{"id":6993,"date":"2014-10-30T06:13:00","date_gmt":"2014-10-30T13:13:00","guid":{"rendered":"http:\/\/blog.dlvr.it?p=6993&#038;preview_id=6993"},"modified":"2026-04-21T04:58:22","modified_gmt":"2026-04-21T11:58:22","slug":"social-media-impacts-seo","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-impacts-seo\/","title":{"rendered":"Does Social Media Impact Search Rankings? The Experts Weigh In."},"content":{"rendered":"<p><strong>Summary:<\/strong> We set out to discover whether or not <a title=\"How to Increase Blog Traffic by Changing the Way You Think about Scheduling Social Media Updates\" href=\"http:\/\/blog.dlvr.it\/2014\/09\/dlvrit-q-makes-it-easy-to-schedule-blog-content\/\">Social Media<\/a> Impacts SEO. Here&#8217;s what we found. (<strong>Time to\u00a0Read:<\/strong> [est_time])<br \/>\n&#8212;<br \/>\n(<a title=\"Social Media Minute: Tech Talk Thursday\" href=\"http:\/\/blog.dlvr.it\/category\/social-media-minute\/tech-talk-thursday\/\">#TechTalkThursday<\/a>)\u00a0Penguin Week, Day 4. Final day. We set out to answer the question many small businesses ask, &#8220;<em>Does social media impact search results?&#8221;<\/em>\u00a0It is not surprising that if you ask the SEO experts, you get varying\u00a0responses. Below is what several experts have to say.<\/p>\n<h3>Yes.\u00a0Social Media is a Ranking Factor.<\/h3>\n<ul>\n<li><a title=\"Social Media &amp; Ranking In Search Results\" href=\"http:\/\/searchengineland.com\/guide\/seo\/social-media-ranking-search-results\" target=\"_blank\">Danny Sullivan from Search Engine Land<\/a>: Yes. &#8220;<em>Social signals are emerging as ranking factors as search engines determine how to leverage our social interaction and behavior.<\/em>&#8220;<\/li>\n<li><a title=\"How Social Signals Impact Search Engine Rankings\" href=\"http:\/\/www.quicksprout.com\/2014\/01\/31\/how-social-signals-impact-search-engine-rankings\/\" target=\"_blank\">Neil Patel from Quick Sprout<\/a>: Agree. &#8220;&#8230;<em>both Google and Bing use data from social sites in order to determine how high to rank your website<\/em>.&#8221;<\/li>\n<li>Moz and its panel of SEO experts believe there is some <a title=\"Moz surveyed over 120 leading search marketers who provided expert opinions on over 80 ranking factors.\" href=\"http:\/\/moz.com\/search-ranking-factors\" target=\"_blank\">correlation between social signals and search ranking<\/a>.<\/li>\n<\/ul>\n<h3>No. Social Media is Not a Ranking Factor.<\/h3>\n<ul>\n<li><a title=\"Matt Cuts Opinion on Social Factors Influencing Social Media\" href=\"https:\/\/www.youtube.com\/watch?v=udqtSM-6QbQ\" target=\"_blank\">Matt Cutts says<\/a>,\u00a0<em>&#8220;Google will never factor in direct social actions (i.e., Facebook Likes, retweets, and even +1&#8217;s).&#8221;<\/em><\/li>\n<li><a title=\"What major social networks don\u2019t do for SEO\" href=\"http:\/\/www.iprospect.com\/how-social-activity-amplifies-the-reach-of-natural-search\" target=\"_blank\">iProspect<\/a>, a leading SEO firm, &#8220;&#8230; social interactions on natural search results are currently inconsequential at best.&#8221;<\/li>\n<\/ul>\n<h3>Conclusion<\/h3>\n<p>Somewhere in the middle lies the truth. Social media and SEO do overlap. There is <a title=\"SOCIAL SIGNALS AND SEO: RESULTS FROM FIVE CASE STUDIES\" href=\"http:\/\/www.semrush.com\/blog\/publications\/social-signals-seo-results-five-case-studies\/\" target=\"_blank\">evidence that shows social shares do impact search<\/a>. Furthermore, social contributes to the overall organic success of a website. It is a safe bet to make. Strive for more social shares. It certainly\u00a0cannot hurt.<\/p>\n<h3>3 Ways to Get More Social Shares<\/h3>\n<h4 style=\"padding-left: 30px;\">1. Create a Schedule<\/h4>\n<p style=\"padding-left: 60px;\"><em>When sharing content on social media at 9am, 12pm, 3pm and 6pm, you are likely to get more shares &#8211; <a title=\"Best Time to Share on Social Media to Get More Shares\" href=\"http:\/\/www.quicksprout.com\/2014\/01\/31\/how-social-signals-impact-search-engine-rankings\/?display=wide\" target=\"_blank\">QuickSprout<\/a>.<\/em><\/p>\n<p style=\"padding-left: 30px;\"><a title=\"How to Increase Blog Traffic by Changing the Way You Think about Scheduling Social Media Updates\" href=\"http:\/\/blog.dlvr.it\/2013\/12\/introducing-q-a-smart-new-scheduling-tool-to-keep-fans-and-followers-active\/\" target=\"_blank\">Create a dlvr.it Q<\/a> to set-up a schedule to share content at the best time.