{"id":5827,"date":"2014-09-25T06:24:41","date_gmt":"2014-09-25T13:24:41","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=5827"},"modified":"2026-03-31T02:36:03","modified_gmt":"2026-03-31T09:36:03","slug":"auto-enable-google-utm","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/","title":{"rendered":"How to Track Every Social Media Link with Google UTM Codes"},"content":{"rendered":"

If you look at your Google Analytics data, it can be overwhelming. There are so many\u00a0variables to review and things you can adjust to get your\u00a0desired results. Adding Google UTM tracking to each social media post can help you make sense of your social media traffic.<\/p>\n

Focus on One Stat That Matters<\/h3>\n

I am sure you’ve heard the phrase “Big Data.<\/a>” If you are a small business, big data\u00a0<\/em>can sound scary. The last thing you need is more data! You just want results, right?<\/p>\n

When monitoring our own social media progress<\/a>, we like lean data. We identify one or two metrics that help increase our ROI. We focus on those over a period of time and optimize our blog and social media for that one stat. For example, it could be simply to ‘increase clicks from Twitter by 10% in 10 days’ or ‘increase conversions from our blog by 20%’.<\/p>\n

If you are using dlvr.it to share content to social media, it’s easy to see the impact you are making in your third party analytics package<\/strong>. We’ll be sharing\u00a0examples from Google Analytics below.<\/p>\n

Enabling\u00a0Google UTM Parameters\u00a0in dlvr.it<\/h3>\n

Google uses what they call UTM parameters. UTM parameters are the way you track the performance of a custom campaign from the origination point (tweet, email or website). A link with a UTM parameter looks like this: http:\/\/yourdomain.com\/?utm_source=dlvr.it&utm_medium=[desttype]&utm_campaign=NAME<\/em><\/p>\n

When users click one of the custom links, the unique parameters are sent to your Google Analytics account. This allows you to quickly identify the URLs that are most effective in attracting users to your content. In Google Analytics, these codes can be found under \u201cTraffic Sources.\u201d<\/p>\n

Google created a\u00a0UTM builder<\/a> to help you easily add UTM parameters to any URL. We’ve recreated the Google UTM builder inside of dlvr.it.<\/a>\u00a0Fortunately, we’ve also automated the process for you. In one click, a basic UTM structure appears. You can customize the UTM code depending on your needs. dlvr.it automatically fills in the social network in which your update appeared.<\/p>\n

\"How<\/a><\/p>\n

Let’s take a look at a few scenarios with different objectives. There are many UTM tracking combinations to string together depending upon the\u00a0one lean metric that matters to you.<\/p>\n

\n\n\n\n\n\n\n\n
Social Media ROI Objective<\/strong><\/td>\nUTM Code Set-up
\n<\/strong><\/td>\n<\/tr>\n
I want to track traffic across all my social networks<\/strong><\/td>\nutm_source=dlvr.it&utm_medium=[desttype]<\/td>\n<\/tr>\n
I have several Twitter accounts. I want to show traffic
\npatterns from specific accounts<\/strong><\/td>\n		utm_source=dlvr.it&utm_medium=[destname]<\/td>\n<\/tr>\n
I want to see how a specific content from a feed
\nperforms on each specific social network<\/strong><\/td>\n		utm_source=dlvr.it&utm_medium=[destname]&utm_content=[sourcename]<\/td>\n<\/tr>\n
I am running a specific promotion. I want to attach a
\nstatic name to each update.<\/strong><\/td>\n		utm_source=dlvr.it&utm_medium=[desttype]&utm_campaign=NAME<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

For further help on using dlvr.it to integrate with your web analytics, here are the\u00a0complete instructions for\u00a0enabling tracking parameters to links shared in social media. <\/a><\/p>\n

NOTE: You can successfully add any third party unique link append parameters to URLs using dlvr.it’s tracking\u00a0tool.<\/p>\n

When you review your\u00a0data in Google Analytics, you will see something similar to\u00a0the image\u00a0below. In this example, the Source is dlvr.it, and the Medium is Twitter.<\/p>\n

\"Example<\/a><\/p>\n

Now it\u2019s your turn. Determine your one lean metric for the next 60 days and put all your effort into optimizing for success.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

