{"id":5926,"date":"2014-09-23T05:56:55","date_gmt":"2014-09-23T12:56:55","guid":{"rendered":"http:\/\/blog.dlvr.it?p=5926&preview_id=5926"},"modified":"2026-04-14T01:52:22","modified_gmt":"2026-04-14T08:52:22","slug":"track-social-media-performance","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/track-social-media-performance\/","title":{"rendered":"How to Track Social Media Performance without Spending a Dime"},"content":{"rendered":"

(#ToolboxTuesday<\/a>) When I’m not working at dlvr.it, you\u00a0can\u00a0find\u00a0me coaching youth basketball. At the onset of every season, I create team goals and work with each player to create individual goals. This last season, my\u00a05th grade boy’s team\u00a0had the goal of playing in the championship game.<\/p>\n

Based on\u00a0past experience, I knew we had to hit our key game metrics in order to be in the\u00a0championship game. It was not enough to say, “Have great defense<\/em>” or “Be the best shooting team.<\/em>” How do you measure that? We needed specific measurable steps that we could take to\u00a0inch us closer to our goal.\u00a0Below are what we tracked and the results from the season:<\/p>\n

\n\n\n\n\n\n\n\n
Metric<\/strong><\/td>\nPer Game Goal<\/strong><\/td>\nEnd of Season
\nGame Average<\/strong><\/td>\n<\/tr>\n
Rebounds (offense + defense)\u00a0<\/strong><\/td>\n25+<\/td>\n25<\/td>\n<\/tr>\n
Points Scored<\/strong><\/td>\n15+<\/td>\n15<\/td>\n<\/tr>\n
Shooting %<\/strong><\/td>\n30%+<\/td>\n30%<\/td>\n<\/tr>\n
Steals<\/strong><\/td>\n20<\/td>\n11<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

 <\/p>\n

We started every practice reflecting on the\u00a0previous game results and restated our goals. We constantly made adjustments where\u00a0needed. For example, if shooting percentage was low, we focused practice on fundamentals of shooting. Because of our relentless focus on simple metrics, it was no surprise we exceeded\u00a03 out of 4 goals on average per game, and won the championship game.<\/p>\n

Throughout the season, we\u00a0constantly measured and worked\u00a0on the little things to help\u00a0us improve and get us closer to our goal.<\/p>\n

As in basketball, you can’t improve social media performance unless you have stated goals and a path to get there.<\/strong><\/p><\/blockquote>\n

The 3-step Social Media Success Plan<\/h3>\n

If you are a regular reader of our blog, you know I like simple things. It’s no different when it comes to goals and metrics. If you are running a small business, you don’t have time to pour over pages of data. Focus on the fundamentals:<\/p>\n

    \n
  1. First, decide what your ultimate social media goal is (sales, grow, followers).<\/li>\n
  2. Next, list a few tangible and measurable steps\u00a0that will have the greatest\u00a0impact in helping you obtain your goal (write two\u00a0unique blog posts per week).<\/li>\n
  3. Finally, create a\u00a0game plan that will help you make-needed adjustments when you are not reaching your goals (focus blog content on what is working).<\/li>\n<\/ol>\n

    Take Control of Your Data<\/h3>\n

    NOTE: In typical Toolbox Tuesday fashion, we recommend tools that help us be great at social media in less time. This is\u00a0NOT a paid endorsement or affiliate link.<\/em><\/p>\n

    After going through the process\u00a0of layering a number of tools together, I started using SumAll<\/a>. It’s a simple tool to track social media performance. You can customize the data output\u00a0based on your goals. Most importantly, the cost will not\u00a0break the bank. They have a free plan and $9 per month premium plan. It is the perfect tool when you want a quick snapshot of your social media progress.<\/p>\n

    In one\u00a0quick click, I select the unique data I want to see from each platform or compare Twitter to\u00a0Facebook performance. For example, I can easily see the correlation between the number of Tweets and\u00a0Favorites. This helps me quickly identify where I need to spend more time or adjust our social media strategy. SumAll has over\u00a042 different services you can connect to.<\/p>\n

    \"Discover<\/a><\/p>\n

    Why we continue to use SumAll:<\/p>\n