{"id":5807,"date":"2014-10-06T03:00:00","date_gmt":"2014-10-06T10:00:00","guid":{"rendered":"http:\/\/blog.dlvr.it?p=5807&preview_id=5807"},"modified":"2026-04-14T02:26:53","modified_gmt":"2026-04-14T09:26:53","slug":"search-engine-optimization-tips","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/search-engine-optimization-tips\/","title":{"rendered":"3 Search Engine optimization Tips Resulting in the Most Growth"},"content":{"rendered":"

Basketball is a fast-paced sport that requires focus. During a game there can be\u00a0many distractions for young players – fans, parents (especially your Mom), coaches, teammates, and opponents. The same is true with search engine optimization tips (SEO). There are so many distractions, half truths or misdirections\u00a0when talking about SEO.<\/p>\n

It’s my job as a basketball coach\u00a0to teach young players how to focus and more importantly, how to bounce back quickly from a lapse in\u00a0focus. I have a saying I call out when I see a player drifting. It’s called “W.I.N.” or What’s Important Now.<\/p>\n

<\/span>Search Engine\u00a0Optimization Tips that Will Help You\u00a0W.I.N.<\/strong><\/span><\/h2>\n

You need\u00a0focus to be successful\u00a0<\/span>blogging and social media<\/a>.\u00a0<\/span>\u00a0Furthermore, improving search visibility and customer engagement requires a consistent flow of focused content. Random musings without a clear purpose can confuse your customers and mess with search engine ranking, traffic, and branding.<\/p>\n

Rallying your content around a set of keywords or phrases is one way to bring focus to each blog post. However, it is not the only way.<\/p>\n

Creating focused content is as much an SEO exercise as a branding strategy.<\/strong><\/h4>\n
    \n
  1. Customers:<\/strong> Your customers and prospects need to understand how to compartmentalize your content. Focusing on a subject area helps them to identify the need your content fulfills quickly.<\/li>\n
  2. Search Engines:<\/strong> Although Google doesn’t entirely rely on keywords, consistency around a theme is important to improve ranking.<\/li>\n
  3. Branding: <\/strong>Align your content with the promise you are making to your customers. This commitment leads to high brand equity.
    \n<\/strong><\/li>\n<\/ol>\n

    With focus, your blog readers and social media followers quickly associate your brand with a concept.<\/p>\n

    <\/span>Do Keywords Still, Matter for Search?<\/strong><\/span><\/h2>\n

    Popular search engine optimization tips focus on content and keywords. Although this is still true today, a focused approach to content is just as important. It’s about your body of work<\/strong> that is important to search engines not just one single post stuffed with keywords.<\/p>\n

    There are many aspects to take into consideration for a good ranking site. If your content is suffering from poor search results and your blog is failing to drive organic traffic, take a look at your blog posts for the last 30 days. Is there consistency around keywords or a fundamental concept?<\/p>\n

    Google continues to improve search<\/a>. When your prospects search for something on Google, the results they receive will not be dependent on whether or not your website has a keyword in its URL but rather, on the contextual relevance of your website.<\/p>\n

    \n

    Contextual relevance is the idea of improving search results through a focus on user intent rather than specific key terms.<\/strong><\/h4>\n<\/blockquote>\n

    Contextual relevance is the idea of improving search results through a focus on user intent rather than specific key terms. Google puts this theory into action by matching phrases with concepts, instead of just looking for commonly occurring keywords.<\/p>\n

    Take the following simple example. If you type “Weather” into Google, they infer you might be interested in your local forecast.<\/p>\n

    \"SearchTake these search engine optimization tips to heart: keywords, phrases, and key concepts are important to put focus around your content and social media stream.<\/p>\n

    Ask yourself, “When my customers think of me, what do I want them to say?<\/em>”<\/p>\n

    What do we want to stand for? Create a tightly focused topic with multiple keywords that support the topic.<\/strong> It’s important to choose your keywords wisely. Consistency is key. It takes time to rank well and brand your business. Changing your focus after a few months will negate any strides you made.<\/p>\n

    <\/span>3 Search Engine Optimization Tips That Are Still Relevant<\/strong><\/span><\/h2>\n

    A few old-school\u00a0SEO best practices still apply today. Not so much for search reasons but to reinforce your key concepts to your customers.
    \n<\/strong><\/p>\n

      \n
    1. Headline:<\/strong> Convey your focused idea in your headline.<\/a><\/li>\n
    2. Blog Post:<\/strong> Repeat your concept, at the beginning, end,\u00a0and in the sub-heads of your post. This repetition captures the attention of the skimmers as well as reinforces the idea.<\/li>\n
    3. Meta Description & Title<\/strong>: The meta description<\/a> is what appears in search. Convey your message in the title and description.<\/li>\n
    4. Images:<\/strong> Add your brand and message to images<\/a> in the blog post.<\/li>\n<\/ol>\n

      <\/span>How to W.I.N. in Search Engine\u00a0Optimization<\/strong><\/span><\/h2>\n

      If Google doesn’t rely on keywords, what should you do?<\/p>\n

        \n
      1. Be Natural:<\/strong> Your key topics and ultimately the content needs to match how people search and think.\u00a0 Don’t be afraid to write to a specific audience(s).<\/li>\n
      2. Be an Authority:<\/strong> Easier said than done. Think: Educate first vs. How can I game search? The goal is to establish your blog (and social media stream) as a resource of information. This authority leads to user engagement. Pay attention to how often and how long users visit your site.<\/strong><\/li>\n
      3. Be Social:<\/strong> Sharing on social media sends authority signals to Google and can lead to legitimate forms of link building.<\/li>\n
      4. Be Visual<\/strong>: In addition to being eye-catching and using images to break long blocks of text, distribute visuals to other “visual search engines” (e.g., Google image search, Flickr, Pinterest).<\/li>\n<\/ol>\n

        The W.I.N. here is to focus on a key concept<\/strong> you want to create authority in. Establish authority in that fundamental concept by creating a consistent stream of content that solves a problem for an audience.<\/p>\n

        ___<\/p>\n

        Now it’s your turn. Competition for mind-share is tough. Take time to craft a key topic that’s appropriate for your brand. You cannot be all things to all customers. Understand how to “W.I.N.”<\/p>\n

        Have any “winning” search engine optimization tips? Please share in the comments.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        Basketball is a fast-paced sport that requires focus. During a game there can be\u00a0many distractions for young players – fans, parents (especially your…<\/p>\n","protected":false},"author":4,"featured_media":16719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,851],"tags":[],"class_list":["post-5807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-social-media-minute"],"yoast_head":"\n3 Search Engine Optimization Tips Resulting in the Most Growth<\/title>\n<meta name=\"description\" content=\"Why keywords are not as relevant as they once were. 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