- \n
- Is it getting Retweets or social mentions?<\/li>\n
- People responding to questions or comments to your content?<\/li>\n
- Increasing your likes, favorites, and followers?<\/li>\n
- Having someone call your store or office after reading a social media post?<\/li>\n
- Having a customer print out a coupon or make a purchase?<\/li>\n<\/ul>\n
Twitter engagement contains all of the above and is exactly what it sounds like – you are engaging with users of Twitter. However, engagement shouldn’t be a passive experience. When done right, engagement can be one of the best ways to demonstrate success and brand activity.<\/p>\n
In it’s simplest form, think of Twitter engagement as the sum of these four components:<\/p>\n
People will…<\/p>\n
- \n
- Retweet you<\/li>\n
- @Mention you<\/li>\n
- Favorite your tweets<\/li>\n
- Follow you<\/li>\n<\/ol>\n
![\"Engagement](\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/Engagement-equals-Favorites-1024x239.png\")
<\/a><\/p>\nEngagement on Twitter accounts for every way your fans and followers can interact with you and your business.<\/p>\n
<\/span>How to Up Your Twitter Engagement to Kickstart Holiday Sales<\/span><\/h2>\n
Here are helpful tips, tactics, and tools to boost Retweets, @Mentions, Favorite Tweets and Followers to increase holiday sales:<\/p>\n
How to Boost # of Retweets<\/strong><\/h3>\n
Twitter analyzed the content of over 2 million Tweets to help them identify which features within a Tweet have the greatest impact on average Retweets<\/a>. The results confirmed that adding video, links and photos all resulted in an impressive boost in the number of Retweets.<\/strong>\u00a0<\/strong><\/p>\n
Twitter segmented the results by sectors including TV, news, government and politics, sports and music. Not every sector showed the same results. Overall, the most striking Tweet features across all verified accounts looked at were:<\/p>\n
- \n
- Photos<\/strong> average a 35% boost in Retweets<\/li>\n<\/ul>\n
- \n
- Videos<\/strong> get a 28% boost<\/li>\n<\/ul>\n
- \n
- Quotes<\/strong> get a 19% boost in Retweets<\/li>\n<\/ul>\n
- \n
- Including a number<\/strong> receives a 17% bump in Retweets<\/li>\n<\/ul>\n
- \n
- Hashtags<\/strong> receive a 16% boost<\/li>\n<\/ul>\n
![\"Chart](\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/Effect-of-Retweets-from-Twitter-Media-Blog1-1024x903.png\")
<\/a><\/p>\nHow to Increase @Mentions on Twitter<\/strong><\/h3>\n
Social media mentions of your business help you increase brand awareness, social credibility and the likelihood that someone will follow you, allowing you to drive even more traffic to your site. A mention is any Twitter update that contains “@username” anywhere in the body of the Tweet. (Yes, this means that @replies are also considered mentions.)<\/p>\n
A simple way to increase mentions and social engagement is by adding #Hashtags<\/a> to your Twitter post.<\/p>\n
According to the Daily Telegraph<\/a>, Tweets with #hashtags receive twice as much engagement as those without.<\/p><\/blockquote>\n
What are the benefits of hashtags?<\/strong><\/h3>\n
- \n
- Increase viewership:<\/strong>\u00a0Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.<\/li>\n
- Build Social Followers:<\/strong>\u00a0Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of numerous conversations happening all at the same time.<\/li>\n
- Create new customers:<\/strong>\u00a0Find new prospects and customers. Monitor important hashtags in social to be able to jump on relevant opportunities. You could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening \u2018right now\u2019 vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool for the conversations (hashtags) you want to follow.<\/li>\n
- Branding:<\/strong>\u00a0Hashtags can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.<\/li>\n
- Revenue:<\/strong>\u00a0Hashtags help you quickly determine what people are talking about. Hashtags help guide new content decisions and create new product ideas to boost sales.<\/li>\n
- Competition:<\/strong>\u00a0Track your competition. See what conversations they are a part of or what people are saying about them.<\/li>\n<\/ol>\n
4 Additional Ways to Boost Twitter Engagement<\/strong><\/h3>\n
