Curious about the saying, I discovered the Pixar University Crest<\/a> with a very similar motto. The top of the crest bears the Latin inscription, Alienus Non Dieutius: Alone No Longer<\/strong><\/em>. However,\u00a0it is the second Latin inscription at the bottom of the crest that is worth noting, Tempus Pecunia Somnum: <\/em>Time, Money, Sleep<\/em>\u00a0<\/strong>\u2014 three precious commodities.<\/p>\n The motto of this very successful business is a good example of the recognition of how\u00a0important the limited resource of “business time” is to your success. As a small business owner or marketer, given your limitations on staff and resources, the return on your time investment in social media is something you need to monitor\u00a0regularly.<\/p>\n With the primary goal of gaining and retaining customers<\/strong>, the first\u00a0question we often hear from our customers is “how important is\u00a0social media?”. Short answer: Very important! Small business owners want to get the biggest bang from time spent on marketing expenditures. Here is some great, expert advice describing four ways to make your\u00a0social media efforts pay off in the short term:<\/p>\n You\u2019ve probably heard the phrase \u201ccontent is king\u201d, a gazillion times. But what type of content has the greatest impact? In its massive annual marketing\u00a0study<\/a>, Hubspot found the answer. \u201cBlog, blog, blog, blog<\/strong>,\u201d author of the report Joe Chernov told VentureBeat. \u201cIn fact, companies that are prioritizing blogging are 13 times more likely to be increasing ROI year-over-year.<\/strong>\u201d<\/p>\n Consultant John Beveridge\u00a0suggests<\/a>\u00a0how to make those blogs sing:<\/p>\n Say you\u2019re an interior designer, architect, or contractor: Create a blog that offers great content for people who are looking to redesign an interior space or construct a new building. You could create a blog with the headline, \u20183 Things to Consider When Redesigning Your Office,\u2019 as opposed to saying \u2018We Redesign Offices.\u2019\u201d<\/p>\n – Spark Business IQ contributor Joe Mullich<\/a>,\u00a04 Ways to Get the Highest ROI<\/p>\n According to the 2014 Social Media Marketing Industry Report<\/a>, Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Pinterest were the top seven platforms used by marketers, with Facebook leading the pack.<\/p>\n While Facebook remains the most popular social networking site, remember:\u00a0each social media site has its strengths. It is imperative to personalize your strategy for best results.<\/strong><\/p>\n While building this multi-platform presence, be cognizant of the resources and time you need to devote to each social media channel.\u00a0You can\u2019t afford to be on every social site, but you can\u2019t afford to ignore them either. To maximize your ROI, choose sites that work for you, your business goals, and your customers needs,\u00a0and then engage on them – well.<\/p>\n – Wishpond,\u00a0Social Media Marketing: Which Platform is Right for your Business<\/a><\/p>\n People only remember 10% of what they hear, 20% of what they read, 80% of what they see & do.<\/strong><\/p>\n If you read our blog, you may recall the expression “visual content and social media go together, like peanut butter and jelly”.\u00a0The highest ROI comes from the use of images<\/strong>: visuals, graphics, and video speak louder than words.<\/p>\n Many small businesses overlook the power of one inexpensive visual marketing device – infographics.\u00a0<\/strong>Infographics do more than provide information. They tell a visual story.<\/p>\n – Piktochart,\u00a0Are Infographics Still Relevant in Your Marketing Strategy?<\/a><\/p>\n The best part is you don\u2019t need to spend a penny or hire a design expert. There are plenty of great user-friendly FREE<\/strong> tools you\u00a0can use to build a visually appealing infographic. Make sure to read our post;\u00a0Tools to Create Quality Infographics that Boost Social Shares<\/a>.<\/p>\n In a\u00a0study<\/a>\u00a0by Demand Metric, more than 70% of respondents said that video performs better than other content for producing conversions, and almost half stated that the ROI of video is getting better<\/strong>.<\/p><\/blockquote>\n It has never been easier to create videos. You don\u2019t need the use of a studio or fancy equipment to produce high-quality videos. Most likely, you will have all you need right in your pocket \u2013 a smartphone, GoPro or equivalent device.<\/p>\n Additional reads:<\/p>\n The brand awareness created by social media\u2014seen in vanity metrics including \u201cLikes\u201d and \u201c+1s\u201d and \u201cRetweets\u201d\u2014is valuable, but it is not enough. According to Altimeter<\/a>, only 34% of businesses feel that their social strategy is connected to business outcomes. To demonstrate social media\u2019s value, you need to measure social media ROI as it relates to your broader business goals.<\/p>\n Key examples of social media metrics to track include:<\/p>\n An important part of developing social media\u00a0strategies that work is to measure<\/strong> what\u2019s working.\u00a0Use the analytics as a guide to determine where you should be spending more time in social media. What content is resonating with your audience? What social network gets you the most traffic?<\/p>\n However, don’t get too hung up on the numbers. Remember that social media is about branding, building loyalty and good will, and opening a channel of communication with your customers. What’s the ROI on all that? Priceless.<\/p>\n Good reads:<\/p>\n If you’re asking yourself what’s the ROI of\u00a0social media, you’re not alone. There are countless tasks you could be doing and a choice…<\/p>\n","protected":false},"author":6,"featured_media":14834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111,851],"tags":[],"class_list":["post-8164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-social-media-minute"],"yoast_head":"\n![\"ROI](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tempus-Pecunia-Est.jpg\")
While casually flipping through my husband\u2019s International Artist Magazine<\/a>, I discovered Richard Harpum’s surrealist painting; Tempus Pecunia Est 1<\/a>. <\/em>It depicts\u00a0an hourglass containing a melting clock, morphing into coins in the lower half of the hourglass. At the bottom of the painting, are the words in caps TEMPUS PECUNIA EST<\/em>: Time Is Money<\/em><\/strong>.<\/p>\n<\/span>How to maximize the ROI of Time Spent on Social Media. (AKA: How to get the biggest bang for your marketing buck.)<\/span><\/h2>\n
<\/span>1. Prioritize Blogging<\/strong><\/span><\/h2>\n
![\"ROI](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Prioritize-blogging.jpg\")
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<\/span>2. Build a Multi-Platform Presence<\/strong><\/span><\/h2>\n
![\"ROI](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Common-Social-Platforms-2014.png\")
<\/p>\n![\"ROI](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Essence-of-social-media.png\")
<\/p>\n<\/span>3. Share\u00a0Interesting and Visual Content<\/strong><\/span><\/h2>\n
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![\"Where's](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Infographic-ROI.jpg\")
<\/p>\nDon’t overlook the power of infographics<\/strong><\/h3>\n
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Don’t forget the video<\/strong><\/h3>\n
![\"ROI](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/What-is-video-worth.png\")
<\/p>\n\n
<\/span>4.\u00a0Measure Yourself<\/strong><\/span><\/h2>\n
![\"ROI](\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Caveman-and-ROI.png\")
<\/p>\n\n
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<\/span>Recap:\u00a0<\/strong>How to maximize the ROI of Time Spent on Social Media<\/span><\/h2>\n
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