{"id":6219,"date":"2014-10-22T06:15:23","date_gmt":"2014-10-22T13:15:23","guid":{"rendered":"http:\/\/blog.dlvr.it?p=6219&preview_id=6219"},"modified":"2026-04-07T04:39:11","modified_gmt":"2026-04-07T11:39:11","slug":"grammar-goofs-in-social-media-posts","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/grammar-goofs-in-social-media-posts\/","title":{"rendered":"5 Absolute \u201cMust-do\u2019s\u201d Before You Hit Publish on your Social Media Post"},"content":{"rendered":"

(#WorkloadWednesday<\/a>) While I was growing up, my Mom was a primary grade school teacher and my Dad, Superintendent of Schools. No day went by without one of my parents correcting my spoken grammar or checking my homework for spelling and grammatical errors. These were the typewriter days \u2013 the era prior to computers. Spell check was the Oxford Dictionary<\/a>, on my bookshelf. Next to it, was Merriam-Webster’s Guide to Punctuation and Style. Today, I find myself performing the same role for my kids as my parents did for me. Thankfully, the tools and online resources available now, such as Grammarly<\/a>, far surpass my old school resources, excluding my parents, of course. In addition to these resources, it is always helpful to have a literate second set of eyes. In my case, when up against a deadline, this job falls to my well-educated husband who has become my social media<\/strong> post grammar and spelling editor.<\/p>\n

Why Spelling and Grammar Matter in Social Media Marketing<\/strong><\/h3>\n

Accurately drafted materials are an indispensable part of your strong social media marketing presence. Every blog post, web page, marketing offer, newsletter, support FAQ and social media update gives your audience an insight into you, as the author, and the company you represent. Publishing well-written, persuasive, and trustworthy content helps solidify your credibility.<\/p>\n

In an article published on HubSpot, an entrepreneur who runs websites in the UK discussed how\u00a0spelling errors accounted for millions of pounds worth of lost revenue<\/a>.<\/p>\n

Misspellings \u201cput off customers who could have concerns about a website\u2019s credibility\u201d. He said this is clearly apparent when revenue per visitor was twice as high after an error was fixed on the website tightsplease.co.uk.<\/em><\/p><\/blockquote>\n

Readers do not only notice spelling errors; they also will, both consciously and unconsciously, see grammatical ones. There are instances when writing that is stylistically engaging, persuasive and fun but not perfectly towing the grammatical line is sometimes preferable. However, even in situations where a lighter stylistic approach is called for, making glaring grammatical errors will have you appear careless or uneducated and may harm your business.<\/p>\n

So What Should You Do to Avoid These Errors?<\/strong><\/h3>\n

1. Read Aloud To Edit Your Work.<\/strong> Reading out loud is always my first technique for checking my work. You may look a little strange if you\u2019re caught talking to yourself, but reading your work aloud forces you to slow down, to hear rhythms, and to notice repetition.<\/p>\n

2. Spell check<\/strong>. There’s more to checking spelling than running the spell check within programs such as Word. Make sure the words you have,\u00a0are the words you want. Don’t confuse ‘their’ and ‘they’re’ or ‘it’s’ and ‘its.’ Most work can stand one or two (or even more) reviews. Our post on How to Prevent Blog Post Blunders and Other Grammar Pet Peeves<\/a> provides great tips on copy editing on a budget.<\/p>\n

3. Have someone else read your work.<\/strong> By the time you’ve finished writing, you’re not likely to see all of your mistakes. This is where my writing partner steps in or in some cases, my husband. Missing words, sentence fragments, and other errors may appear corrected in your head, but not in someone else’s.\u00a0A fresh set of eyes can find these unfound errors for you. If you don\u2019t have a second person available to edit your post, or if you are on a budget, here is what I suggest:<\/p>\n