Alexandra Skey\u2019s post on 6 Creative (+5 Boring) Ways To Increase Social Media Mentions On Twitter<\/a>, add these following\u00a0four creative ways to increase mentions:<\/p>\n
1. Offer to Retweet<\/strong>. Send a message to your followers asking if there\u2019s something you can share for them this week. Focus on people who create content that your followers will love.<\/p>\n
Tweets that ask followers to \u201cRT<\/strong>\u201d increases the rate of retweets by 10 times<\/strong>; asking followers to \u201cretweet<\/strong>\u201d increases said rate by 23 times<\/strong><\/p><\/blockquote>\n
2. Comment on Links<\/strong>. Don\u2019t just share links, comment on them. Your followers don\u2019t want to see the resources you\u2019re sharing \u2013 they also want to know why you\u2019re sharing them. And what you thought about them.<\/p>\n
3. Include a \u201cClick to Tweet\u201d<\/strong>. Do you have something you want to promote on Twitter? Try sending an email to your fans or colleagues with a simple Click To Tweet<\/a>. Click to Tweet allows you to compose a tweet for someone to send when they click on a link. The easier it is for people to share, the better.<\/p>\n
4. Always Credit Sources<\/strong>. When you share something, credit the person or business that created it. A simple \u201cvia @Twitterhandle\u201d is fine. Not only is it good practice to credit the sources you use, but it’s also a good way to get on people\u2019s radar so you can start a relationship with them. (They may even thank you publicly or retweet your tweet, which will help increase your online reach.) And if you\u2019re feeling extra social, send them a message thanking them for creating their content. You may be surprised at the response you get!<\/p>\n
Twitter discovered that organizations that tweet 100% more @mentions grew their following\u00a017% more than they expected<\/strong><\/a>.<\/p><\/blockquote>\n
How to Use Twitter Favorites<\/strong><\/h3>\n
Favoriting tweets is quickly becoming a \u201cthing\u201d on Twitter \u2013 and some swear it\u2019s more effective than ads when it comes to growing your Twitter following. Favorites, represented by a small star icon in a Tweet, are most commonly used when users like a Tweet. Favoriting a Tweet can let the original poster know that you liked their Tweet, or you can save the Tweet for later.<\/p>\n
One way to use your Twitter favorites is to convert them into a \u201cTwitter Favorite\u201d feed<\/a> of your customer testimonials. Use this \u2018Testimonial Favorite\u2019 feed as a way to acknowledge what your customers have written and say \u201cthank you\u201d<\/em>\u00a0for the feedback. As an added benefit, the testimonial feed transfers the \u201cselling\u201d of your service to a credible, unbiased recommendation written by a third party. Testimonials are one of the easiest ways to improve your website, social media and creditability. A good one can convince a prospect to buy.<\/p>\n
Increase Engagement by Turning Twitter Followers into Customers<\/strong><\/h3>\n
The best way to gain friends and fans on Twitter is to engage with people, follow others whose Tweets are interesting or meaningful to you and be an active part of the Twitter community by reading and posting high-quality information. Followers are people who receive your Tweets. If someone follows you, they’ll show up in your\u00a0follower’s list<\/a>, and they’ll see your Tweets in their home timeline whenever they log in to Twitter.<\/p>\n
- Build Social Followers:<\/strong>\u00a0Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of numerous conversations happening all at the same time.<\/li>\n
- Increase viewership:<\/strong>\u00a0Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.<\/li>\n
- Hashtags<\/strong> receive a 16% boost<\/li>\n<\/ul>\n
- Including a number<\/strong> receives a 17% bump in Retweets<\/li>\n<\/ul>\n
- Quotes<\/strong> get a 19% boost in Retweets<\/li>\n<\/ul>\n
- Videos<\/strong> get a 28% boost<\/li>\n<\/ul>\n
- Photos<\/strong> average a 35% boost in Retweets<\/li>\n<\/ul>\n
![\"Engagement](\"http:\/\/blog.dlvr.it\/wp-content\/uploads\/Engagement-equals-Favorites.png\")
<\/a><\/p>\n