{"id":6,"date":"2009-10-15T07:31:29","date_gmt":"2009-10-15T14:31:29","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=6"},"modified":"2026-04-13T08:01:45","modified_gmt":"2026-04-13T15:01:45","slug":"social-media-101","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-101\/","title":{"rendered":"4 Practical Social Media 101 Tips for Your Small Business"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft wp-image-32\" style=\"margin-left: 5px; margin-right: 5px;\" title=\"letter S\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2009\/10\/letter-S.jpg\" alt=\"Social Media 101\" width=\"200\" height=\"200\" \/>When it comes down to it, your<strong> customers\u00a0do four basic activities<\/strong> online related to social media. As a small business, if you concentrate on perfecting these Social Media 101 tips and create a user-experience around these activities, you will increase the number of\u00a0more <a title=\"How to Easily Find More Happy Customers with Twitter Search\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/twitter-search\/\">happy customers<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_101\"><\/span>Social Media 101<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I like to keep things simple. If you peel away all the layers, customers focus and repeat 4 tasks over and over again.<\/p>\n<p>1. Scribe<br \/>\n2. Search<br \/>\n3. Subscribe<br \/>\n4. Share.<\/p>\n<p><strong>My Social Media 101 advice is focus on the\u00a0Four S&#8217;s of Social Media<\/strong>. <a title=\"Low Hanging Fruit with Local SEO for Small-Business Owners\" href=\"https:\/\/dlvrit.com\/blog\/2015\/10\/local-seo\/\">Search<\/a> and subscribe get the lion\u2019s share of a user&#8217;s attention as far as time. If you have limited resources, put your focus there. <strong>Master the Four S\u2019s and watch your bottom line grow.<\/strong><\/p>\n<p><strong>Definitions:<\/strong><\/p>\n<ul>\n<li><strong>Scribe:<\/strong> writing, tweeting, blogging, emailing, social networking<\/li>\n<li><strong>Search:<\/strong> looking for something they don\u2019t already have. From Amazon to Bing to the New York Times, consumers are always looking for something they don&#8217;t have or know.<\/li>\n<li><strong>Subscribe:<\/strong> taking an action with something they already found &#8211; purchases, newsletters, RSS feeds, following friends on one of the many social networks<\/li>\n<li><strong>Share:<\/strong> Digging, retweeting, del.icio.us(ing), forwarding (to a friend)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>1. Scribe:<\/h3>\n<p>You heard this from every social media \u2018expert\u2019: <a title=\"One Minute, One Tool for Real-time Social Media Brand Monitoring\" href=\"https:\/\/dlvrit.com\/blog\/2014\/09\/real-time-social-media-brand-monitoring\/\">Monitor your brand<\/a> online, respond to your customers on twitter, yada, yada, yada. There are more of your customers than you. Get them involved with creating content. example:<a href=\"http:\/\/rohitbhargava.typepad.com\/weblog\/2009\/07\/6-lessons-from-the-best-marketing-campaign-ever.html\">http:\/\/rohitbhargava.typepad.com\/weblog\/2009\/07\/6-lessons-from-the-best-marketing-campaign-ever.html<\/a><\/p>\n<h3>2. Search:<\/h3>\n<p>Don\u2019t think just Google. I argue, ever social network, publisher, retailer is a vertical search engine. Can you be found when your customer\u2019s are looking for you? Are you on Twitter? What about Facebook and Flickr? Is your content optimized for all these new social search engines (Frienfeed, Facebook, <a title=\"How to Find Your Flickr RSS Feed (and why that is important)\" href=\"https:\/\/dlvrit.com\/blog\/2013\/12\/flickr-rss-feed\/\">Flickr<\/a>, etc)? I don\u2019t care if you get zero followers or friends. I heard this before, \u201cwhat I am going to tweet\u201d and \u201cwe sell x, and our customers are not on Facebook.\u201d Why are you spending so much time optimizing for just Google and ignoring all the other vertical and social search engines? You will get more mileage from this than a banner ad. <a title=\"Low Hanging Fruit with Local SEO for Small-Business Owners\" href=\"https:\/\/dlvrit.com\/blog\/2015\/10\/local-seo\/\">More on this later.<\/a> example:\u00a0<a href=\"http:\/\/www.slideshare.net\/summit08\/social-search-optimization-by-joshua-palau-avenue-a-i-razorfish-presentation\">http:\/\/www.slideshare.net\/summit08\/social-search-optimization-by-joshua-palau-avenue-a-i-razorfish-presentation<\/a><\/p>\n<h3>3. Subscribe:<\/h3>\n<p>Are you making it easy for your customers to follow you or <a title=\"Create and Automate a Smarter RSS-to-Email Newsletter with dlvr.it and MailChimp\" href=\"https:\/\/dlvrit.com\/blog\/2013\/10\/create-and-automate-a-smarter-rss-to-email-newsletter-with-dlvr-it-and-mailchimp\/\">subscribe to your newsletter<\/a>? Do you have an RSS feed \u2013 you will if you create a blog or create a twitter account. No technical help needed. Walk through your shopping cart. Do you like the experience. Everything is marketing. So make sure the user experience is good and easy to buy. example:\u00a0<a href=\"http:\/\/www.webpronews.com\/blogtalk\/2008\/01\/11\/treat-readers-like-high-schoolers-to-gain-subscribers\">http:\/\/www.webpronews.com\/blogtalk\/2008\/01\/11\/treat-readers-like-high-schoolers-to-gain-subscribers<\/a><\/p>\n<h3>4. Share:<\/h3>\n<p>Don\u2019t always be selling. Provide useful information that is compelling for your customers to share. Virally enable your site by adding engagement triggers \u2013 Add to Twitter, Email This, Add to Del.icio.us etc. It doesn\u2019t matter if you sell widgets or toilet paper, give your customers something to talk about. example:\u00a0<a href=\"http:\/\/danzarrella.com\/viral-content-sharing-report-table-of-contents\">http:\/\/danzarrella.com\/viral-content-sharing-report-table-of-contents<\/a><\/p>\n<p>I might not be telling you anything new. My point is to keep things simple. \u00a0Focus on the Social Media 101 and the Four S\u2019s and you will gain new customers pretty quickly &#8211; don&#8217;t overthink it. You can always throw money at buying ads. Build a foundation first and see how far that takes you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes down to it, your customers\u00a0do four basic activities online related to social media. As a small business, if you concentrate&#8230;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Practical Social Media 101 Tips for Your Small Business -<\/title>\n<meta name=\"description\" content=\"Our proven social media 101 tips have helped thousands of small business succeed, generate new customers and boost revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/social-media-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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