{"id":8443,"date":"2015-03-24T07:00:00","date_gmt":"2015-03-24T14:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=8443&preview_id=8443"},"modified":"2026-03-31T09:29:45","modified_gmt":"2026-03-31T16:29:45","slug":"facebook-business-page","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/facebook-business-page\/","title":{"rendered":"How to Create the Perfect Facebook Business Page [Complete Guide]"},"content":{"rendered":"

Recently, there has been lots of water cooler talk that Facebook is deleting likes generated by now-inactive accounts. What does this mean for your Facebook Business Page?<\/p>\n

The rumor\u00a0bears resemblance to a long-circulating Facebook hoax claiming that the social network planned to delete<\/a> inactive users unless they liked or shared a specific status or image.\u00a0Well, according to Snopes.com<\/a>, the rumor mill is: Mostly True.\u00a0<\/strong><\/p>\n

\"9<\/a><\/p>\n

So, what does this mean for your Facebook Business Page?<\/strong><\/h3>\n

According to Facebook<\/a>, there are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages\u2019 like counts:<\/p>\n

Business results:<\/strong> Removing inactive accounts from Page audience data gives businesses up-to-date insights on the people who actively follow their Facebook Business Page and makes it easier for businesses to find people like their followers through tools like lookalike audiences<\/a>.<\/p>\n

Consistency: <\/strong>We already filter out likes and comments generated by deactivated or memorialized accounts from individual Page posts, so this update keeps data consistent.<\/p>\n

What’s the bottom line?<\/strong><\/p>\n

According to the announcement, businesses (not personal users) might observe a dip in page likes (not friends) as Facebook purges inactive or memorialized accounts across their network.<\/p>\n

Everyone benefits from meaningful information on Facebook. It\u2019s our hope that this update makes Pages even more valuable for businesses.<\/p><\/blockquote>\n

Now that you can’t blame your lack of traffic on Facebook internal policies, what can you do to increase click-throughs?<\/strong><\/h3>\n

If you want more traffic to your Facebook Business Page, focus on getting more shares and likes, right?\u00a0<\/em>Although that\u2019s true (Snopes is not able to disprove it), it\u2019s not the only way to generate more traffic. Here are nine\u00a0thought provoking questions\u00a0to help get more people to click on your post.<\/p>\n

1. What’s the ideal length of your Facebook post?<\/strong><\/h3>\n

(a) Under 80 characters<\/p>\n

(b) Over\u00a080+ words<\/span><\/p>\n

(c) Over 100\u00a0characters<\/p>\n

According to a study from TrackMaven<\/a>, posts with 80+ words garner 2x’s as much engagement<\/strong>.<\/span> While this by no means implies every post published should be a novel, it does clarify that updates, that require it, should include context language — Facebook users are willing to read!<\/p>\n

But….<\/p>\n

2. Why keep link titles under 100 characters?<\/strong><\/h3>\n

When you’re uploading a link directly to your News Feed, if the original post has a lengthy\u00a0title, be sure to click into the title to edit it. Any title above 100 characters gets cut off when posted on your Facebook Business Page, and you don’t want the core message to disappear as a result!<\/p>\n

3. What’s up with your punctuation @#$!?<\/strong><\/h3>\n

According to the same TrackMaven study published on HubSpotBlogs<\/a>,<\/p>\n