{"id":8721,"date":"2015-03-31T07:00:00","date_gmt":"2015-03-31T14:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=8721&preview_id=8721"},"modified":"2026-03-31T09:57:29","modified_gmt":"2026-03-31T16:57:29","slug":"google-plus-insights","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/google-plus-insights\/","title":{"rendered":"Behind the Scenes: Using Google+ Insights to Guide Your Social Media Marketing Strategy"},"content":{"rendered":"

Like most businesses, at dlvr.it, we rely heavily on Google Analytics<\/a> to provide insight into traffic across our website and blog. We use this data to guide our social media marketing<\/strong> strategy. When we want to view our social media engagement we turn to the dlvr.it stats dashboard<\/a>. I have to be honest, I never paid much attention to the new(ish) Google+ Insights data. I was pleasantly surprised\u00a0to learn about and discover the following:<\/p>\n

<\/span>A. How to Access Google+ Insights Dashboard<\/span><\/h2>\n

Log in to your Google+ Business Page. On the left of the page, click on ‘My Business’.<\/strong><\/p>\n

\"How<\/a><\/p>\n

<\/span>B. Google+ Insights Summary Data<\/span><\/h2>\n

You should see a summary of data for the\u00a0Google Apps you are using. For example, this summary may include Google Insights, Google Analytics, YouTube<\/a>, etc. As shown below, in this list you can find your Google+ Business Page. Click on ‘View insights’<\/strong> to drill down into the details.<\/p>\n

\"Overview<\/a><\/p>\n

<\/span>C. Google+ Insights Detailed Data<\/span><\/h2>\n

The Google+ Insights reports data is broken down into four types:<\/p>\n