{"id":5791,"date":"2014-09-02T05:50:00","date_gmt":"2014-09-02T12:50:00","guid":{"rendered":"http:\/\/blog.dlvr.it?p=5791&#038;preview_id=5791"},"modified":"2026-04-21T02:03:46","modified_gmt":"2026-04-21T09:03:46","slug":"image-attribution-best-practices","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/image-attribution-best-practices\/","title":{"rendered":"Basic Image Attribution and Optimization Rules for Better Social Media and Blog Posts"},"content":{"rendered":"<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/Basic-Image-Attribution-and-Optimization-Rules-for-Better-Social-Media-and-Blog-Posts.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6133\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/Basic-Image-Attribution-and-Optimization-Rules-for-Better-Social-Media-and-Blog-Posts.png\" alt=\"Images Add Visual Interest to Social Media and Blog Posts. Proper Attribution is Key\" width=\"760\" height=\"380\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/Basic-Image-Attribution-and-Optimization-Rules-for-Better-Social-Media-and-Blog-Posts.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/Basic-Image-Attribution-and-Optimization-Rules-for-Better-Social-Media-and-Blog-Posts-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a title=\"Social Media Minute - Toolbox Tuesday\" href=\"http:\/\/blog.dlvr.it\/category\/social-media-minute\/toolbox-tuesday\/\">(#ToolboxTuesday)<\/a>\u00a0If you&#8217;ve been reading our blog lately, you may have noticed a couple recurring themes.\u00a0 We spend a considerable amount of time\u00a0discussing\u00a0the\u00a0<a href=\"http:\/\/blog.dlvr.it\/2014\/01\/your-brain-and-social-media-why-success-is-measured-in-milliseconds\/\">importance of using visuals<\/a>\u00a0in <strong>social media<\/strong>\u00a0posts and tools for\u00a0<a href=\"http:\/\/blog.dlvr.it\/2014\/07\/automatically-post-photos-from-instagram-pinterest-rss-and-more\/\">photo posting<\/a> to help deliver these posts with captivating visuals.\u00a0 The use of visual content and social media go together like peanut butter and jelly, or, in my case\u2014especially on a Friday afternoon living in the Napa Valley area of California, a glass of Benziger Sauvignon Blanc and Humboldt Fog cheese.<\/p>\n<p>Being the new kid on the block with limited experience in proper image attribution and optimization I wanted to dig deeper into the following three questions on images and using them in your social media and blog posts. I also thought it would be timely to provide a refresher on image optimization:<\/p>\n<h4><strong>Question #1: What are some easy to use, low cost, tools you can use to source\u00a0images for your blog posts?<\/strong><\/h4>\n<p>The cost of a professional stock photo can easily exceed the budget of the average small business. That\u2019s where free services come in handy.\u00a0Buffer created a great list of <a href=\"https:\/\/blog.bufferapp.com\/free-image-sources-list\">free image sources<\/a> for your social media and blog posts.<\/p>\n<p>At dlvr.it, we&#8217;ve found the following two sources work quite well for us: Flickr and Death To The Stock Photo<\/p>\n<ul>\n<li><a href=\"https:\/\/www.flickr.com\/creativecommons\/\">Flickr<\/a> makes it easy to search through a large bank of photos with a Creative Commons license.\u00a0Creative Commons is a non-profit that offers an alternative to full copyright. Flickr was one of the first major online communities to incorporate Creative Commons licensing options into its user interface, giving photographers around the world the easy ability to share their photos on terms of their choosing.<\/li>\n<\/ul>\n<ul>\n<li>Death To The Stock Photo is also an interesting model. You can\u2019t download from their website, but if you\u00a0<a href=\"http:\/\/join.deathtothestockphoto.com\/\">sign up<\/a>\u00a0for their newsletter they send you monthly images.\u00a0 If you have the time to wait for the perfect photo, Death To The Stock Photo might work for you.<\/li>\n<\/ul>\n<p>If you are in a hurry, and taking your own photo is not an option, <a href=\"http:\/\/www.photos.com\/\">photos.com<\/a> by Getty Images or <a href=\"http:\/\/www.shutterstock.com\/\">Shutterstock<\/a> are two additional great low cost resources.<\/p>\n<h4><strong>Question #2: Is there any quick \u201ccheat sheet\u201d on using images from the web?<\/strong><\/h4>\n<p>Short answer: Not really. Despite popular rumors, <em>taking another person&#8217;s image or graphic and giving them a &#8220;shout out,&#8221; linkback, or any other type of attribution does not negate copyright infringement.<\/em><\/p>\n<p>Sara Hawkins published an informative post on the <a href=\"http:\/\/12most.com\/2013\/03\/26\/ensure-using-legally-online-photos\/\">best ways to be sure you\u2019re legally using online photos<\/a>. \u00a0A big take-a-way from her article is:<\/p>\n<p>#1 Take-away: Using someone else\u2019s work\u00a0without their permission is not only wrong but also may be illegal.<\/p>\n<p>So, what can you do to avoid plagiarism and copyright infringement?<\/p>\n<ol>\n<li>Take your own photo (yes, I know, not realistic\u2026see #2 below)<\/li>\n<li>If you\u2019re not a budding photographer, use public domain images<\/li>\n<li>Signup for a photo-sharing site using Creative Commons photos. As mentioned above, <a href=\"https:\/\/www.flickr.com\/creativecommons\/\">Flickr<\/a> is a great source of these.<\/li>\n<\/ol>\n<h4><strong>Question #3: What is the proper use of citing images in your blog post?