{"id":8243,"date":"2015-03-05T07:23:16","date_gmt":"2015-03-05T15:23:16","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=8243&#038;preview_id=8243"},"modified":"2026-03-31T09:05:50","modified_gmt":"2026-03-31T16:05:50","slug":"adding-social-feeds-to-tumblr-boost-search","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/","title":{"rendered":"How to Easily Boost Search Rankings with Tumblr"},"content":{"rendered":"<p>Does your <a title=\"Social Media Tips from dlvr.it\" href=\"https:\/\/dlvrit.com\/blog\/tag\/social-media\/\">social media<\/a> strategy include Tumblr? If you are looking to dip your toes into the pool of over their 550\u00a0million users, consider adding your <a title=\"Ultimate Guide to RSS to Social Media (Always Up-To-Date)\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/rss-to-social\/\">Tweets, Pins and Instagrams<\/a> to Tumblr. It&#8217;s a low hurdle first step to share your existing content with a new audience.<\/p>\n<p>If that wasn&#8217;t enough to convince you, consider the\u00a0big search upside\u00a0<strong>without rewriting a single blog post<\/strong> (read on).<\/p>\n<p>dlvr.it has made it super simple to expand the reach of your content to new audiences. We&#8217;re excited to share with you the best ways to use \u00a0<a title=\"Save time with your social media routine\" href=\"https:\/\/dlvrit.com\/blog\/tag\/rss\/\">smart automation<\/a>.<\/p>\n<h3>Why Tumblr?<img decoding=\"async\" class=\"alignright wp-image-8685 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Logo_tumblr.png\" alt=\"Tumblr has massive reach and big time search potential\" width=\"200\" height=\"200\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Logo_tumblr.png 200w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Logo_tumblr-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/h3>\n<p>Their numbers are massive!<\/p>\n<ul>\n<li><strong>130 million blogs<\/strong>\u00a0as of\u00a0May 2016<\/li>\n<li>28th highest traffic site on the web according to <a href=\"http:\/\/www.comscore.com\/Insights\/Press_Releases\/2013\/8\/comScore_Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2013\">Comscore<\/a><\/li>\n<li><strong>550\u00a0million<\/strong> unique monthly visitors as of 2015<\/li>\n<\/ul>\n<h3>Tumblr SEO Benefits<\/h3>\n<p><strong>When you add links to Tumblr, they are dofollow links<\/strong>, which means there is a certain flow of authority, PageRank, and \u201clink juice\u201d to your pages according to <a title=\"A Step by Step Guide on Using Tumblr Effectively for SEO &amp; Social Media Marketing\" href=\"http:\/\/www.searchenginejournal.com\/step-step-guide-using-tumblr-effectively-seo-social-media-marketing\/74125\/\">Search Engine Journal<\/a>. This is unique. Most social networks set their outbound links to nofollow. Things get really interesting when you consider the social aspect.<\/p>\n<p>According to <a title=\"Inbound Marketing Made Easy\" href=\"http:\/\/moz.com\">Moz<\/a>, an SEO and inbound marketing authority,\u00a0Tumblr may <a title=\"Does Social Media Impact Search Rankings? The Experts Weigh In.\" href=\"https:\/\/dlvrit.com\/blog\/2014\/10\/social-media-impacts-seo\/\">impact search rankings<\/a>.<\/p>\n<p style=\"padding-left: 30px;\"><img decoding=\"async\" class=\"alignleft wp-image-8691 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/seo-icon-2.png\" alt=\"Search benefits or Tumblr\" width=\"140\" height=\"140\" \/>&#8220;<em>Tumblr has social sharing functionality called &#8220;reblogging.&#8221; <\/em>This means that if you have a popular post, it will be reposted to many other Tumblr blogs.<\/p>\n<p style=\"padding-left: 30px;\">Moz continues,<em> &#8220;Each of these reblogs is a dofollow backlink to your original post. If you have a post that is reblogged 100 times, your Tumblr blog just got 100 dofollow backlinks!<br \/>\n<\/em><\/p>\n<p>Bottom line,\u00a0this means your Tweets, Pins and Instragrams can be used to improve your search engine presence and awareness. You already have the content, put it to another use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Create_a_free_dlvrit_account_and_add_a_route\"><\/span>Step 1. Create a <em>free<\/em>\u00a0dlvr.it account and add a route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are new to dlvr.it, <a title=\"Sign-up for dlvr.it\" href=\"http:\/\/dlvr.it\" target=\"_blank\">try it for free<\/a>. You may also find our <a title=\"A Guide to Getting Started with dlvr.it\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/202703704-A-Guide-to-Getting-Started-with-dlvr-it\" target=\"_blank\">getting started guide<\/a> useful. Existing users, use an existing route (or Add\u00a0a new one). You\u00a0will see the below.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8642 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Route-dlvrit.png\" alt=\"Create a Route to start sharing Tweets to Tumblr\" width=\"760\" height=\"263\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Route-dlvrit.