{"id":7008,"date":"2014-11-10T06:17:53","date_gmt":"2014-11-10T14:17:53","guid":{"rendered":"http:\/\/blog.dlvr.it?p=7008&preview_id=7008"},"modified":"2026-03-31T04:23:24","modified_gmt":"2026-03-31T11:23:24","slug":"facebook-holiday-social-marketing-trends-infographic","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/facebook-holiday-social-marketing-trends-infographic\/","title":{"rendered":"Holiday Social Media Marketing – Is Facebook Still King? (Infographic)"},"content":{"rendered":"

Summary:<\/strong>\u00a0The 2014 social media<\/a> platform of choice for marketing is Facebook: A whopping 92% of marketers plan to spend the majority of their social media marketing budget on Facebook.<\/p>\n

Facebook Holiday Marketing Trends<\/h3>\n

(#MarketingMonday<\/a>)\u00a0<\/strong>News flash\u2026 This holiday season has 26 days<\/strong> between Black Friday and Christmas. As a parent, this causes heart palpitations but as a marketer, I\u2019m sure you\u2019re in overdrive. If you\u2019re not, here are some stats on why you should have already begun implementing your holiday social media marketing<\/a> strategy. Plus a couple of takeaways\u00a0on how to drive sales and extend your brand reach through social media, especially Facebook.<\/p>\n

\"26<\/a><\/p>\n

What is Black Friday<\/strong><\/h3>\n

Black Friday<\/a> is the unofficial start of the holiday shopping season in the US, and one of the year’s largest retail sales days. According to Social Marketing Campaigns for the Holidays – Seasonal Look Book<\/em> from Offerpop, in 2013, consumers spent $12.3 billion in brick-and-mortar stores and $1.2 billion online over the two-day period of Thanksgiving and Black Friday<\/strong>.<\/p>\n

If you\u2019re planning Black Friday promotions, here are some stats you need to know:<\/p>\n

Stat #1:<\/strong> Surprisingly, last year’s overall Black Friday spending stayed fairly flat. However, online spending was up 15% from the previous year.<\/p>\n

The Takeaway: Consider increasing your investment now<\/em>\u00a0in online social media marketing spend.<\/p>\n

Stat #2:<\/strong> Pinterest<\/a> and Facebook were the top social networks for generating direct sales last year. The average order value from Pinterest was $92.51, and the average order value from Facebook was $52.30.<\/p>\n

The Takeaway: Put your social media channels into overdrive. Make your deals go viral by running Facebook campaigns that encourage consumers to share your branded content, sale items and deals.<\/p>\n

Holiday Social Marketing Trends Infographic<\/strong><\/h3>\n

Based on the original marketing research from Offerpop,<\/p>\n