{"id":9175,"date":"2015-05-19T06:58:00","date_gmt":"2015-05-19T13:58:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9175&#038;preview_id=9175"},"modified":"2026-04-07T12:51:05","modified_gmt":"2026-04-07T19:51:05","slug":"quora-marketing-strategy","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/quora-marketing-strategy\/","title":{"rendered":"Is Quora Part of Your Social Media Strategy? 3-Step Process to Easily Grow Quora Referrals by 3x"},"content":{"rendered":"<p>In previous posts, we&#8217;ve discussed the importance of reviewing website analytics to <a title=\"How to Weed through Google Analytics Data to Identify Your Top Producing Social Network\" href=\"https:\/\/dlvrit.com\/blog\/2015\/04\/google-referral-data\/\">discover sources of growing referral traffic<\/a>. Following our advice, we noticed referral traffic from Quora was starting to increase.\u00a0Quora is a question-and-answer site\u00a0where questions are asked, answered, edited and organized by its community of users.<\/p>\n<p>The discovery of a previously untapped traffic source\u00a0engaged us to come up with a strategy to see how we could significantly increase traffic.\u00a0We&#8217;ve documented the steps below.<\/p>\n<p>But first, the results:<\/p>\n<p><strong>Our referral traffic from Quora grew an impressive\u00a03x between February and April!<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Quora_Awesome\"><\/span><strong>Why is Quora Awesome?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, you have to decide if Quora is the right place for you to spend your\u00a0time. <a title=\"Quora demographics\" href=\"http:\/\/www.emarketer.com\/Article.aspx?R=1008577\">Are your customers there<\/a>? Quora contains\u00a0questions and answers for over 500,000 subjects and popular categories including technology, economics, and personal health. You should be\u00a0able to find a niche to participate in.<\/p>\n<p><a title=\"Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right\" href=\"http:\/\/blog.crazyegg.com\/2013\/10\/05\/quora-social-strategy\/\">Joanne Xu from Crazy Egg<\/a>\u00a0explains why social media marketers should get involved:<\/p>\n<ul>\n<li>Great way to see <strong>what issues are puzzling your current and potential user base<\/strong>. Use this information to determine the direction of future content.<\/li>\n<li>By answering questions related to your industry, you can <strong>demonstrate your expertise<\/strong> in the space and improve your company\u2019s brand image.<\/li>\n<li>You can influence people to start thinking about the problem in a new way\u2014one that considers your product niche.<\/li>\n<li>As long as you\u2019ve clearly stated who you work for, you can also explain how your product can help solve someone\u2019s problem.<\/li>\n<\/ul>\n<p>Quantcast estimates nearly 800,000 people access Quora each month. Their traffic has been steadily growing.<\/p>\n<p><a href=\"https:\/\/www.quantcast.com\/quora.com\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10060\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-traffic-stats.jpg\" alt=\"Quora-traffic-stats\" width=\"741\" height=\"519\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-traffic-stats.jpg 741w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-traffic-stats-300x210.jpg 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/a><\/p>\n<p>Mastering Quora isn&#8217;t complex, but it does take the time to build momentum.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_1_Follow_topics_and_build_your_profiles\"><\/span><strong>Step #1: Follow topics and build your profile(s)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Try a few approaches. <a title=\"How can I discover new topics on Quora?\" href=\"http:\/\/www.quora.com\/How-can-I-discover-new-topics-on-Quora\">Follow narrow and broad topics and fine tune over time<\/a>. You will get notified when there is a new question on the topics you choose.<\/p>\n<p><strong>Build out your profiles. <\/strong>With each topic you follow, you can create a <a title=\"Bill Flitter profile on Quora\" href=\"https:\/\/www.quora.com\/Bill-Flitter\/about\">unique profile<\/a> that highlights your expertise on that topic. Having multiple profiles is a great feature that compliments a diverse background and further adds creditability to your answers.<\/p>\n<p><strong>Configure your profiles at:\u00a0<\/strong><\/p>\n<p><strong>https:\/\/www.quora.com\/<span style=\"color: #0000ff;\">INSERT-YOUR-USERNAME<\/span>\/about<\/strong><\/p>\n<h3><strong>For example:<\/strong><\/h3>\n<p>Using myself as an example below, you can see I have seven\u00a0different profiles &#8211; one for each topic I follow.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_2_Create_a_Quora_blogs\"><\/span><a href=\"http:\/\/www.quora.com\/Bill-Flitter\/about\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10065\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bill-Flitter-Profile-Quora.jpg\" alt=\"Bill-Flitter-Profile-Quora\" width=\"688\" height=\"767\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bill-Flitter-Profile-Quora.jpg 688w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Bill-Flitter-Profile-Quora-269x300.jpg 269w\" sizes=\"(max-width: 688px) 100vw, 688px\" \/><\/a><strong>Step #2:\u00a0Create a Quora blog(s)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u00a0decided to\u00a0create a Quora <a title=\"Social Media Minute by dlvr.it - Quora blog\" href=\"http:\/\/socialmediaminute.quora.com\/\">blog<\/a> with the idea of exposing our existing content to a new audience.