{"id":5798,"date":"2014-09-29T06:15:00","date_gmt":"2014-09-29T13:15:00","guid":{"rendered":"http:\/\/blog.dlvr.it?p=5798&#038;preview_id=5798"},"modified":"2026-04-07T03:21:36","modified_gmt":"2026-04-07T10:21:36","slug":"meta-descriptions-boost-google-traffic","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/meta-descriptions-boost-google-traffic\/","title":{"rendered":"5 Tips to Craft a Meta Description that Drives Clicks from Google"},"content":{"rendered":"<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6502\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog1.png\" alt=\"Meta descriptions are extremely important in gaining user click-through.\" width=\"760\" height=\"380\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog1.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog1-300x150.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a>Before Twitter forced us to write concisely in 140 characters, Google actually led the way in character limitations.\u00a0 Put this lens on Google search for a minute &#8211; think about Google search engine results pages (<a href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page\">SERPs<\/a>) as a Twitter feed for what you want right now.<\/p>\n<p>If you are trying to attract visitors to your site, you have approximately 155 characters to write a pitch that is compelling enough to make a\u00a0searcher\u00a0skimming content want to click through to your page. This is no different when writing a compelling headline for social media. This 155-character description is called the <strong>Meta Description<\/strong>. It is a quick pitch that contains one or more relevant keywords. <span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\">A meta description is the snippet of information below the link of a search result. Any words that match the search term are bolded in the description.<\/span><\/p>\n<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog.png\"><img decoding=\"async\" class=\"alignleft wp-image-6496 size-full\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog.png\" alt=\" Any words that match the search term are bolded in the description.\" width=\"532\" height=\"645\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog.png 532w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/5-Tips-to-Craft-a-Meta-Description-that-Drive-Clicks-from-Google-dlvrit-blog-247x300.png 247w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/a>The meta description has no direct effect on\u00a0search engine ranking. However, they are <strong>extremely important in gaining user click-through<\/strong>. Spending time crafting a meta description is an important blog SEO best practice. We&#8217;ve talked about the time you should spend on a <a href=\"http:\/\/blog.dlvr.it\/2014\/09\/create-the-perfect-headline-for-social-media\/\">great title for your blog and social media\u00a0post<\/a>. The same care needs to be taken when writing the meta description.<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\"> If you do not specify a meta description, Google will grab the first 160 or so characters of your article, which is usually not ideal.<br \/>\n<\/span><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3>How to Write a Great Meta Description<\/h3>\n<h3><strong>1) Start the meta description with verbs.<br \/>\n<\/strong><\/h3>\n<p>Verbs or action words tell readers exactly what they get when they click. \u00a0For example:<\/p>\n<ul>\n<li>Learn<\/li>\n<li>Choose<\/li>\n<li>Explore<\/li>\n<li>Discover<\/li>\n<li>Try<\/li>\n<\/ul>\n<p>Starting the meta description with one of these verbs\u00a0makes the sentence active rather than passive.<\/p>\n<h3><strong>2) Provide a benefit.<\/strong><\/h3>\n<p>Your meta description will often be the deciding factor in whether the searcher clicks through to your post or not. Provide simple\u00a0but compelling information to give them\u00a0a clear benefit of clicking through and reading your post.<\/p>\n<h3 id=\"last\"><strong>3) Keep meta description under 155 characters.<\/strong><\/h3>\n<p>The recommended length of a meta description is between 150 &#8211; 160 characters. However, Google actually doesn&#8217;t measure by characters &#8212; it measures by pixels. The\u00a0155-character rule, provides a good benchmark.<\/p>\n<h3><strong>4) Don&#8217;t deceive searchers.<\/strong><\/h3>\n<p>Be prepared for the searcher to hit that &#8216;Back&#8217; button if your meta description deceives them\u00a0with content not relevant to what they expect. Some meta descriptions are spammed with keyword-stuffed content &#8212; this is bad, and probably stems from an old-school understanding of SEO. When searchers and search engines see keyword-stuffed content, all kinds of red flags are thrown up and will most certainly hurt the level of trust a searcher has in your content.<\/p>\n<h3><strong>5) Make it specific and relevant.<\/strong><\/h3>\n<p>The average searcher knows a predictable, generic meta description when they see it in the SERPs (despite possibly not knowing <em>exactly<\/em> what a meta description is). Avoid overusing terms simply because you think it&#8217;s what your audience will want to see. That&#8217;s why it&#8217;s so important to use descriptive words &#8212; not unnecessary &#8220;fluff&#8221; words &#8212; and do your best to connect with your target audience and let them know what they&#8217;ll get from clicking through on the\u00a0search result.<\/p>\n<p>We use WordPress for our blog and social media posts. Our theme includes a space for a Meta description and Meta keywords. By\u00a0taking the time to write better meta descriptions, traffic from search should greatly improve. Again, not because your position in the search results will increase but because you are crafting a meta description that searchers (including myself)\u00a0want\u00a0to click on.<\/p>\n<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/Theme-SEO-Settings-dlvrit-blog.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6500\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/09\/Theme-SEO-Settings-dlvrit-blog.png\" alt=\"By taking the time to write better meta descriptions, traffic from search should greatly improve. \" width=\"1156\" height=\"348\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/Theme-SEO-Settings-dlvrit-blog.png 1156w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/Theme-SEO-Settings-dlvrit-blog-300x90.png 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/09\/Theme-SEO-Settings-dlvrit-blog-1024x308.png 1024w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/><\/a><\/p>\n<p>Now it&#8217;s your turn. It doesn&#8217;t cost anything but a little bit of time. By crafting a\u00a0great\u00a0meta description, traffic from search should greatly improve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before Twitter forced us to write concisely in 140 characters, Google actually led the way in character limitations.\u00a0 Put this lens on Google&#8230;<\/p>\n","protected":false},"author":4,"featured_media":6502,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[852,851],"tags":[],"class_list":["post-5798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-monday","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips to Craft a Meta Description that Drives Clicks from Google -<\/title>\n<meta name=\"description\" content=\"Before Twitter forced us to write concisely in 140 characters, Google actually led the way in character limitations.\u00a0 Put this lens on Google search for a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/meta-descriptions-boost-google-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips to Craft a Meta Description that Drives Clicks from Google -\" \/>\n<meta property=\"og:description\" content=\"Before Twitter forced us to write concisely in 140 characters, Google actually led the way in character limitations.\u00a0 Put this lens on Google search for a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/meta-descriptions-boost-google-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" 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