<\/strong><\/h4>\n<p>Most photo sharing sites require image\u00a0attribution. Creative commons images are a great resource, but you have to know what the specific license means so you don&#8217;t get caught violating a right-holder&#8217;s license. One of the biggest challenges is the commercial\/non-commercial determination. \u00a0I found the following helpful in explaining the difference between various creative licenses on Flickr:<\/p>\n<p style=\"padding-left: 30px;\"><strong>Attribution\u00a0<\/strong>means: You let others copy, distribute, display, and perform your copyrighted work &#8211; and derivative works based upon it &#8211; but only if they give you credit.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Noncommercial<\/strong>\u00a0means: You let others copy, distribute, display, and perform your work &#8211; and derivative works based upon it &#8211; but for noncommercial purposes only.<\/p>\n<p style=\"padding-left: 30px;\"><strong>No Derivative Works <\/strong>means: You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it.<\/p>\n<p style=\"padding-left: 30px;\"><strong>Share Alike<\/strong>\u00a0means: You allow others to distribute derivative works only under a license identical to the license that governs your work.<\/p>\n<p>Once you understand the different\u00a0requirements for image attribution, here\u2019s a handy guide on <a href=\"http:\/\/writtent.com\/blog\/the-honor-code-of-a-noble-blogger-how-to-cite-pictures\/\">how to cite<\/a>:<\/p>\n<p style=\"padding-left: 30px;\"><strong>To name the person who owns the picture:\u00a0<\/strong>Do it right under each picture you use. It is a good idea to use full name and check if you spelled it right. \u00a0The image credit should be put either right beneath the photo or on the right\/left side, depending on what position looks best in your blog post.<\/p>\n<p style=\"padding-left: 30px;\">If you find the original source of the image on the photographer\u2019s website, you should use the following format of your image credit:<\/p>\n<p style=\"padding-left: 30px;\"><strong>Image by [Author\u2019s Name with a hyperlink to the image owner\u2019s website].<\/strong><\/p>\n<p style=\"padding-left: 30px;\">If, on the other hand, you find the image at a website that is different from the author\u2019s website, you should use the following format:<\/p>\n<p style=\"padding-left: 30px;\"><strong>Image by [Author\u2019s Name with a hyperlink to his\/her website] via [Name of the website where you found the picture with the hyperlink attached].<\/strong><\/p>\n<h4><strong>Social Media Image Optimization Tips<\/strong><\/h4>\n<p>Now for your, <strong><a href=\"http:\/\/blog.dlvr.it\/2014\/07\/perfect-image-posting-to-social-media-the-one-number-you-need-to-know\/\">Image Optimization<\/a><\/strong> refresher (this one may be just for me, but there is no harm in sharing):<\/p>\n<p>If there is one thing to remember when queuing up an image, it is the aspect ratio. <strong>The general rule of thumb is to keep the aspect ratio of an image at\u00a02:1.<\/strong><\/p>\n<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/07\/Aspect-Ratio_2-to-1-Social-Media-Image-Optimazation_dlvrit.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5635\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/07\/Aspect-Ratio_2-to-1-Social-Media-Image-Optimazation_dlvrit.png\" alt=\"Aspect Ratio_2-to-1 Social Media Image Optimazation_dlvrit\" width=\"760\" height=\"380\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/07\/Aspect-Ratio_2-to-1-Social-Media-Image-Optimazation_dlvrit.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/07\/Aspect-Ratio_2-to-1-Social-Media-Image-Optimazation_dlvrit-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Other Image Optimization Tips\u00a0to Consider:<\/p>\n<ol>\n<li>Keep the width no wider than your blog column \u2013 images need to look good on your blog too!<\/li>\n<li>Create an image at least ~500 px wide if you want your image to be a big part of the update. It\u2019s ok to create images larger than the in-stream display size. The social networks have figured out how to resize the image to their specific requirements. In-stream display sizes vary:<\/li>\n<\/ol>\n<ul>\n<li>Facebook: 470\u00d7246 px \u2013 minimum (shared link with photo)<\/li>\n<li>Twitter: 440 x 220 px<\/li>\n<li>Pinterest: 600 pixels (height is scaled)<\/li>\n<li>Google+: 497 x373 px<\/li>\n<\/ul>\n<ol start=\"4\">\n<li>Always use the highest\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Image_resolution\">resolution<\/a> possible.<\/li>\n<li>Avoid getting too close to all four sides with your message. When the image is resized in social media, the text may get cut off.<\/li>\n<\/ol>\n<p>Now it&#8217;s your turn. Where are you finding images for your blog posts?\u00a0Have any tips on using images and image optimization in Social Media?\u00a0 Please feel free to share in the comments below. And remember, it only takes a seconds to include the proper image attribution.<\/p>\n<p>Featured Photo by: \u00a0Debra Garber<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; (#ToolboxTuesday)\u00a0If you&#8217;ve been reading our blog lately, you may have noticed a couple recurring themes.\u00a0 We spend a considerable amount of time\u00a0discussing\u00a0the\u00a0importance&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,868],"tags":[],"class_list":["post-5791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-toolbox-tuesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Basic Image Attribution and Optimization Rules for Better Social Media and Blog Posts -<\/title>\n<meta name=\"description\" content=\"&nbsp; 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