{"id":6048,"date":"2014-10-27T08:11:00","date_gmt":"2014-10-27T15:11:00","guid":{"rendered":"http:\/\/blog.dlvr.it?p=6048&preview_id=6048"},"modified":"2026-03-31T03:48:37","modified_gmt":"2026-03-31T10:48:37","slug":"google-analytics-intelligence-events","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/google-analytics-intelligence-events\/","title":{"rendered":"How to Make Google Analytics Intelligence Events Work Hard For You"},"content":{"rendered":"

Have you seen the movie Happy Feet? It’s a story about adorable Penguins that love to dance. However, not all Penguins are as cute. From Google comes the sequel – Penguin 3.0<\/a>. A horror flick that will scare any small business owner. In brief, Penguin 3.0 punishes black hat SEO tactics. It’s like Bruce Lee starring as a\u00a0penguin\u00a0in Happy Feet. We’ll explain how the super hero in this flick is\u00a0Google Analytics Intelligence Events.<\/p>\n

<\/span>What are Google Analytics Intelligence Events?<\/span><\/h2>\n

There are several things you can monitor Google Analytics Intelligence Events for example, for example negative fluctuations in search rankings. Obviously, getting ahead of any big fluctuations in your traffic will greatly improve your chances of fighting the Penguin and dips in search traffic.<\/p>\n

I strongly suggest setting up weekly alerts with\u00a0Google Analytics Intelligence Events to monitor changes to\u00a0the following key indicators.<\/p>\n

\"Google-Analytics-Organic-Traffic-View\"<\/a>Key Google Analytics Intelligence Events (in order of importance):<\/strong><\/p>\n

#1. Organic Traffic.<\/strong>\u00a0For the most part,\u00a0the greatest indicator that something is going awry is a significant dip in organic traffic. In fact sirens should go off if you see a 5% or greater decrease<\/strong> in organic traffic\u00a0from the prior week.<\/p>\n

#2. Direct Traffic.<\/strong> Most people find you first through “Organic Search” and when they return to your site will do so “Direct”. As a matter of fact,\u00a0Search Engine Land<\/a>\u00a0found that\u00a060% Of \u201cDirect\u201d Traffic Is Actually Organic Search. <\/strong>With the increase in encrypted search and browser security, the http referrer data is not passed to Google. This is especially true with mobile devices. To clarify this\u00a0means there is no known referral source within which to place the incoming traffic. With this in mind, be on alert\u00a0if you see a 10% drop in “Direct” traffic from the previous week.<\/strong><\/p>\n

#3. Referral Traffic<\/strong>. Referral traffic<\/a> is Google’s method of reporting on those sites from which traffic has come to your site including social media posts. The number of referrals is a major component of the metrics Google uses when ranking a site. In fact, Google evangelist Avinash Kaushik and analytics expert explains that\u00a0referral traffic should be about 30% of your site’s traffic<\/a>.<\/p>\n

Actions to Take if Search Traffic Drops?<\/h3>\n

If you took a major hit in traffic or something looks a bit off, the first step is to clean things up. For one thing you need\u00a0make favorable adjustments to the common issues causing the Penguin to strike.<\/p>\n

1. Meta Tags<\/h3>\n