{"id":5775,"date":"2014-09-01T05:12:29","date_gmt":"2014-09-01T12:12:29","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5775"},"modified":"2026-03-31T01:17:57","modified_gmt":"2026-03-31T08:17:57","slug":"increase-blog-traffic","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/increase-blog-traffic\/","title":{"rendered":"One Thing You Should do Right Now to Create Steady Social Media and Blog Traffic"},"content":{"rendered":"

(#MarketingMonday)<\/a>\u00a0While doing research for a\u00a0blog post on social media strategy<\/b>, I did the typical thing; opened up Google, typed in my query and quickly scanned the results. With limited time, I frantically hopped from link to link hoping to find some inspiration.<\/p>\n

After a cursory glance, I came across an\u00a0article that appeared to have the answers I was looking for. Diving right\u00a0in, I was quite impressed with the ideas and was immediately drawn further into its content. I kept thinking to myself, “This\u00a0person writes well. They certainly know\u00a0their\u00a0stuff.” As I got closer to the end, I wanted to know who wrote it. Maybe they could help me with my article. I was eager\u00a0to learn more.<\/p>\n

As it turns out, the author… was me! No joke. Of course I had a good laugh. It was an article for a trade publication\u00a0that I had written a few years back.<\/p>\n

I share this\u00a0story\u00a0not because I think my content is exceptional. The point is if you publish\u00a0a lot of content on your blog, you don’t always remember what you have written. Secondly, some of your content doesn\u2019t have a normal shelf life; it is referenced\u00a0as \u201cevergreen.\u201d Evergreen content is content that is considered sustainable and lasting.<\/p>\n

Evergreen blog content<\/a> stays useful season to season, year to year with little or no need for upkeep. It can be referenced long after it was originally published, and even then, it’s still valuable to the reader.\u00a0<\/em><\/p><\/blockquote>\n

Creating a consistent flow of content\u00a0isn’t<\/span> hard. Creating great content is.<\/strong>\u00a0Great\u00a0content can be re-played in social media. And here lies the opportunity. Re-playing content is an\u00a0important piece of a social media strategy that helps increase blog traffic and social media engagement. Chances are your fans and followers will not see every new post on your blog or when it’s promoted\u00a0in your social media feeds. Plus, new subscribers likely have not seen your older content. To your new subscribers, this previously published content\u00a0is as relevant as the day it was first created.<\/p>\n

When I scan our blog\u00a0archives for content to re-promote,\u00a0I\u00a0look for content that:<\/p>\n

    \n
  1. Doesn’t need updating<\/li>\n
  2. Is relevant\u00a0to my audience right now<\/li>\n
  3. Is of ‘high-quality’<\/li>\n
  4. Performed well in the past<\/li>\n<\/ol>\n

    If the content meets the criteria, I queue it for delivery<\/a>\u00a0often times refreshing the headline and hashtags before scheduling. It is\u00a0highly likely this long lasting\u00a0content will\u00a0generate ongoing engagement in social media and blog traffic, leading to increased conversions and brand awareness.<\/strong><\/p>\n

    As you can see in the example below, the article\u00a0How to find your Pinterest RSS feeds<\/em><\/a> was originally published on our blog in June 2013. A year plus later, we continue to share and re-play it with our social media audience. Not only does it meet the criteria above, it continues to drive\u00a0blog traffic. \"Evergreen<\/a> Now it’s your turn to incorporate evergreen content in your social media strategy. Look through your blog archives, scroll through Google Analytics, review past successes and re-promote a piece of content to your social media audience. It would be a shame to let this relevant content just sit there.\u00a0<\/span>It only takes a second to increase social media engagement and blog traffic!<\/p>\n

    Looking for even more blog traffic? We’ve written extensively on other simple and effective tactics to promote your blog<\/a>.<\/p>\n

    Featured Photo by:\u00a0 LASZLO ILYES<\/p>\n","protected":false},"excerpt":{"rendered":"

    (#MarketingMonday)\u00a0While doing research for a\u00a0blog post on social media strategy, I did the typical thing; opened up Google, typed in my query and…<\/p>\n","protected":false},"author":4,"featured_media":5882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[852,851],"tags":[],"class_list":["post-5775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-monday","category-social-media-minute"],"yoast_head":"\nOne Thing You Should do Right Now to Create Steady Social Media and Blog Traffic -<\/title>\n<meta name=\"description\" content=\"(#MarketingMonday)\u00a0While doing research for a\u00a0blog post on social media strategy, I did the typical thing; opened up Google, typed in my query and quickly\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/increase-blog-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One Thing You Should do Right Now to Create Steady Social Media and Blog Traffic -\" \/>\n<meta property=\"og:description\" content=\"(#MarketingMonday)\u00a0While doing research for a\u00a0blog post on social media strategy, I did the typical thing; 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