If you look at your Google Analytics data, it can be overwhelming. There are so many\u00a0variables to review and things you can adjust…<\/p>\n","protected":false},"author":4,"featured_media":14114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,111,851,859],"tags":[],"class_list":["post-5827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-how-to","category-social-media-minute","category-tech-talk-thursday"],"yoast_head":"\nHow to Auto Enable Google UTM Tracking for Social Media<\/title>\n<meta name=\"description\" content=\"Google UTM tracking can help you make sense of your social media traffic. Our guide shows you how to append UTMs automatically to each social media update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Auto Enable Google UTM Tracking for Social Media\" \/>\n<meta property=\"og:description\" content=\"Google UTM tracking can help you make sense of your social media traffic. Our guide shows you how to append UTMs automatically to each social media update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-25T13:24:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T09:36:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1820\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/\",\"name\":\"How to Auto Enable Google UTM Tracking for Social Media\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg\",\"datePublished\":\"2014-09-25T13:24:41+00:00\",\"dateModified\":\"2026-03-31T09:36:03+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"Google UTM tracking can help you make sense of your social media traffic. Our guide shows you how to append UTMs automatically to each social media update.\",\"breadcrumb\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#primaryimage\",\"url\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg\",\"contentUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg\",\"width\":1820,\"height\":1024,\"caption\":\"How to Auto Enable Google UTM Tracking for Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dlvrit.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Track Every Social Media Link with Google UTM Codes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\",\"url\":\"https:\/\/dlvrit.com\/blog\/\",\"name\":\"dlvr.it | blog\",\"description\":\"Smart Social Media Automation\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dlvrit.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\",\"name\":\"Bill Flitter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g\",\"caption\":\"Bill Flitter\"},\"description\":\"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter\",\"url\":\"https:\/\/dlvrit.com\/blog\/author\/bflitter\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Auto Enable Google UTM Tracking for Social Media","description":"Google UTM tracking can help you make sense of your social media traffic. Our guide shows you how to append UTMs automatically to each social media update.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/","og_locale":"en_US","og_type":"article","og_title":"How to Auto Enable Google UTM Tracking for Social Media","og_description":"Google UTM tracking can help you make sense of your social media traffic. Our guide shows you how to append UTMs automatically to each social media update.","og_url":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/","og_site_name":"dlvr.it | blog","article_publisher":"https:\/\/www.facebook.com\/dlvritinfo","article_published_time":"2014-09-25T13:24:41+00:00","article_modified_time":"2026-03-31T09:36:03+00:00","og_image":[{"width":1820,"height":1024,"url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg","type":"image\/jpeg"}],"author":"Bill Flitter","twitter_card":"summary_large_image","twitter_creator":"@dlvrit","twitter_site":"@dlvrit","twitter_misc":{"Written by":"Bill Flitter","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/","url":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/","name":"How to Auto Enable Google UTM Tracking for Social Media","isPartOf":{"@id":"https:\/\/dlvrit.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#primaryimage"},"image":{"@id":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#primaryimage"},"thumbnailUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg","datePublished":"2014-09-25T13:24:41+00:00","dateModified":"2026-03-31T09:36:03+00:00","author":{"@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2"},"description":"Google UTM tracking can help you make sense of your social media traffic. Our guide shows you how to append UTMs automatically to each social media update.","breadcrumb":{"@id":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#primaryimage","url":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg","contentUrl":"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Lean-Metrics-to-Achieve-Social-Media-ROI-One-Data-Point-at-a-Time-v2.jpg","width":1820,"height":1024,"caption":"How to Auto Enable Google UTM Tracking for Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/dlvrit.com\/blog\/auto-enable-google-utm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dlvrit.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Track Every Social Media Link with Google UTM Codes"}]},{"@type":"WebSite","@id":"https:\/\/dlvrit.com\/blog\/#website","url":"https:\/\/dlvrit.com\/blog\/","name":"dlvr.it | blog","description":"Smart Social Media Automation","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dlvrit.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2","name":"Bill Flitter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cf05e88845cdf3a03c69c659c881d3b76a22aad4dfb140121321940aaab74cd?s=96&d=identicon&r=g","caption":"Bill Flitter"},"description":"Co-founder of dlvr.it. 25 years experience in marketing. Write about social media & growth hacking. Start-up guy. High school basketball coach. Love a great cappuccino. Die-hard Packers fan & stockholder. Follow me: @bflitter","url":"https:\/\/dlvrit.com\/blog\/author\/bflitter\/"}]}},"_links":{"self":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/5827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/comments?post=5827"}],"version-history":[{"count":4,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/5827\/revisions"}],"predecessor-version":[{"id":14258,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/posts\/5827\/revisions\/14258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media\/14114"}],"wp:attachment":[{"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/media?parent=5827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/categories?post=5827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dlvrit.com\/blog\/wp-json\/wp\/v2\/tags?post=5827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}