<\/p>\n<p style=\"text-align: left;\">For instructions, Quora <a title=\"How to start a blog on Quora\" href=\"http:\/\/www.quora.com\/How-do-I-start-a-blog-on-Quora\">provides the answer<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Step_3_Engage\"><\/span><strong>Step #3: Engage\u00a0\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On a daily basis, we performed the following tasks:<\/p>\n<h4><strong>Task #1: Answered questions<\/strong><\/h4>\n<ul>\n<li><strong>Strategy:<\/strong>\u00a0We pinpointed 2-3 targeted questions to answer that would drive traffic back to our blog. Although our answers were precise, we included a link back to our blog for more information on the subject.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">See example below:<\/p>\n<p><a href=\"http:\/\/www.quora.com\/What-is-dark-social-1\/answer\/Bill-Flitter\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10062\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-Strategy-Although-our-answers-were-precise-we-included-a-link-back-to-our-blog-for-more-information-on-the-subject.jpg\" alt=\"Each Quora answer included a link back to our blog\" width=\"550\" height=\"658\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-Strategy-Although-our-answers-were-precise-we-included-a-link-back-to-our-blog-for-more-information-on-the-subject.jpg 550w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-Strategy-Although-our-answers-were-precise-we-included-a-link-back-to-our-blog-for-more-information-on-the-subject-251x300.jpg 251w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<ul>\n<li><strong>How did we choose which questions to answer? We asked ourselves the following:<\/strong>\n<ul>\n<li>Do we have domain expertise in the area discussed?<\/li>\n<li>Do we have data to back up our answer? How about a blog post as a reference?<\/li>\n<li>Are we one of the first to answer the question? We wanted to be one of the first to answer. We noticed this increased the <a title=\"What meanings do the Quora upvotes and downvotes have?\" href=\"http:\/\/www.quora.com\/What-is-the-difference-between-sending-Thanks-and-agreeing-with-upvoting-an-answer-on-Quora\">upvotes<\/a> on our answers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Time spent:<\/strong> 15 minutes, Monday &#8211; Friday<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">When I responded to questions in each category, Quora had already populated the correct profile in my response &#8211; again highlighting my expertise in that subject area. Most social networks only allow for one generic profile. Having more than one profile is a unique advantage. I can showcase my many talents that expand beyond just my professional activities at dlvr.it.<\/p>\n<h4><strong>Task #2:\u00a0Republished blog posts<\/strong><\/h4>\n<ul>\n<li><strong>Strategy: <\/strong>When we added a blog post on the dlvr.it blog, we turned the post\u00a0into a question to repost on Quora. Each Quora blog post included a summary of the main points and link back to the dlvr.it blog for more information.<\/li>\n<\/ul>\n<ul>\n<li><strong>Time Spent: <\/strong>5 minutes<\/li>\n<\/ul>\n<h4 style=\"line-height: 1.5;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10064\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Example-Post-on-Quora-Blog.jpg\" alt=\"Repost your blog post to a Quora blog\" width=\"699\" height=\"408\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Example-Post-on-Quora-Blog.jpg 699w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Example-Post-on-Quora-Blog-300x175.jpg 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><strong>Task #3: Shared answers on Twitter and Facebook<\/strong><\/h4>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Strategy:<\/strong> Build awareness to your\u00a0answers with your existing social media audience. We used smart automation to build awareness of our solutions. When I responded to a question, the answer was automatically shared with our social media audience using Quora-to-RSS.<\/li>\n<\/ul>\n<ul style=\"line-height: 1.5;\">\n<li><strong>Time Spent:<\/strong> One-time set-up in <a title=\"How to Create RSS Feeds for Quora: A Social Media Growth Idea\" href=\"https:\/\/dlvrit.com\/blog\/2015\/05\/quora-to-rss\/\">dlvr.it using RSS<\/a> from Quora.<br \/>\n<a href=\"https:\/\/twitter.com\/dlvrit\/status\/588479505208971264\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10068\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-answer-tweeted.jpg\" alt=\"Quora RSS Feed to Social\" width=\"641\" height=\"380\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-answer-tweeted.jpg 641w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/Quora-answer-tweeted-300x178.jpg 300w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/><\/a><\/li>\n<\/ul>\n<p>We found that starting with &#8220;<strong>My @Quora answer to&#8230;<\/strong>&#8221; was the best format when sharing on social media.<\/p>\n<p>___<\/p>\n<p><strong>What&#8217;s your experience with Quora? Do you have techniques that you found helpful? Feel free to share in the comments.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In previous posts, we&#8217;ve discussed the importance of reviewing website analytics to discover sources of growing referral traffic. Following our advice, we noticed&#8230;<\/p>\n","protected":false},"author":4,"featured_media":14119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118,851,868],"tags":[],"class_list":["post-9175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-social-media-minute","category-toolbox-tuesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Quora Part of Your Social Media Strategy? 3-Step Process to Easily Grow Quora Referrals by 3x<\/title>\n<meta name=\"description\" content=\"Walk through the steps we used to 3x our referral traffic on Quora. 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