{"id":9257,"date":"2015-05-04T07:30:00","date_gmt":"2015-05-04T14:30:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9257&preview_id=9257"},"modified":"2026-03-31T11:26:59","modified_gmt":"2026-03-31T18:26:59","slug":"tweet-longer","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/tweet-longer\/","title":{"rendered":"Tweet Longer – How to Get More Than 140 Characters in a Tweet"},"content":{"rendered":"

BuzzFeed popularized a new style of social media update called the Screenshort<\/a>. Screenshorts are pictures of text shared on social media that allow you to tweet longer tweets<\/strong>. Online media companies from the Wall Street Journal<\/em> to the New York Times<\/em> have leaped on the bandwagon, and all have built formal internal Screenshort tools.<\/p>\n

But, are they a useful tool for your small business social media marketing<\/a> plan? We set out to discover if Screenshorts are an effective way to increase engagement on social media.<\/p>\n

\"Tweet<\/p>\n

<\/span>Tweet Longer with\u00a0Screenshorts<\/span><\/h2>\n

The Screenshort is a chunk of text shared as an image embedded within an update on Twitter, Facebook, Instagram or Pinterest.<\/p>\n

They\u2019re miniature article teasers, personalized organic-feeling recommendations in the form of screenshot text. They say, \u2018Hey, we respect your time and intelligence and here\u2019s this thing we would love for you to read \u2014 totally your call but here\u2019s all the information.\u2019<\/p><\/blockquote>\n

Here is an example of a Screenshort from the New York Time’s Business Twitter account.<\/p>\n

\"The<\/p>\n

<\/span>What are the Benefits of Screenshorts?<\/span><\/h2>\n

Why would you want to Tweet longer?\u00a0Screenshorts are an effective way to highlight a passage of text and inform the reader of the one thing you want them to read.\u00a0<\/strong><\/p>\n

Other benefits:<\/p>\n