My husband, a visual artist<\/a>, wanted to promote his upcoming art opening on Facebook. He asked me for the best time to post on Instagram and Facebook to promote his event. Umm\u2026is this a trick question? Seriously, it’s hard to remember the ever-changing rules of social media engagement<\/strong>.<\/p>\n <\/p>\n For all of us who don\u2019t have the golden rules of when to post or how often to post on social media memorized or scotch taped by our bedsides, HubSpotBlogs<\/a> published an excellent cheat sheet by Quicksprout.<\/p>\n Quick links to the best times to post:<\/p>\n Use the quick links above to jump to the detail but if you have the time, here’s a word of truth:<\/p>\n It’s important to realize, the pronouncements as to the “best” time to post on social media are not based on science. Social media is always “on”. The key is to find the right balance for you, your audience, and your content. <\/strong>Then mix it up. However, finding the right balance may not be easy, there are those who believe that the best postings times are counter-intuitive<\/a>.<\/p>\n Step #1:\u00a0<\/strong>Determine when the highest percentage of your social media audience tunes in – so when you share content, you’ll get maximum exposure. This infographic from KISSmetrics<\/a> is dated, however, the concept of how to look at your audience remains relevant today.<\/p>\n <\/p>\n In reality, testing, testing, and more testing is your best tool for determining optimal post times. With this in mind, vary your times and make sure to track your analytics<\/a> closely to determine your optimal posting schedule. Furthermore, the same holds true for post frequency. Equally, you need to predict and monitor the performance of your social media pages continuously.\u00a0There are no definite formulas for us to adhere to when it comes to posting on social media channels. Consequently, everyone\u2019s network dynamics, country, and industry are different. That is to say, unfortunately, there is no one size fits all model.<\/p>\n As promised above, here\u00a0are some of the “Best” parts\u00a0of the infographic from HubSpotBlogs post on\u00a0When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]<\/a>:<\/p>\n Best Days to Post<\/strong>: Instagram engagement remains fairly consistent throughout the week with a slight spike on Mondays<\/strong><\/p>\n Best Time to Post on Instagram:<\/strong>\u00a02 am and 5\u00a0pm<\/p>\n <\/p>\n Best Post Frequency: <\/strong>5 times per day<\/p>\n Best Engagement Fact<\/strong>: From The Huffington Post<\/a>, posting at 5 pm is an especially good time to engage people who have hopped on Instagram at the end of the workday and are procrastinating before they leave for the evening.<\/p>\n <\/p>\n <\/p>\n Best Days to Post<\/strong>: Thursday and Friday<\/p>\n Best Time of Day to Post: <\/strong>Optimal time is early afternoon in the time zone with most of your audience<\/p>\n Best Post\u00a0Frequency: <\/strong>Data from KISSmetrics<\/a> indicates that .5 posts per day (1 post every two days<\/strong>) will achieve the most likes<\/strong> on Facebook<\/p>\n <\/p>\n Best Quote<\/strong>: “The less people want to be at work, the more they are on Facebook!” <\/em>– Buddy Media<\/p>\n Best Engagement Facts<\/strong>:<\/p>\n Best Tool<\/strong>: Use Fanpage Karma<\/a> to find the optimal time tailored to your audience<\/p>\n Best Days to Tweet<\/strong>:<\/p>\n Best Time of Day to\u00a0Tweet: <\/strong>5 pm for highest retweets. 12 pm and 6 pm for highest CTR.<\/p>\n <\/p>\n Best Tweet Frequency:<\/strong>\u00a0According to Socialbakers<\/a>, the magic number for Twitter is three tweets per day<\/strong><\/p>\n <\/p>\n Best Engagement Facts<\/strong>:<\/p>\n Best Tool<\/strong>:\u00a0Use Followerwonk<\/a>\u00a0to find the optimal time tailored to your audience<\/p>\n Best Days to Post<\/strong>:\u00a0Tuesday, Wednesday, and Thursday<\/p>\n Best Time of Day to Post: <\/strong>Weekdays during business hours<\/p>\n Best Post\u00a0Frequency:<\/strong>\u00a0Per \u201cLinkedIn Best Practices\u201d, post at least 20 status updates per month\u00a0<\/strong>to maximize reach to approximately 60% or more of our unique audience. The optimal posting frequency is the equivalent of one post per weekday<\/strong>.<\/p>\n Best Engagement Facts<\/strong>:<\/p>\n Best Days to Pin<\/strong>:\u00a0Saturday<\/p>\n Best Times of Day to Pin:\u00a0<\/strong>2 am – 4 am and 8 pm – 11 pm<\/p>\n Best Pin Frequency: <\/strong>5 times per day<\/p>\n Best Engagement Facts<\/strong>: Directly from the Pinterest blog<\/a>, here\u2019s a look at the most popular categories on each day of the week:<\/p>\n Now that\u00a0you have determined the “right” time(s) to share your content, a key to social media success is having a consistent flow of content.<\/p>\n\n
<\/span>The real truth behind the\u00a0best time to post on Instagram, Facebook and others<\/strong><\/span><\/h2>\n
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<\/p>\nPredict. Measure. Test. Repeat.<\/strong><\/h3>\n
Deep dive into social networks: Fun facts\u00a0and\u00a0optimal post times and frequency<\/strong><\/h3>\n
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\n<\/a><\/p>\n<\/span>Best Time to Post on Instagram<\/strong><\/span><\/h2>\n
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\n<\/a><\/p>\n<\/span>Best Time to Post on <\/strong>Facebook<\/strong><\/span><\/h2>\n
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\n<\/a><\/p>\n<\/span>Best Time to Post on <\/strong>Twitter<\/strong><\/span><\/h2>\n
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\n<\/a><\/p>\n<\/span>Best Time to Post on <\/strong>LinkedIn<\/strong><\/span><\/h2>\n
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\n<\/a><\/p>\n<\/span>Best Time to Post on <\/strong>Pinterest<\/strong><\/span><\/h2>\n
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To do social media right, save time by using\u00a0an assistant<\/strong><\/h3>\n
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