{"id":8170,"date":"2015-03-09T08:51:38","date_gmt":"2015-03-09T15:51:38","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=8170&#038;preview_id=8170"},"modified":"2026-04-07T09:40:13","modified_gmt":"2026-04-07T16:40:13","slug":"boost-social-media-seo","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/","title":{"rendered":"5 Social Media SEO Best Practices That Will Boost Your Reach"},"content":{"rendered":"<p>The truth is,\u00a0<a href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">SEO<\/a> is challenging. However, when you add\u00a0a layer of social media SEO, it can appear like an overwhelming task that never gets done.<\/p>\n<p>In addition to being\u00a0extremely complicated, social media SEO\u00a0best practices often change as Google continuously tweaks the rules of the game.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Social_Media_SEO_Strategy\"><\/span><strong>Creating a Social Media SEO Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In today&#8217;s digital world, your social media SEO strategy should\u00a0not be treated as an\u00a0independent marketing silo &#8211; regardless of how complicated. For this reason, view social media and SEO as\u00a0two tightly interwoven puzzle pieces in your\u00a0marketing plan. Pair them together as\u00a0you would wine and cheese or strawberries and cream or bread and butter (you get the drift). Both equally important to enhance the other.<\/p>\n<p>However, given that,<strong> if you ask ten different people in online marketing\u00a0whether social media SEO is a &#8216;thing,&#8217; you&#8217;ll get ten different answers. \u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/seo-and-social.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8748\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/seo-and-social.jpg\" alt=\"Seo and social media fit together like puzzle pieces \" width=\"475\" height=\"256\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/seo-and-social.jpg 475w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/seo-and-social-300x162.jpg 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_SEO_is_Challenging_Complicated_and_Confusing_but_Vitally_Important\"><\/span><strong>Social Media SEO is Challenging, Complicated and Confusing but Vitally Important\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote><p>Since social media relies on high-quality content and a visible, strong brand presence, the <a href=\"http:\/\/www.forbes.com\/sites\/jaysondemers\/2015\/01\/27\/6-social-media-practices-that-boost-seo\/\"><strong>efforts you spend on SEO can seriously improve your social media reach<\/strong><\/a>, and as most search marketers will tell you, your s<strong>ocial media presence can greatly increase your search rankings<\/strong>.<\/p><\/blockquote>\n<p style=\"text-align: left;\">Here&#8217;s\u00a0a list of five\u00a0social media practices from Forbes that are shown to boost your SEO:<\/p>\n<h3><strong>Practice #1:\u00a0Organically grow your number of <a href=\"https:\/\/dlvrit.com\/blog\/2013\/11\/3-best-practices-for-growing-quality-social-media-fans-and-followers-backed-by-data\/\">QUALITY fans and followers<\/a><\/strong><\/h3>\n<h4><strong>Why is this important? \u00a0A common misconception<\/strong><\/h4>\n<p>The total number of followers and connections your social media profiles contain does have a significant influence on your rankings. By the same token,\u00a0<strong>Google can detect the quality of your followers<\/strong>, meaning buying 100,000 proxy Twitter followers isn\u2019t going to do much for your overall rankings. Instead, you\u2019ll need to <strong>build your following organically<\/strong>.<\/p>\n<h4><strong>How to do this? (Hint: Through Content, Conversations and Immediate Response)<\/strong><\/h4>\n<div class=\"entry-content\">\n<p dir=\"ltr\"><strong>1. Create Compelling Content<\/strong><\/p>\n<p dir=\"ltr\">Content keeps giving. When you provide content to your fans, they can help you extend its reach by sharing it with their followers. \u00a0To put it another way, if the content is good, people will share it frequently, and your fan base can grow rapidly.