ul>\n<h3><img decoding=\"async\" class=\"aligncenter wp-image-5393 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/Q1-2014-Quarterly-Retail-Sales-Report.jpg\" alt=\"SEO Ecommerce: Q1 2014 Quarterly Retail Sales Report\" width=\"816\" height=\"366\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/Q1-2014-Quarterly-Retail-Sales-Report.jpg 816w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/Q1-2014-Quarterly-Retail-Sales-Report-300x134.jpg 300w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"1_Get_to_Know_Your_CMS\"><\/span><b>1.) Get to Know Your CMS<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whatever platform you\u2019re using, whether it be Magento, Zen Cart, Shopify, osCommerce, PrestaShop, Jigoshop (there are dozens more), you need to understand that it is NOT automatically optimized for search engines.<\/p>\n<blockquote>\n<h3><em>SEO friendly does not mean SEO ready<\/em><\/h3>\n<\/blockquote>\n<p>Check all the fundamentals including URL structure, breadcrumbs, canonicalization, image handling and independent meta data handling (for example, allowing independent editing of page titles and H1s, is key).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Write_Unique_Product_Descriptions\"><\/span><b>2.) Write Unique Product Descriptions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even with customized content management systems, there are inherent issues with unintentional external duplicate content; this is especially true if you are drop shipping or don\u2019t have exclusive rights to your products.<\/p>\n<p>You can do a quick search in Google using some of your product descriptions (wrapped in quotes). If you see more than 1,000 sites indexed, you have considerable competition. Why not revise your descriptions to describe your products in your own way? I know, it\u2019s difficult to scale, but taking the time to write unique descriptive text will set your site above the crowd.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Use_Unique_Images\"><\/span><b>3.) Use Unique Images<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After writing unique descriptions, you may be overwhelmed when it comes time to make your product images unique. Luckily, there are <a href=\"http:\/\/www.makeuseof.com\/tag\/the-top-3-batch-picture-manipulation-apps-to-batch-rename-convert-and-resize-your-photos\/\">great tools<\/a> that allow to do batch editing of image file names, extensions and resizing.<\/p>\n<p>For example, if the supplier gives you product-img10012.png:<\/p>\n<ol>\n<li>Convert it to:\u00a0<b>descriptive-product-name-lg1.jpg<\/b><\/li>\n<li>Resize it to a slightly different size (even just 10px)<\/li>\n<li>Write descriptive and unique alt text for it<\/li>\n<\/ol>\n<p>You\u2019re now the proud owner of a \u2018unique\u2019 image that exists in no other site but your own.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Have_a_Clear_Canonical_Strategy\"><\/span><b>4.) Have a Clear Canonical Strategy <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Canonicalization may be a difficult concept to grasp but it\u2019s really quite simple if you summarize it with the following principle:<\/p>\n<blockquote>\n<h3 style=\"text-align: left;\"><em>Only one page should be the main focus of a particular keyword term<\/em><\/h3>\n<\/blockquote>\n<p>For example on a sporting goods site, there should only be one main category for golf clubs in a sporting goods store and that\u2019s the only page which should rank for the search query \u201c<a href=\"https:\/\/www.google.com\/#q=mens+golf+clubs\">men\u2019s golf clubs<\/a>.\u201d Otherwise, you\u2019ll have hundreds of competitive pages, all vying for top placement of the keyword which causes \u2018Googlebot confusion.\u2019<\/p>\n<p>Use the rel=\u201dcanonical\u201d tag element for any page that is potentially causing duplicate pages. Most commonly this is needed on paginated content or multiple pages of products in the same category, sorted by pg1, pg2, size, color, etc. Ensure that the URL referenced in the canonical tag element is the main page you want to rank for that category\u2019s keyword term. It\u2019s interesting to note that even big brands can mess this up. For example, Sports Authority, has incorrect canonical tags in many categories (<a href=\"http:\/\/www.sportsauthority.com\/Athletic-Running-Shoes\/Mens-Shoes\/Running\/family.jsp?categoryId=2879032&amp;pg=2\">view source code here<\/a> and search \u201ccanonical\u201d).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5396 size-large\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/running-1024x425.png\" alt=\"5 SEO ecommerce tips for better visibility\" width=\"1024\" height=\"425\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/running.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/running-300x124.png 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Implement_Rich_Snippets\"><\/span><b>5.) Implement Rich Snippets <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google, Bing, Yandex and Yahoo! all collaborated to standardize schemas to enhance online search. If you\u2019re not using rich snippets such as schema.org, you\u2019re missing out on a big opportunity. Simply put, you can add special markup to your product listings to provide additional data that shows up within search results including product pricing, reviews and more. Ultimately, the end goal of implementing rich snippets is to enhance click through and conversions.<\/p>\n<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/05\/dickssporting.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-5397\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/05\/dickssporting-1024x243.jpg\" alt=\"dickssporting\" width=\"1024\" height=\"243\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/dickssporting.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/05\/dickssporting-300x71.jpg 300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>In summary, it\u2019s good to choose a popular CMS platform for your e-commerce objectives. However, it\u2019s equally important to understand how search engines are viewing your content. With a SEO ecommerce\u00a0strategy, you can take advantage of the tremendous continued growth trend in online sales and make your site even better than some of the biggest brands online.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opportunities with SEO ecommerce have always seemed to be plentiful especially since online sales in the U.S. have been doubling every five years&#8230;.<\/p>\n","protected":false},"author":21,"featured_media":16780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180],"tags":[],"class_list":["post-5391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Sure-fire Ways To Do SEO Ecommerce The Right Way<\/title>\n<meta name=\"description\" content=\"We outline a 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