{"id":8424,"date":"2015-03-02T07:30:00","date_gmt":"2015-03-02T15:30:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=8424&#038;preview_id=8424"},"modified":"2026-04-21T09:32:37","modified_gmt":"2026-04-21T16:32:37","slug":"twitter-seo","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/twitter-seo\/","title":{"rendered":"What You Need to Know About The Forgotten Value of Twitter SEO"},"content":{"rendered":"<p>I didn&#8217;t give much thought to\u00a0the recently announced new partnership between Google and Twitter. Does this mean I need to think about crafting a new Twitter SEO strategy? And I&#8217;m not talking about <a title=\"How to Easily Find More Happy Customers with Twitter Search\" href=\"https:\/\/dlvrit.com\/blog\/2016\/05\/twitter-search\/\">Twitter search<\/a>\u00a0&#8211; rather, Twitter and the BIG G!<\/p>\n<p>Here it was, big and bold:\u00a0<strong><a href=\"http:\/\/finance.yahoo.com\/news\/twitter-stock-gains-robust-revenue-172221695.html\">Twitter Stock Gains on a Robust Revenue Growth Announcement<\/a>.\u00a0<\/strong><\/p>\n<p>The more I think about it, the possibilities for growth and revenue potential are impressive for Google and Twitter but if careful, could be exponential for small businesses and big brand businesses alike.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Who_wins_in_the_Google_Twitter_partnership\"><\/span><strong>Who wins in the Google + Twitter partnership?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8576\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/twitter_google.jpg\" alt=\"Twitter SEO: How to Tweet for More Search Results\" width=\"356\" height=\"134\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/twitter_google.jpg 798w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/twitter_google-300x113.jpg 300w\" sizes=\"(max-width: 356px) 100vw, 356px\" \/><\/p>\n<p>According to <a href=\"http:\/\/amigobulls.com\/articles\/twitter-stock-analysis-based-on-google-partnership\">Amigobulls<\/a>, the\u00a0new deal will:<\/p>\n<ul>\n<li>Allow Twitter\u00a0to accelerate its new user acquisition and ad revenue<\/li>\n<li>Allow Google to have direct access to tweets so that it can deliver real-time content to web users<\/li>\n<\/ul>\n<p>This partnership is an obvious win-win for both parties. Google gets a great new feature &#8212; real-time content &#8212; while Twitter will most likely receive a massive uptick in activity and traffic.<\/p>\n<h3><span style=\"color: #339966;\"><strong>What does Google gain?<\/strong><\/span><\/h3>\n<h4 style=\"text-align: center;\"><strong>Direct access to tweets = <\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong>Real-time data\u00a0= <\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong>Ability to serve ads against time sensitive content = <\/strong><\/h4>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Increased_Revenue\"><\/span><span style=\"color: #339966;\"><strong>Increased Revenue<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span style=\"color: #339966;\"><strong>What does Twitter gain?<\/strong><\/span><\/h3>\n<h4 style=\"text-align: center;\"><strong>Allow tweets to be searchable = <\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong>Massive exposure = <\/strong><\/h4>\n<h4 style=\"text-align: center;\"><strong>Attracts more people back to Twitter = <\/strong><\/h4>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Increased_Revenue-2\"><\/span><span style=\"color: #339966;\"><strong>Increased Revenue<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong><em>The sub-plot:<\/em><\/strong> What else does Twitter get from the deal?<\/p>\n<blockquote><p>This relationship with Google will be it\u2019s third partnership with leading search engines. Twitter now has Bing, Yahoo and Google searching, indexing, finding, and displaying live tweets. For the first time, Twitter has a chance to gain more exposure than <a href=\"https:\/\/www.facebook.com\/business\/power-of-advertising\">Facebook<\/a>.<\/p><\/blockquote>\n<p>The million-dollar question: Is this a win-win for you?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_the_new_Google_Twitter_partnership_mean_for_your_small_business_tweets\"><\/span><strong>What does the new Google + Twitter partnership mean for your small business tweets?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In brief, this partnership means that all <strong>public\u00a0tweets will be visible in Google search results immediately<\/strong>. According to <a href=\"http:\/\/www.altimetergroup.com\/2015\/02\/what-the-new-twitter-google-partnership-means-for-social-media-and-content-marketers\/\">Altimeter<\/a>, &#8220;it isn\u2019t just tweets, that get more eyeballs. There\u2019s an opportunity to drive more traffic to websites by posting links to blog content, special deals and offers for eCommerce sites, and company updates&#8221;.<\/p>\n<p><strong>What&#8217;s important to realize is\u00a0<\/strong>your Twitter account can gain a whole new audience. You could pick up not just one or two new followers, but the possibility of having a tweet seen by over a billion people.<\/p>\n<blockquote><p>As a small business owner or manager, you\u2019re in a unique position because now your tweets are the valued commodity in this deal. If all tweets are going to be a part of search results, <strong>your words are going to have real weight and meaning<\/strong>, and not just for those that follow you. Your posts could now be the answer to anyone\u2019s question.