{"id":5958,"date":"2014-09-09T05:33:37","date_gmt":"2014-09-09T12:33:37","guid":{"rendered":"http:\/\/blog.dlvr.it?p=5958&preview_id=5958"},"modified":"2026-03-31T01:44:20","modified_gmt":"2026-03-31T08:44:20","slug":"improve-wordpress-seo-with-scribe","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/improve-wordpress-seo-with-scribe\/","title":{"rendered":"How to Use Scribe SEO Plugin to Boost Rank One Post at a Time"},"content":{"rendered":"

We’ll get to the details on the Scribe SEO plugin but first a short story…<\/p>\n

My mother-in-law has been a San Francisco 49er fan since the days they played at Kezar Stadium in the 1950’s. The 49ers recently built a new state-of-the-art stadium<\/a>\u00a0to kick-off the 2014-15 NFL season. This will be the third stadium my mother-in-law will see her beloved 49ers play in since the Kezar days. She can count on one hand the number of games she has missed since the 50’s. Needless to say; she is an intensely loyal fan. The new stadium clearly appeals to a new, younger and more affluent Silicon Valley audience. Fans like my mother-in-law are affected. I have witnessed her struggle with the new stadium throughout\u00a0the entire process. Change is hard. I am sure she will settle into her new seats as soon as she gets used to the new surroundings.<\/p>\n

<\/span>Getting SEO Right<\/span><\/h2>\n

Like my mother-in-law and the 49ers, our blog is going through changes. As we chart a new strategy\u00a0for our content, one of our challenges is SEO. I discussed in a previous post\u00a0simple and free ways to improve SEO.<\/a> That was just the beginning. Our blog authors have varying degrees of knowledge on the subject. We needed a simple-to-use tool that would help us optimize\u00a0our blog posts for search but not require an expert to manage.<\/p>\n

<\/span>Not Afraid to Ask for Help<\/span><\/h2>\n

I will be the first to admit, I am not an expert in\u00a0golf or a specialist in SEO. When I want to get better at golf, I work with a pro. When I need help with SEO, I seek out experts in the field. That is why I turned to the SEO plugin called Scribe\u00a0SEO. It was \u00a0created by someone with more SEO expertise than I have.<\/p>\n

There are many popular WordPress SEO plugins<\/a> available but what I like about the Scribe SEO plugin is you don’t need technical knowledge of SEO to be effective. I am sure we are not alone in our journey with our blog and level of SEO expertise. I thought it would be helpful to explain how Scribe\u00a0SEO is providing the insight we need to improve our search engine ranking one\u00a0blog post at a time.<\/p>\n

<\/span>Scribe SEO Plugin for WordPress<\/span><\/h2>\n

When we decided to create a new content strategy for our blog, it was important to make SEO a priority. We had three primary initiatives when looking for a SEO plugin for WordPress:<\/p>\n

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  1. Determine relevant keywords.<\/strong> What words and phrases will our readers use to find our blog content?<\/li>\n
  2. Write strong meta titles and descriptions.<\/strong> Meta titles and descriptions tell search engines and readers what\u2019s on the page.<\/li>\n
  3. Balance keyword density with readability<\/strong>. Determine how often keywords appear within the content.<\/li>\n<\/ol>\n

    <\/span>Initiative #1: Determine Relevant\u00a0Keywords<\/span><\/h2>\n

    As mentioned\u00a0before, we are not experts in SEO. Many of you reading this are not either. We wanted to provide practical advice on the subject of SEO that doesn’t require a ton of time to implement and most importantly, written by a peer who faces\u00a0the same challenges\u00a0as you.<\/p>\n

    On our initial list of keywords was the phrase, “search optimization for WordPress.<\/em>” It sounded reasonable and very targeted to me. Using the Scribe SEO plugin I quickly discovered that not many people search on that phrase. \u00a0As seen in the images below taken directly from the Scribe SEO Plugin:<\/p>\n