<\/p>\n<p>Examples of most shared content:<\/p>\n<ul>\n<li>Something they like or recommend, such as products, services, movies, and books<\/li>\n<li><span style=\"line-height: 1.5;\">News items<\/span><\/li>\n<li>Links to websites<\/li>\n<li>Reposted content from other people\u2019s social media posts<\/li>\n<li>Video clips<\/li>\n<\/ul>\n<p style=\"line-height: 1.5;\"><strong>2. Have a Conversation<\/strong><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.5;\">Fans and\u00a0followers want to engage with your brand so reach out and strike up a conversation. Not to mention\u00a0happy fans retweet and share.<\/p>\n<p>Examples of what to post:<\/p>\n<ul>\n<li>Useful articles<\/li>\n<li>Helpful tips<\/li>\n<li>Open inquiries<\/li>\n<li>General discussion items<\/li>\n<\/ul>\n<p>Then, follow up with your users by directly engaging them in conversation.<\/p>\n<blockquote><p>Conversations and direct customer engagements are the key to building and retaining a sizable, interactive following, since they encourage current followers to return and help build your authority for new, potential followers.<\/p><\/blockquote>\n<p><strong>3. Answer Customer\u2019s Questions \u2013 Immediately<\/strong><\/p>\n<p dir=\"ltr\"><a href=\"http:\/\/www.marketingcharts.com\/wp\/online\/consumers-to-brands-respond-to-tweets-quickly-or-else-37784\/\">Research queries by Lithium<\/a>\u00a0resulted in 72% of customer&#8217;s listing immediacy of response as\u00a0critical when they have a question &#8211; a majority of these responders say immediacy means, &#8220;less than an hour.&#8221; Not surprisingly, immediacy pays off.<\/p>\n<p dir=\"ltr\">From the study,<\/p>\n<ul>\n<li>One-third reported being likely to buy more from the company;<\/li>\n<li>43% are likely to encourage friends and family to buy the company\u2019s products;<\/li>\n<li>4 in 10 are more receptive to the brands\u2019 ads;<\/li>\n<li>4 in 10 are willing to praise or recommend the brand through social media.<\/li>\n<\/ul>\n<p>Read:\u00a0<a title=\"SEO &amp; E-Commerce: 5 Ways to Ensure Your Products are Visible in Organic Search\" href=\"https:\/\/dlvrit.com\/blog\/2014\/06\/seo-e-commerce-5-ways-to-ensure-your-products-are-visible-in-organic-search\/\">SEO &amp; E-Commerce: 5 Ways to Ensure Your Products are Visible in Organic Search<\/a>\u00a0by Art Enke<\/p>\n<h3><strong>Practice #2: Welcome and encourage <a href=\"http:\/\/moz.com\/learn\/seo\/external-link\">external links<\/a><\/strong><\/h3>\n<h4><strong>Why is this important?<\/strong><\/h4>\n<p><a href=\"http:\/\/moz.com\/search-ranking-factors\">Many top SEOs agree<\/a> that getting external links is the single most important means of attaining high rankings. Although\u00a0external links are one of the hardest metrics to manipulate, they are one of the best ways for search engines to determine the popularity of a given web page.<\/p>\n<p>In the opinion of the\u00a0<a href=\"http:\/\/moz.com\/blog\/10-illustrations-on-search-engines-valuation-of-links\">Moz blog<\/a>\u00a0(see Moz&#8217;s graphic below), external links are more influential than internal links.<\/p>\n<ul>\n<li>Top SEOs believe that external links are the most important source of ranking power.<\/li>\n<\/ul>\n<ul>\n<li>External links pass &#8220;link juice&#8221; (ranking power) differently than\u00a0<a href=\"http:\/\/moz.com\/learn\/seo\/internal-link\">internal links<\/a>\u00a0because the search engines consider them as third-party votes.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Link-value-.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8735\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Link-value-.gif\" alt=\"Value of external links\" width=\"620\" height=\"469\" \/><\/a><\/p>\n<h4><strong>How to do this?<\/strong><\/h4>\n<p><strong>1. Publish GREAT\u00a0content on your website<\/strong><\/p>\n<p><strong>2. Improve your social reputation as an authoritative leader<\/strong><\/p>\n<ul>\n<li>Use <a title=\"How to Convert Headline Keywords into Hashtags\" href=\"https:\/\/dlvrit.com\/blog\/2014\/08\/how-to-quickly-increase-the-popularity-of-your-social-media-posts\/\">hashtags<\/a> to gain visibility<\/li>\n<li>Don\u2019t hesitate to bring your content into existing threads and discussions<\/li>\n<\/ul>\n<p><strong>3. Build your local reputation by encouraging online reviews<\/strong><\/p>\n<h3><strong>Practice #3:\u00a0Optimize your posts for searches<\/strong><\/h3>\n<h4><strong><span style=\"line-height: 1.5;\">Why is this important?