<\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Steps_to_a_Twitter_SEO_Strategy\"><\/span><strong>Steps to a Twitter SEO Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>New to Twitter:<\/strong><\/h3>\n<p>If you are not a regular Twitter user, there is no time like the present to add Twitter to your social media toolbox.<\/p>\n<p><strong>Must-reads:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.techlicious.com\/guide\/twitter-101-understanding-the-basics\/\">Twitter 101: Understanding the Basics<\/a><\/li>\n<li><a title=\"7 Ways to Boost Click-Through Rate on Twitter \u2013 Latest Research Revealed\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/increase-twitter-clicks\/\">7 Ways to Boost Click-Through Rate on Twitter \u2013 Latest Research Revealed<\/a><\/li>\n<li><a title=\" 3 Best Practices for Growing QUALITY Fans and Followers on Facebook and Twitter \u2013 Backed by Data\" href=\"https:\/\/dlvrit.com\/blog\/2013\/11\/3-best-practices-for-growing-quality-social-media-fans-and-followers-backed-by-data\/\">3 Best Practices for Growing QUALITY Fans and Followers on Facebook and Twitter \u2013 Backed by Data<\/a><\/li>\n<li><a href=\"https:\/\/dlvrit.com\/blog\/2013\/12\/when-is-the-optimum-time-to-post-your-lunch-special-on-twitter-how-q-can-help-infographic\/\">When is the Optimum Time to Post your Lunch Special on Twitter (Infographic)<\/a><\/li>\n<\/ul>\n<p>In reality\u00a0take a deep breath and start slowly. Tweet updates about store hours, lunchtime specials, recipes (or real estate or health tips)\u00a0and customer appreciation. Your tweets will make your customers and community feel connected to you, and you will have more content for Google to share with its users.<\/p>\n<h3><strong>Active Twitter User:<\/strong><\/h3>\n<p>If you are an active\u00a0Twitter user, get even busier and make sure to follow these \u00a0Twitter SEO tips from <a href=\"http:\/\/adage.com\/article\/digitalnext\/twitter-google-partnership-means-brands\/297188\/\">AdAge<\/a>:<\/p>\n<p><strong>1 &#8211; Treat tweets like ads or landing pages.<\/strong>\u00a0<a title=\"Tips to Increase Likes, Shares, Clicks and Comments on Facebook \u2013 New Research\" href=\"https:\/\/dlvrit.com\/blog\/2014\/11\/bill-prepare-facebook-for-the-holidays\/\">Call to actions<\/a> and links to your site are essential. As much as we like simple,\u00a0a simple message is not going to get your user to take action.<\/p>\n<p><strong>2 &#8211; Monitor conversations and react FAST<\/strong>.\u00a0With the integration of real time into search results, the results pages will become truly dynamic. You need to understand and be aware of what might surface and become part of the conversations (i.e. unhappy customers and negative conversations). These conversations can show up at the top of Google. Be proactive!<\/p>\n<p><strong>3 &#8211; Words last forever.<\/strong>\u00a0It used to be that what you said on Twitter stayed on Twitter &#8212; and given enough time, it would move further down the timeline so it would never be seen again. In a Google+Twitter world, this will be different; tweets could keep showing up at the top of Google. So make sure that what you say is appropriate to be read long after it was timely.<\/p>\n<p><strong>Bonus\u00a0read:<\/strong>\u00a0<a title=\"3 Big Impact Advanced Twitter Tips that Take Seconds to Implement\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/advanced-twitter-marketing-tips\/\">3 Big Impact Advanced Twitter Tips that Take Seconds to Implement<\/a><\/p>\n<p>For both new and active\u00a0Twitter users, follow this cheat sheet from <a title=\"How To Create Perfect Posts: Version 5 [Infographic]\" href=\"http:\/\/www.mycleveragency.com\/blog\/2014\/06\/create-perfect-posts-linkedin-blog-youtube-tumblr-vine-google-facebook-twitter-version-5-infographic\/\">MyCleverAgency<\/a> on the elements needed for the perfect Twitter SEO post:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8570\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-Twitter-Post-1024x948.png\" alt=\"Twitter SEO: How to Tweet for More Search Results\" width=\"760\" height=\"704\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-Twitter-Post.png 1024w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Perfect-Twitter-Post-300x278.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>___<\/p>\n<p><strong>What do you think of the Google + Twitter partnership? Given the news, are you thinking about changing your Twitter SEO strategy? We&#8217;d love to hear from you. Share your thoughts in the comments!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I didn&#8217;t give much thought to\u00a0the recently announced new partnership between Google and Twitter. Does this mean I need to think about crafting&#8230;<\/p>\n","protected":false},"author":6,"featured_media":16603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[180,852,851],"tags":[],"class_list":["post-8424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimization","category-marketing-monday","category-social-media-minute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Twitter SEO: How to Tweet for More Search Results<\/title>\n<meta name=\"description\" content=\"Learn how to craft the perfect Twitter SEO strategy that boosts your search rankings. 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