{"id":5661,"date":"2014-07-11T13:25:18","date_gmt":"2014-07-11T20:25:18","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5661"},"modified":"2026-04-14T00:37:28","modified_gmt":"2026-04-14T07:37:28","slug":"the-key-ingredient-for-memorable-and-actionable-social-media-messages","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/the-key-ingredient-for-memorable-and-actionable-social-media-messages\/","title":{"rendered":"The Key Ingredient for Memorable and Actionable Social Media Messages"},"content":{"rendered":"<p>We\u2019ve mentioned quite a few times in recent posts about the importance of <a href=\"http:\/\/blog.dlvr.it\/2014\/01\/your-brain-and-social-media-why-success-is-measured-in-milliseconds\/\">visuals in your social media<\/a> content.\u00a0 To be clear to social media newbie\u2019s (me included), visuals are not just photos. Visuals can be any type of image &#8211; drawings, infographics, charts, postcards and even text when designed as an image.<\/p>\n<p>Whatever type of image you use, it\u2019s a fact that social posts with images get more responses, more likes, comments and shares.<\/p>\n<blockquote><p><span style=\"color: #3d3d3d;\">As humans, it\u2019s in our nature to communicate visually.\u00a0<\/span><strong style=\"color: #3d3d3d;\">Images process quickly and people are drawn to them<\/strong><span style=\"color: #3d3d3d;\">.<\/span><\/p><\/blockquote>\n<p>It&#8217;s not surprising that Instagram generates 85 comments and 575 likes per second and Pinterest buyers spend more money, more often, on more items than any of the other top 5 social media sites.<\/p>\n<p>Here are a few other facts on visuals with an infographic following showing how <a href=\"http:\/\/visual.ly\/picture-sails-through-sea-words\">infographics are not only visually appealing<\/a>, but also much more effective than just plain text in getting your key messages across:<\/p>\n<ul>\n<li>90% of information transmitted to the brain is visual<\/li>\n<li>Visuals are processed 60,000 x\u2019s faster than text<\/li>\n<li>Graphics affect us cognitively &amp; emotionally<\/li>\n<li>40% of people respond better to visual info than to text<\/li>\n<\/ul>\n<p>And my personal favorite:<\/p>\n<blockquote><p>People only remember: 10% of what they hear, 20% of what they read, 80% of what they see &amp; do<\/p><\/blockquote>\n<p>With statistics like these, it\u2019s not a coincidence that dlvr.it just released <a href=\"http:\/\/blog.dlvr.it\/2014\/07\/automatically-post-photos-from-instagram-pinterest-rss-and-more\/\">automated photo posting<\/a>. \u00a0You can now use dlvr.it to instantly share photos from your blog, RSS feeds, Instagram and Pinterest directly to Facebook, Twitter and your other social networks.<\/p>\n<p>Enjoy the infographic:<\/p>\n<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/07\/an-infographic-is-worth-a-thousand-words-thumb.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5664\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/07\/an-infographic-is-worth-a-thousand-words-thumb.jpg\" alt=\"an-infographic-is-worth-a-thousand-words-thumb\" width=\"750\" height=\"2250\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/07\/an-infographic-is-worth-a-thousand-words-thumb.jpg 341w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/07\/an-infographic-is-worth-a-thousand-words-thumb-100x300.jpg 100w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>Let us know what you think in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve mentioned quite a few times in recent posts about the importance of visuals in your social media content.\u00a0 To be clear to&#8230;<\/p>\n","protected":false},"author":6,"featured_media":5667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[168,852,851],"tags":[],"class_list":["post-5661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infographics","category-marketing-monday","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Key Ingredient for Memorable and Actionable Social Media Messages -<\/title>\n<meta name=\"description\" content=\"We\u2019ve mentioned quite a few times in recent posts about the importance of visuals in your social media content.\u00a0 To be clear to social media newbie\u2019s (me\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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