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-Route-dlvrit-300x104.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Choose_a_source_for_the_route\"><\/span>Step 2. Choose a source for the route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once your route is made, in the Source Editor, choose your\u00a0source. In this example, we are adding Twitter. dlvr.it&#8217;s\u00a0step-by-step process will guide you through the set-up.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8663 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Choose-Twitter-Source-dlvrit.png\" alt=\"RSS to Tumblr - Choose your source - Twitter, Pinterest, Instagram\" width=\"760\" height=\"229\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Choose-Twitter-Source-dlvrit.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Choose-Twitter-Source-dlvrit-300x90.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Add_Tumblr_as_an_output_in_the_route\"><\/span>Step 3. Add Tumblr as an output in the route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You will be presented with a few <a title=\"Create the Perfect LinkedIn, Blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, Tumblr Posts [Infographic]\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/create-perfect-social-media-posts\/\">options to format the content<\/a>. Follow the set-up guide and click save.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8665 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Choose-Tumblr-Source-dlvrit.png\" alt=\"Add Tumblr as a source\" width=\"760\" height=\"292\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Choose-Tumblr-Source-dlvrit.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Choose-Tumblr-Source-dlvrit-300x115.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advance_Users\"><\/span>Advance Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Use the <a title=\"How do I use dlvr.it's filters to selectively post items?\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200402534-How-do-I-use-dlvr-it-s-filters-to-selectively-post-items-\">filtering options<\/a> to delete anything you do not want to show.<\/li>\n<li>Learn how to <a title=\"How to Auto Enable Google Analytics UTM Tracking Code for Social Media\" href=\"https:\/\/dlvrit.com\/blog\/2014\/09\/auto-enable-google-analytics-utm-tracking-codes-to-social-media-posts\/\">track performance of each link<\/a>.<\/li>\n<li>Add your text before sending. <a title=\"Find and Replace (or Remove): Adjust Your Feed Item Text Before Posting\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200402244-Find-and-Replace-or-Remove-Adjust-Your-Feed-Item-Text-Before-Posting\">Find, replace and remove<\/a> words or phrases.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your social media strategy include Tumblr? If you are looking to dip your toes into the pool of over their 550\u00a0million users,&#8230;<\/p>\n","protected":false},"author":4,"featured_media":8676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,859],"tags":[],"class_list":["post-8243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-tech-talk-thursday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Easily Boost Search Rankings with Tumblr -<\/title>\n<meta name=\"description\" content=\"Is Tumblr part of your social media strategy? We&#039;ll show you how to tap into the SEO benefits and their huge audience with no additional work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Easily Boost Search Rankings with Tumblr -\" \/>\n<meta property=\"og:description\" content=\"Is Tumblr part of your social media strategy? We&#039;ll show you how to tap into the SEO benefits and their huge audience with no additional work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/\" \/>\n<meta property=\"og:site_name\" content=\"dlvr.it | blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dlvritinfo\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-05T15:23:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T16:05:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tumblrs-impact-on-search-engine-optimization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bill Flitter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:site\" content=\"@dlvrit\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Flitter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/\",\"url\":\"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/\",\"name\":\"How to Easily Boost Search Rankings with Tumblr -\",\"isPartOf\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/adding-social-feeds-to-tumblr-boost-search\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Tumblrs-impact-on-search-engine-optimization.png\",\"datePublished\":\"2015-03-05T15:23:16+00:00\",\"dateModified\":\"2026-03-31T16:05:50+00:00\",\"author\":{\"@id\":\"https:\/\/dlvrit.com\/blog\/#\/schema\/person\/7240eb95ca9e117e1c58371ee9446df2\"},\"description\":\"Is Tumblr part of your social media strategy? 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