{"id":9076,"date":"2015-03-26T08:32:00","date_gmt":"2015-03-26T15:32:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9076&preview_id=9076"},"modified":"2026-03-31T09:48:46","modified_gmt":"2026-03-31T16:48:46","slug":"unfollow","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/unfollow\/","title":{"rendered":"How to Break 3 Social Media Bad Habits That Cause Followers to Unfollow"},"content":{"rendered":"

As a small business, every social media<\/a> follower counts. You worked hard to cultivate a vibrant social media stream. However, you can’t afford to make\u00a0any mistakes with your audience. The following\u00a0three\u00a0bad habits can cause your followers to unfollow. But don’t fret,\u00a0read further to find solutions\u00a0to break these bad habits.<\/p>\n

<\/span>3 Main Reasons Followers Unfollow<\/span><\/h2>\n

1. You take too long to respond<\/strong><\/h3>\n

When purchasing online, 71% of visitors expect help within five minutes<\/a>,\u00a0while 31% expect this help to be immediate<\/strong>. What’s more important, nearly half of consumers will go elsewhere if you do not meet their expectations. Social media plays a huge role\u00a0in the\u00a0purchase decision. For example,\u00a0according to a survey by Social Media Link, a social media advocacy company,\u00a071% of people trust Facebook<\/a> for product and service recommendations. It’s more important now than ever to stay on top of responding to customers when they have questions (or complaints).<\/p>\n

How do you stay on top of real-time customer support? <\/strong>This need for support is a challenging task. No matter the size of your company, if you have an online presence, your customers expect you to be watching and listening 24\/7. In reality, how can you always be available within minutes when your customer needs you?<\/p>\n

One of the tools we use is Mention.com. Read our review here: One Minute, One Tool for Real-time Social Media Brand Monitoring<\/a><\/p>\n

2. Your content is boring<\/strong><\/h3>\n

Let’s be honest, as a brand, you are at a disadvantage when competing for consumer mindshare in their social media stream. Friends and family take preference. When asked why consumers unfollow brands, the number one reason according to BuzzStream<\/a> is the content is repetitive and boring<\/strong>. Don’t give up. It just means you have to be more creative with your content.<\/p>\n

How do you overcome boring content?<\/strong> Variety is essential. Consumers want to see images<\/a>, video, customer reviews<\/a> and more.<\/p>\n

Looking for some fresh content ideas? Below are three links to articles on creating compelling content when pressed for time:<\/p>\n