{"id":5699,"date":"2014-08-12T05:00:59","date_gmt":"2014-08-12T12:00:59","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5699"},"modified":"2026-04-14T00:48:16","modified_gmt":"2026-04-14T07:48:16","slug":"hashtags-increase-performance","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/hashtags-increase-performance\/","title":{"rendered":"How to Convert Headline Keywords into Hashtags"},"content":{"rendered":"

Recently, I came across this\u00a0article on the quintly.com blog,\u00a0Twitter Hashtag Analysis: Do People “Really” Use Them?<\/a>\u00a0I\u00a0was surprised to learn\u00a0that nearly 60% of all tweets do not include hashtags.<\/p>\n

In a previous blog post, we discussed in-depth the many\u00a0benefits of adding a hashtag to a post<\/a>. What started with Twitter has now spread to Facebook, Google+, Google Search, and Instagram.\u00a0The research clearly shows that when you include hashtags in social media posts, engagement rises. For example, Twitter cites, “Tweets with a hashtag can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.<\/a><\/em>”<\/p>\n

With such a powerful way to share better, and add context and conversation to your social media posts, why do only 40% of tweets have hashtags?<\/p>\n

<\/span>Automatically Generate Hashtags for Headlines<\/span><\/h2>\n

There are\u00a0likely many reasons why tweets don’t contain hashtags. But, the lack of feature-rich tools that add them shouldn’t be one! At dlvr.it, our goal is to provide our users with a robust set of easy-to-use tools to make content sharing easy and efficient.<\/p>\n

We created\u00a0two hands-free methods to include hashtags before the content reaches your social media feeds.\u00a0<\/strong>You will find these two features extremely useful, especially to automatically add\u00a0hashtags in each social media post.<\/p>\n

Tool #1: Find and Replace<\/strong><\/h4>\n

The ‘find and replace’ tool is helpful to manage which exact keywords you can turn into hashtags.<\/p>\n

‘Find and Replace’ is a great option to use when you\u00a0are establishing brand recognition with particular keywords or phrases. It’s also a good choice when you want to control precisely\u00a0the\u00a0keywords or phrases that automatically transform into hashtags. It quickly creates custom headlines when auto-posting with RSS-to-social. You can find this feature in the Source Editor<\/a>\u00a0in your dlvr.it account.<\/p>\n

In the example below, I turn any mention of “Small Business” in the title of a blog post into the hashtag “#SmallBusiness” before it reaches the social feed.<\/p>\n

\"Use<\/a><\/p>\n

You can see on the left how the social\u00a0media post appears without Find\/Replace. The image on the right displays how the update will look with a keyword converted to a hashtag. \u00a0The outcome of\u00a0Find and Replace\u00a0looks and works the same way on any\u00a0social network that supports hashtags.<\/p>\n

\"Use<\/a><\/p>\n

 <\/p>\n

Tool #2: Auto-hashtag Placement<\/strong><\/h4>\n

This tool turns\u00a0category fields into hashtags.<\/p>\n

When you update your blog, you likely\u00a0categorize each blog post. When you do, that information is passed along in the blog’s RSS feed. dlvr.it uses the feed to update your social media network. dlvr.it turns the\u00a0category field in the RSS feed into a\u00a0hashtag. You have several options for where you want the hashtag to be placed in the social media update:<\/p>\n