{"id":8915,"date":"2015-04-09T08:19:29","date_gmt":"2015-04-09T15:19:29","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=8915&#038;preview_id=8915"},"modified":"2026-03-31T10:23:56","modified_gmt":"2026-03-31T17:23:56","slug":"newsletter-to-social","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/newsletter-to-social\/","title":{"rendered":"Brilliantly Easy Hack to Automatically Share Your Email Newsletter to Twitter, Facebook and More"},"content":{"rendered":"<p>Many <a title=\"3 Habits of Successful Small Business Social Media Marketers\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/successful-small-business-social-media\/\">small businesses<\/a> we work with use their\u00a0<strong>email newsletter<\/strong>\u00a0as the primary tool to share content with their subscribers. They don&#8217;t have a blog and all the content they create is locked into email.<\/p>\n<p>Many email service providers have created add-ons that give the creators the ability to share their newsletter across social media. However, these add-ons tend to be\u00a0an afterthought and lack any customization features.<\/p>\n<p>Whether you use <a title=\"Create and Automate a Smarter RSS-to-Email Newsletter with dlvr.it and MailChimp\" href=\"https:\/\/dlvrit.com\/blog\/2013\/10\/create-and-automate-a-smarter-rss-to-email-newsletter-with-dlvr-it-and-mailchimp\/\">MailChimp<\/a>, Constant Contact or Vertical Response, this tutorial shows you how to add your newsletter content to social media using<strong> ANY email service provider<\/strong>. We&#8217;ll also show you how to personalize and customize the content for each social network. <strong>When your newsletter is sent, this hack will automatically create and send an update to your social media destinations.<\/strong><\/p>\n<p>No more copy and pasting to social media or being confined to limited customization features with your email service provider.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Create_a_%E2%80%98Route_and_name_it\"><\/span>Step 1. Create a &#8216;Route&#8217; and name it<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don&#8217;t have a dlvr.it account, you will need to <a title=\"Share Better: RSS to Social with dlvr.it\" href=\"http:\/\/dlvr.it\">create one<\/a>. For more details on setting up dlvr.it, read our <a title=\"A guide to getting started with dlvr.it\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/202703704-A-Guide-to-Getting-Started-with-dlvr-it\">Getting Started Guide<\/a>. If you already have a dlvr.it account, jump right in:<\/p>\n<p style=\"padding-left: 30px;\">A. Click +Add Route<br \/>\nB. Name your new Route<br \/>\nC. Click +add<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-dlvrit-Route-and-Name-it-email-to-social-v2.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9369\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-dlvrit-Route-and-Name-it-email-to-social-v2.png\" alt=\"Step 1. Create a dlvr.it Route - email to social\" width=\"760\" height=\"269\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-dlvrit-Route-and-Name-it-email-to-social-v2.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Create-dlvrit-Route-and-Name-it-email-to-social-v2-300x106.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Add_%E2%80%98Email_as_a_source_input\"><\/span>Step 2. Add &#8216;Email&#8217; as a source input<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"padding-left: 30px;\">A.\u00a0 Select the email icon from the source input choices<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-1.-Select-Email-Icon-email-to-social.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9370\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-1.-Select-Email-Icon-email-to-social.png\" alt=\"Step 2. Select Email Icon \" width=\"760\" height=\"233\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-1.-Select-Email-Icon-email-to-social.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-1.-Select-Email-Icon-email-to-social-300x92.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">B. A lightbox will appear. Name your email address<br \/>\nC. Click Save<\/p>\n<p style=\"padding-left: 30px;\"><strong>* Note:<\/strong> a new email address will be generated once the entire Route is created and saved.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-2.-Select-Email-and-Name-the-Email-Address.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9371\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-2.-Select-Email-and-Name-the-Email-Address.png\" alt=\"Step 2. Select Email and Name the Email Address - email to social\" width=\"760\" height=\"406\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-2.-Select-Email-and-Name-the-Email-Address.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-2.-Select-Email-and-Name-the-Email-Address-300x160.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Add_and_personalize_social_media_sites\"><\/span>Step 3. Add and personalize social media sites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"padding-left: 30px;\">A. Click +add on the Destination side of the Route to select the social networks<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9372\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations.png\" alt=\"Click +add to dsiplay the social media site choices\" width=\"760\" height=\"209\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-300x83.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">B. Choose one or more social networks. In this example, we&#8217;ll use Twitter.<\/p>\n<p style=\"padding-left: 30px;\"><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-email-to-social.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9373\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-email-to-social.png\" alt=\"Choose one or more social networks to share your newsletter content\" width=\"760\" height=\"294\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-email-to-social.