{"id":771,"date":"2010-05-11T10:26:35","date_gmt":"2010-05-11T17:26:35","guid":{"rendered":"http:\/\/blog.dlvr.it\/?p=771"},"modified":"2026-03-30T10:54:01","modified_gmt":"2026-03-30T17:54:01","slug":"custom-url-shortener","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/custom-url-shortener\/","title":{"rendered":"How to Boost Social Media Engagement Using a Custom URL Shortener"},"content":{"rendered":"<p>Have you ever thought you&#8217;d like to add a little branding or personality to your <a href=\"https:\/\/dlvrit.com\/blog\/2016\/08\/url-shortener\/\" target=\"_blank\">short URLs<\/a>? Now, dlvr.it makes it easy (and free) for you to create a custom URL shortener with your own personalized domain.<\/p>\n<p>dlvr.it supports many popular <a title=\"The Best Way to Add a Link Shortener to Blog Posts Quickly\" href=\"https:\/\/dlvrit.com\/blog\/2010\/10\/link-shortener\/\">link shortener<\/a> services including \u00a0<a href=\"http:\/\/su.pr\">su.pr<\/a>, <a href=\"http:\/\/migre.me\">migre.me<\/a>, <a href=\"http:\/\/cli.gs\">cli.gs<\/a>, <a href=\"http:\/\/is.gd\">is.gd<\/a> <a href=\"http:\/\/bit.ly\">bit.ly<\/a>, <a href=\"http:\/\/bit.ly\/pro\/\">bit.ly pro<\/a>\u00a0and the\u00a0<a title=\"Quick and Easy Guide to the Google URL Shortener for Social Media\" href=\"https:\/\/dlvrit.com\/blog\/2011\/01\/google-url-shortener\/\" target=\"_blank\">google url shortener<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Custom_URL_Shortener\"><\/span>What is a Custom URL Shortener?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customizing your short URLs\u00a0adds a powerful brand element to your distributed content and lends added professionalism and personality to your social media\u00a0efforts.<\/p>\n<p>Other benefit to having your own custom URL shortener or branded short URL is\u00a0increased\u00a0link trust. No one likes clicking on random links, so knowing it comes from a trusted source goes a long way towards increasing the likelihood that users might engage with it.\u00a0And bit.ly, a popular URL shortener, found branded short URLs increase CTR on links by 34%.<\/p>\n<p>URL shorteners not only help clean up unyielding long urls, but they can also help you track leads, offer insight on the <a title=\"3 Secrets Behind Best Time to Post on Instagram, Facebook and More\" href=\"https:\/\/dlvrit.com\/blog\/2015\/09\/best-times-to-post-on-social-media\/\" target=\"_blank\">best time to post to social media<\/a>\u00a0or even determine which channels are best for promotions.<\/p>\n<p>A custom url shortener is the domain that replaces the default &#8220;dlvr.it&#8221; short URL in a shortened link. For instance, &#8220;http:\/\/dlvr.it\/123bcd&#8221; becomes &#8220;http:\/\/your-custom-domain.com\/123bcd&#8221;.<\/p>\n<p>Major publishers and brands who use their own custom short domains:*<\/p>\n<ul>\n<li>The New York Times: \u2018nyti.ms\u2019<\/li>\n<li>Amazon.com: \u2018amzn.com\u2019<\/li>\n<li>Tech Crunch: &#8220;\u2019tcrn.ch\u2019<\/li>\n<\/ul>\n<p>dlvr.it now makes it easy and accessible for bloggers, publishers and brands of all sizes to take advantage of the branding and personalization power of\u00a0a custom URL shortener<\/p>\n<p>dlvr.it users may use one free custom short domain per dlvr.it account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_Create_a_Custom_URL_Shortener_to_Social_Media\"><\/span><strong>How do I Create a\u00a0Custom URL Shortener to Social Media?<br \/>\n<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you already have a dlvr.it account read the guides\u00a0below otherwise <a title=\"Smart Automation for Social Media\" href=\"http:\/\/dlvrit.com\" target=\"_blank\">sign-up for free<\/a>.<\/p>\n<p>1.) Register a domain.\u00a0<a href=\"https:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200401844-How-do-I-set-up-a-custom-short-domain-\" target=\"_blank\">Learn how<\/a><\/p>\n<p>2.)\u00a0Update your custom domain&#8217;s DNS settings. <a href=\"https:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200401844-How-do-I-set-up-a-custom-short-domain-\" target=\"_blank\">Learn how<\/a><\/p>\n<p>3.) Set up your custom domain in dlvr.it.\u00a0<a href=\"https:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200401844-How-do-I-set-up-a-custom-short-domain-\" target=\"_blank\">Learn how<\/a><\/p>\n<p style=\"padding-left: 30px;\"><strong>A &#8211;\u00a0Click the Socials tab<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>B &#8211;\u00a0Click Short Links<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>C &#8211;\u00a0Click + Add a Shortener<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-16220 aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-set-up-a-Custom-URL-Shortener-1024x210.jpg\" alt=\"How to set up a Custom URL Shortener\" width=\"1024\" height=\"210\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-set-up-a-Custom-URL-Shortener-1024x210.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-set-up-a-Custom-URL-Shortener-300x62.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-set-up-a-Custom-URL-Shortener-768x158.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-set-up-a-Custom-URL-Shortener.jpg 1324w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p style=\"padding-left: 30px;\"><strong>D &#8211;\u00a0Click the drop down menu to expose the link shortener options<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>E &#8211; Click Custom Domain<\/strong><\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-16219 aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-add-a-Customer-URL-Shortener-with-dlvrit-1024x317.jpg\" alt=\"How to add a Customer URL Shortener with dlvrit\" width=\"1024\" height=\"317\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-add-a-Customer-URL-Shortener-with-dlvrit-1024x317.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-add-a-Customer-URL-Shortener-with-dlvrit-300x93.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-add-a-Customer-URL-Shortener-with-dlvrit-768x238.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/How-to-add-a-Customer-URL-Shortener-with-dlvrit.jpg 1167w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 30px;\"><strong>F &#8211; Follow the onscreen instructions.\u00a0<\/strong><img decoding=\"async\" class=\"size-large wp-image-16208 aligncenter\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Setting-a-Link-Shortener-in-dlvrit-1024x797.jpg\" alt=\"Setting up a Custom URL Shortener in dlvrit\" width=\"1024\" height=\"797\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Setting-a-Link-Shortener-in-dlvrit-1024x797.jpg 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Setting-a-Link-Shortener-in-dlvrit-300x233.jpg 300w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Setting-a-Link-Shortener-in-dlvrit-768x598.jpg 768w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Setting-a-Link-Shortener-in-dlvrit.jpg 1177w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever thought you&#8217;d like to add a little branding or personality to your short URLs? Now, dlvr.it makes it easy (and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,20],"tags":[],"class_list":["post-771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-new-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Quickly Create a Custom URL Shortener for Free!<\/title>\n<meta name=\"description\" content=\"A custom URL shortener for social media updates not only boosts brand recognition but also increases engagement. 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