<\/span><\/strong><\/h4>\n<p>Google tends to favor popular social media updates in the top sections of its search engine results pages (SERPs). For this reason,\u00a0make sure to optimize your posts for the opportunity.<\/p>\n<h4><strong>How to do this?<\/strong><\/h4>\n<p><strong>1. Optimize keywords throughout your post.<\/strong> Keyword research is essential for on page optimization.<\/p>\n<ul>\n<li>Make sure your content is written for humans so think quality first. If you have a WordPress site, check your keyword ratio with <a title=\"How a User-friendly Tool is Improving Our WordPress SEO One Blog Post at a Time\" href=\"http:\/\/blog.dlvr.it\/2014\/09\/improve-wordpress-seo-with-scribe\/\">Scribe<\/a>.<\/li>\n<li>Pack your content with useful facts, statistics, and dates.<\/li>\n<li>Limit the repetitiveness of keywords in Alt tags, title and image captions.<\/li>\n<\/ul>\n<p><strong>2. Optimize your images.\u00a0<\/strong>Whenever you upload a photo to your blog, be sure to <a title=\"How to improve readership by 80% with image optimization\" href=\"https:\/\/dlvrit.com\/blog\/2013\/09\/how-to-improve-readership-by-80-with-image-optimization\/\">include keywords in the file name<\/a>.\u00a0It&#8217;s equally important to fill out the alternate text field with a brief, keyword rich, description of the photo.<\/p>\n<p>Pro tip: If there is one thing to remember when queuing up an image, it is the aspect ratio. <strong>The general rule of thumb is to keep the aspect ratio of an image at\u00a02:1.<\/strong><\/p>\n<div class=\"pagination_container\">\n<p>Great reads:<\/p>\n<p><a title=\"5 Tips to Craft a Meta Description that Drives Clicks from Google\" href=\"https:\/\/dlvrit.com\/blog\/2014\/09\/meta-descriptions-boost-google-traffic\/\">5 Tips to Craft a Meta Description that Drives Clicks from Google<\/a><br \/>\n<a title=\"How to Avoid an SEO Penalty with Google Analytics Alerts\" href=\"https:\/\/dlvrit.com\/blog\/2014\/10\/seo-tips-to-survive-penguin\/\">How to Avoid an SEO Penalty with Google Analytics Alerts<\/a><br \/>\n<a title=\"How to Create Rich Tweets by using Auto-Preview of Images and Videos\" href=\"https:\/\/dlvrit.com\/blog\/2013\/12\/how-to-enable-auto-preview-of-images-and-video-in-your-twitter-timeline-to-create-rich-tweets\/\">How to Create Rich Tweets by using Auto-Preview of Images and Videos<\/a><\/p>\n<h3><strong>Practice #4:\u00a0<\/strong><strong>Influence Social Sharing<\/strong><\/h3>\n<h4><strong><span style=\"line-height: 1.5;\">Why is this important?<\/span><\/strong><\/h4>\n<p>Social sharing contributes to a brand\u2019s authority much in the same way that external links do. For this reason, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. To put it another way, <strong>likes, shares, favorites, replies, and retweets all count toward this increased authority.\u00a0<\/strong><\/p>\n<h4><strong>How to do this?<\/strong><\/h4>\n<p>The best way to encourage increased social sharing is to appeal to it directly.<\/p>\n<ul>\n<li>Offer a particular reward for people sharing your post (for example, an\u00a0entry in a drawing for a substantial prize).<\/li>\n<li>Do an interactive survey, which encourages people to \u201clike\u201d a post if they agree with you on an issue, or if they\u2019re interested in seeing specific types of new content.<\/li>\n<\/ul>\n<p>Important to realize, <strong>millennials are twice as likely to purchase products they share about.<\/strong> So,\u00a0pay close attention to <a href=\"http:\/\/www.sharethis.com\/blog\/2014\/09\/23\/new-consumer-study-millennials-2x-likely-purchase-products-share\/#sthash.bruHN7YG.dpbs\">Millennials<\/a>.<\/p>\n<blockquote><p>Millennials are highly active, influential, cross-device, channel-agnostic sharers. They share more often, and in turn are more likely to be listened to: <strong>millennials users are 3.6x more likely to share content<\/strong> on social networks, and <strong>2.3x more likely to click back on content shared by their<\/strong> <strong>peers<\/strong>.