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-email-to-social-300x116.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">You will see several options to personalize the content on Twitter (and the other social networks of choice).<\/p>\n<p style=\"padding-left: 30px;\">C. Customize the amount of content you want to appear (headline\/body\/link)<\/p>\n<p style=\"padding-left: 30px;\">D. Add <a title=\"Increase social engagement by adding #Hashtags to Facebook, Twitter, &amp; Pinterest\" href=\"https:\/\/dlvrit.com\/blog\/2013\/07\/increase-social-engagement-by-adding-hashtags-to-facebook-twitter-pinterest\/\">hashtags,<\/a> or any static prefix or suffix to personalize the experience on each social network<\/p>\n<p style=\"padding-left: 30px;\">E. Click save<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-and-Personalize-email-to-social1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9375\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-and-Personalize-email-to-social1.png\" alt=\"Personalize Each Social Destination\" width=\"760\" height=\"573\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-and-Personalize-email-to-social1.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-3.-Add-Social-Destinations-and-Personalize-email-to-social1-300x226.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_4_Copy_the_email_address_and_add_it_to_your_newsletter_distribution_list\"><\/span>Step 4. Copy the email address and add it to your newsletter distribution list<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"padding-left: 30px;\">A. Go to your new route. Scroll over the Source. Click the &#8220;pen&#8221; icon that appears.<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-4.-Copy-the-Email-Address-email-to-social-e1428523733533.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9376\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-4.-Copy-the-Email-Address-email-to-social-e1428523733533.png\" alt=\"Scroll over the source and click the pen icon\" width=\"760\" height=\"178\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">B. Copy the email address that was generated and add it to your newsletter distribution list<\/p>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-4.-Copy-the-Email-Address-and-add-it-to-your-email-distribution-list-email-to-social.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9377\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-4.-Copy-the-Email-Address-and-add-it-to-your-email-distribution-list-email-to-social.png\" alt=\"Copy the email address and it to your newsletter distribution list\" width=\"760\" height=\"448\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-4.-Copy-the-Email-Address-and-add-it-to-your-email-distribution-list-email-to-social.png 760w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Step-4.-Copy-the-Email-Address-and-add-it-to-your-email-distribution-list-email-to-social-300x177.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/p>\n<p><strong>Next time you send your newsletter, dlvr.it will automatically create and send an update to your social networks.<\/strong> In our example, the tweet contains the subject line and summary text that was pulled from the email template. Any hashtag or static prefix\/suffix that was added during the set-up process will also appear. When readers click the URL in the tweet, they are taken to the online version of the newsletter. <a title=\"dlvr.it blog - social media minute newsletter\" href=\"http:\/\/dlvr.it\/9JWSJS\" target=\"_blank\" rel=\"noopener\">Click to see a live example. <\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advance_User_Controls\"><\/span><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sample-Email-Newsletter-to-Social-Tweet.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9378\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sample-Email-Newsletter-to-Social-Tweet.png\" alt=\"Sample of Email Newsletetter as a Tweet\" width=\"638\" height=\"317\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sample-Email-Newsletter-to-Social-Tweet.png 638w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Sample-Email-Newsletter-to-Social-Tweet-300x149.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/a>Advance User Controls<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For even more customization controls, check out these additional tutorials:<\/p>\n<p>A. <a title=\"How do I add Google Analytics Tracking Links to my posts?\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200402264-How-do-I-add-Google-Analytics-Tracking-Links-to-my-posts-\">Use Google Analytics or any third party tool to track performance on each social network<\/a><\/p>\n<p>B. <a title=\"How do I use dlvr.it's filters to selectively post items?\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200402534-How-do-I-use-dlvr-it-s-filters-to-selectively-post-items-\">Control what content appears by adding filters<\/a><\/p>\n<p>C. <a title=\"How do I set up a custom short domain?\" href=\"http:\/\/support.dlvrit.com\/hc\/en-us\/articles\/200401844--dlvr-it-How-do-I-set-up-a-custom-short-domain-\">Add a custom short URL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many small businesses we work with use their\u00a0email newsletter\u00a0as the primary tool to share content with their subscribers. They don&#8217;t have a blog&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,256,859],"tags":[],"class_list":["post-8915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-social-networks","category-tech-talk-thursday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brilliantly Easy Hack to Automatically Share Your Email Newsletter to Twitter, Facebook and More -<\/title>\n<meta name=\"description\" content=\"Many small businesses we work with use their\u00a0email newsletter\u00a0as the primary tool to share content with their subscribers. 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