<\/p>\n<p><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/01\/Q-is-a-Smart-Scheduling-Tool-to-Keep-Fans-Followers-Active-e1414614081662.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5079\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/01\/Q-is-a-Smart-Scheduling-Tool-to-Keep-Fans-Followers-Active-e1414614081662.png\" alt=\"How to Schedule Content to Improve Social Shares\" width=\"760\" height=\"373\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"padding-left: 30px;\">2. Add Images to Social Posts<\/h4>\n<p style=\"padding-left: 60px;\"><em>Adding images to your social posts, increases\u00a0engagement by 200% &#8211; <a title=\"How Social Signals Impact Search Engine Rankings\" href=\"http:\/\/www.quicksprout.com\/2014\/01\/31\/how-social-signals-impact-search-engine-rankings\/\" target=\"_blank\">QuickSprout<\/a>.<\/em><\/p>\n<p style=\"padding-left: 30px;\">In one-click, <a title=\"How do I enable photo posting from RSS feeds?\" href=\"http:\/\/blog.dlvr.it\/2014\/07\/automatically-post-photos-from-instagram-pinterest-rss-and-more\/\" target=\"_blank\">add\u00a0photos to your social steam<\/a> with dlvr.it. Images appear as full-sized image photo posts within Twitter and Facebook.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/06\/How-to-Enable-Photo-Posting.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-5505\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/06\/How-to-Enable-Photo-Posting.png\" alt=\"How to Enable Photo Posting\" width=\"737\" height=\"668\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/06\/How-to-Enable-Photo-Posting.png 737w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/06\/How-to-Enable-Photo-Posting-300x271.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/a><\/p>\n<h3 style=\"padding-left: 30px;\">3.\u00a0Increase Your Presence on\u00a0Google+<\/h3>\n<p style=\"padding-left: 60px;\"><em>According to Moz, a leading SEO consulting and software company, <a title=\"Using Google+ to Appear in the Top Results Every Time\" href=\"http:\/\/moz.com\/blog\/using-google-plus-to-appear-in-the-top-results-every-time-whiteboard-friday\" target=\"_blank\">Google+ plays a major role in search rankings<\/a>.<\/em><\/p>\n<p style=\"padding-left: 30px;\">dlvr.it makes it super simple to <a title=\"dlvr.it now supports posting to Google+ Pages!\" href=\"http:\/\/blog.dlvr.it\/2013\/01\/dlvr-it-now-supports-posting-to-google-pages\/\" target=\"_blank\">cross post to Google Plus<\/a>. This is the first step to increasing your +1&#8217;s on Google Plus.<\/p>\n<p style=\"padding-left: 30px;\">\u00a0<a href=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/10\/Add-Google-Plus-to-dlvrit.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7104\" src=\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/2014\/10\/Add-Google-Plus-to-dlvrit.png\" alt=\"In One Click, Start Sharing Content to Google Plus\" width=\"760\" height=\"292\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/10\/Add-Google-Plus-to-dlvrit.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/2014\/10\/Add-Google-Plus-to-dlvrit-300x115.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p>Now it&#8217;s your turn. It only takes a few minutes to start increasing social shares. <a title=\"Social Media in Just Minutes Per Day\" href=\"http:\/\/dlvr.it\">Create a dlvr.it account<\/a> or tweak your existing dlvr.it account to impact your social media success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: We set out to discover whether or not Social Media Impacts SEO. Here&#8217;s what we found. (Time to\u00a0Read: [est_time]) &#8212; (#TechTalkThursday)\u00a0Penguin Week,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":7108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,859],"tags":[],"class_list":["post-6993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-tech-talk-thursday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Social Media Impact Search Rankings? The Experts Weigh In. -<\/title>\n<meta name=\"description\" content=\"Summary: We set out to discover whether or not Social Media Impacts SEO. Here&#039;s what we found. 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