{"id":5755,"date":"2014-09-15T06:34:59","date_gmt":"2014-09-15T13:34:59","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5755"},"modified":"2026-04-14T01:37:13","modified_gmt":"2026-04-14T08:37:13","slug":"create-branded-images-to-improve-social-media-performance","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/","title":{"rendered":"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream"},"content":{"rendered":"

(#MarketingMonday)<\/a>\u00a0<\/em>One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application, I spend a considerable amount\u00a0of time each day\u00a0listening to and learning about our customers. Through this, I also hear what they like or don’t like about social media<\/strong>. This gets me thinking about what we\u00a0can do better, sometimes resulting in an “aha moment” – keep reading for the revelation\u00a0below.<\/p>\n

I was on a call recently with a dlvr.it customer who mentioned how much they liked the simple but attention grabbing ads\u00a0Monster.com<\/a> publishes to Facebook. While\u00a0we jointly pulled up one of these posts,\u00a0<\/span>I noticed\u00a0a very subtle but significant technique Monster uses to bring attention to certain types of social media posts.<\/span><\/strong><\/p>\n

Like most companies, Monster shares various updates with their followers throughout the day. Assuming\u00a0the average person has (200) Twitter followers and (300) Facebook friends, it’s important to do what you can to help your followers and friends quickly spot things of interest. This is what caught our customer\u2019s eye. Especially, as in Monster\u2019s case, it uses a subtle reminder that if you are in the job hunt market, they are available to help you.<\/p>\n

To distinguish\u00a0themselves from other updates in the\u00a0social steam, Monster uses a static graphic calling attention to their job hunt services. This graphic is slick and modern and gets their message across by cleverly using the hashtag, #sendhelp which flows nicely with their company tagline of #findbetter.<\/p>\n

\"Example<\/a><\/p>\n

 <\/p>\n

The “Aha!”\u00a0Moment<\/h3>\n

In general, image space in social posts is under-utilized<\/strong>. The real estate it occupies is a significant proportion of a social media update. Which I am sure is why Tweets with images increase engagement<\/a> by 94%!<\/p>\n

If you look at your social media stream, the probability is high that you will\u00a0see some great images attached to updates. Remove the text of the update and most\u00a0likely, you will have no idea who just shared it.<\/p>\n

Here’s the “aha\u00a0moment”:<\/p>\n

Create branded images to increase social media impact.<\/strong> Besides the additional real estate gained to communicate a message, this branded content<\/a> can help your readers:<\/p>\n

    \n
  1. Notice your updates in a noisy stream<\/li>\n
  2. Instantly recognize your brand across social media platforms<\/li>\n
  3. Quickly find the updates that are of importance to them<\/li>\n<\/ol>\n

    We’ve been experimenting with adding various branding elements to the images that accompany our social media updates.\u00a0 Below are just a few examples. They all incorporate the dlvr.it logo, text and a stunning photograph. It’s a work in progress.<\/p>\n

    \"The<\/a><\/p>\n

    \"Increase<\/a><\/p>\n

    \"Example<\/a><\/p>\n

    These\u00a0images have evolved over the last few\u00a0weeks. There are many quick and simple things you can do to take advantage of your\u00a0image real estate. For example, you can add a:<\/p>\n

      \n
    1. Call-to-action<\/li>\n
    2. Logo<\/li>\n
    3. Text overlay<\/li>\n
    4. Custom graphic<\/li>\n<\/ol>\n

      Create a Template to Reduce Time<\/h3>\n

      To be consistent and avoid creating the wheel each time we add an image to a blog post or social media update, we designed a template using Snagit<\/a>. See below. Once the template was completed, this saved us a tremendous amount of time. Here are the steps we take now:<\/p>\n

      Step 1.<\/strong> Find a relevant image<\/a> and upload it to Snagit
      \nStep 2.<\/strong> Open the branded transparent template created and drag it on to the image
      \nStep 3.<\/strong> Upload the newly branded image to WordPress and add it as the Featured Image in the blog post. \u00a0If you have any questions on image optimization, check out our post on       the perfect image size\u00a0using the 2:1 aspect ratio<\/a>.<\/p>\n

      \"Create<\/a><\/p>\n

      Now it’s your turn. Maximize the image real estate in your social media posts and instantly catch your reader’s attention. It only takes seconds!<\/p>\n

      Featured photo credit: Sarah Le Clerc<\/p>\n","protected":false},"excerpt":{"rendered":"

      (#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,…<\/p>\n","protected":false},"author":4,"featured_media":5840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[852,851],"tags":[],"class_list":["post-5755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-monday","category-social-media-minute"],"yoast_head":"\nTurn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream -<\/title>\n<meta name=\"description\" content=\"(#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream -\" \/>\n<meta property=\"og:description\" content=\"(#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-15T13:34:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/\",\"name\":\"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png\",\"datePublished\":\"2014-09-15T13:34:59+00:00\",\"dateModified\":\"2026-04-14T08:37:13+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"(#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png\",\"width\":760,\"height\":380,\"caption\":\"Example of Branded Image Shared on Social Media - dlvr.it blog\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream -","description":"(#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/","og_locale":"en_US","og_type":"article","og_title":"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream -","og_description":"(#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,","og_url":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2014-09-15T13:34:59+00:00","article_modified_time":"2026-04-14T08:37:13+00:00","og_image":[{"width":760,"height":380,"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png","type":"image\/png"}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/","url":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/","name":"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream -","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png","datePublished":"2014-09-15T13:34:59+00:00","dateModified":"2026-04-14T08:37:13+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"(#MarketingMonday)\u00a0One of things I enjoy most about my job is interacting with customers. Either on the phone or through our customer service application,","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/08\/How-to-Turn-Images-Into-Eye-Catching-Contnet-In-Seconds_dlvrit.png","width":760,"height":380,"caption":"Example of Branded Image Shared on Social Media - dlvr.it blog"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/create-branded-images-to-improve-social-media-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Turn Images into Branded Content to Stand-out in Your Followers Busy Social Media Stream"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/5755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=5755"}],"version-history":[{"count":1,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/5755\/revisions"}],"predecessor-version":[{"id":9562,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/5755\/revisions\/9562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media\/5840"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=5755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=5755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=5755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}