<\/p><\/blockquote>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Millennials-social-activity.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8739\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Millennials-social-activity.jpg\" alt=\"Millennials social activity translates to purchase activity\" width=\"720\" height=\"540\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Millennials-social-activity.jpg 720w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Millennials-social-activity-300x225.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h3><strong>Practice #5:\u00a0Increase Brand Awareness<\/strong><\/h3>\n<h4><strong><span style=\"line-height: 1.5;\">Why is this important?<\/span><\/strong><\/h4>\n<p>This may seem like more of a branding advantage than a specific SEO advantage, but the SEO benefit of brand awareness is significant.\u00a0For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one fundamental principle: <strong>the better experience you give your users, the higher you\u2019re going to rank in Google. <\/strong><\/p>\n<h4><strong>How to do this?<\/strong><\/h4>\n<p>It&#8217;s simple. (Well, not really.) But if you follow the advice from the four previous points, you&#8217;re bound to be one step ahead in increasing your brand awareness and ultimately,\u00a0opening the widest possible channel for new potential customers to find you.<\/p>\n<p>___<\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Recap_Key_ways_to_BOOST_social_media_SEO\"><\/span><strong>To Recap: Key ways to BOOST\u00a0social media SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Create Compelling Content<\/li>\n<li>Have a Conversation<\/li>\n<li>Answer Customer\u2019s Questions \u2013 Immediately<\/li>\n<li>Publish GREAT\u00a0content on your website<\/li>\n<li>Improve your social reputation as an authoritative leader<\/li>\n<li>Build your local reputation by encouraging online reviews<\/li>\n<li>Optimize keywords throughout your post<\/li>\n<li>Optimize your images<\/li>\n<li>Influence social sharing<\/li>\n<li>Pay attention to Millennials &#8211; they are your influencers<\/li>\n<\/ol>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The truth is,\u00a0SEO is challenging. However, when you add\u00a0a layer of social media SEO, it can appear like an overwhelming task that never&#8230;<\/p>\n","protected":false},"author":6,"featured_media":16594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,851],"tags":[],"class_list":["post-8170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 of the Best Social Media SEO Tips that Will Boost Your Reach<\/title>\n<meta name=\"description\" content=\"SEO is challenging. However, when you add a layer of Social Media SEO, it can appear overwhelming. Learn 10 tips to combine SEO and social into easy tasks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 of the Best Social Media SEO Tips that Will Boost Your Reach\" \/>\n<meta property=\"og:description\" content=\"SEO is challenging. However, when you add a layer of Social Media SEO, it can appear overwhelming. Learn 10 tips to combine SEO and social into easy tasks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-09T15:51:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T16:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/5-of-the-best-Social-Media-SEO-Tips-that-Will-Boost-Your-Reach.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Debra Garber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Debra Garber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/\",\"name\":\"5 of the Best Social Media SEO Tips that Will Boost Your Reach\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/boost-social-media-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/5-of-the-best-Social-Media-SEO-Tips-that-Will-Boost-Your-Reach.jpg\",\"datePublished\":\"2015-03-09T15:51:38+00:00\",\"dateModified\":\"2026-04-07T16:40:13+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/19feb03f03144922bfeded4b2fd5cb35\"},\"description\":\"SEO is challenging. 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