{"id":9396,"date":"2015-04-22T00:00:00","date_gmt":"2015-04-22T07:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9396&#038;preview_id=9396"},"modified":"2026-04-07T11:29:13","modified_gmt":"2026-04-07T18:29:13","slug":"good-reasons-to-outsource-content-creation","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/good-reasons-to-outsource-content-creation\/","title":{"rendered":"Pros and Cons of Outsourcing Content Creation. How to Get the Most Out of Your Investment."},"content":{"rendered":"<p style=\"text-align: left;\">To be honest, <strong><a title=\"The 5, 30, &amp; 60 Minute Social Media Marketing Plans for Time Strapped Business Owners\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/social-media-marketing-daily-to-dos\/\">social media marketing<\/a> takes time and is hard work<\/strong>. It can be especially onerous if you&#8217;re a one-man shop or a small business. More than likely, creating content for social media\u00a0is the last thing on your to-do list and probably tops in your internal &#8220;most-dreaded&#8221; category.\u00a0Have you ever wished for four extra hours of\u00a0uninterrupted time when you can just read, write and edit? Better yet, how about having\u00a0a ghostwriter miraculously fill up your queue\u00a0with unique content your readers will love. I vote for the latter!<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ghost-writer.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9634 size-full\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ghost-writer.jpg\" alt=\"Tales from the ghost writer in social media\" width=\"497\" height=\"406\" srcset=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ghost-writer.jpg 497w, https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/ghost-writer-300x245.jpg 300w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">If you\u2019re debating between outsourcing content creation and getting it all done in-house, here&#8217;s a checklist of the\u00a0pros and cons to make the best decision for your time and investment.<\/p>\n<h3 style=\"text-align: left;\"><strong>The Pros of Outsourcing\u00a0Social Media Content Creation<\/strong><\/h3>\n<h4 style=\"text-align: left;\"><strong>1. Save time with fast turnaround<\/strong><\/h4>\n<p>Outsourcing saves you time. You can have\u00a0high-quality work delivered in a relatively short amount of time, depending on the scope of the project. For example, short content pieces like blog posts and articles can often take\u00a0<strong>five business days\u00a0or less<\/strong>. You get the content you need when you need it, saving time and keeping up with your <a title=\"5 Best Practices for Sharing Content on a Schedule\" href=\"https:\/\/dlvrit.com\/blog\/2013\/11\/5-best-practices-for-sharing-content-on-a-schedule\/\">content marketing calendar<\/a>.<\/p>\n<p><strong>For example:<\/strong> <a href=\"https:\/\/scripted.com\/\">Scripted<\/a> offers to create blog posts that engage your audience and drive qualified traffic. All blog content includes:<\/p>\n<p>\u2013 Free topic pitching<\/p>\n<p>\u2013 Editing by Scripted Editors<\/p>\n<p>\u2013 Plagiarism detection<\/p>\n<p>\u2013 Round of revisions<\/p>\n<p>\u2013 100% transfer of ownership<\/p>\n<p>\u2013 5-business day turnaround<\/p>\n<h4><strong>2. Take advantage of others\u2019 expertise<\/strong><\/h4>\n<p>Outsourcing allows you to use the knowledge and abilities of others that you and your team don\u2019t have. Using others\u2019 expertise can take many forms, such as writing skills or knowledge of a particular medium or subject.<\/p>\n<p><strong>For example: <\/strong>We reached out to SEO expert Art Enke,\u00a0Director of SEO Services at Phoenix-based <a href=\"http:\/\/www.verticalmeasures.com\/?utm_source=dlvr.it_blog&amp;utm_medium=http%3A%2F%2Fblog.dlvr.it&amp;utm_campaign=DLVR.IT_BLOG\">Vertical Measures<\/a>\u00a0to be a guest author.\u00a0He authored two popular\u00a0posts for us on SEO:<\/p>\n<ul>\n<li><a title=\"How to Conduct a Basic (But Effective) SEO Audit in Under 30 Minutes\" href=\"https:\/\/dlvrit.com\/blog\/2014\/04\/how-to-conduct-a-basic-but-effective-seo-audit-in-under-30-minutes\/\">How to Conduct a Basic (But Effective) SEO Audit in Under 30 Minutes<\/a><\/li>\n<li><a title=\"SEO &amp; E-Commerce: 5 Ways to Ensure Your Products are Visible in Organic Search\" href=\"https:\/\/dlvrit.com\/blog\/2014\/06\/seo-e-commerce-5-ways-to-ensure-your-products-are-visible-in-organic-search\/\">SEO &amp; E-Commerce: 5 Ways to Ensure Your Products are Visible in Organic Search<\/a><\/li>\n<\/ul>\n<h4><strong>3. Maintain your enthusiasm and reduce burnout<\/strong><\/h4>\n<p><a href=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/twitter-burnout.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9639\" src=\"https:\/\/dlvrit.com\/blog\/wp-content\/uploads\/twitter-burnout.jpg\" alt=\"Avoid social media burnout.\" width=\"500\" height=\"342\" \/><\/a><\/p>\n<p>Outsourcing unique content creation helps you stay excited about your business and products. Think about what&#8217;s the biggest drain on your enthusiasm.\u00a0My guess\u00a0is,\u00a0it&#8217;s one of these following\u00a0four, time sucks and energy drains:<\/p>\n<ul>\n<li>Researching and writing content<\/li>\n<li>Determining the best types of content to use<\/li>\n<li>Deciding when and how to employ content marketing<\/li>\n<li>All the other tasks for social media\u00a0<a title=\"Create the Perfect LinkedIn, Blog, YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, Vine, Tumblr Posts [Infographic]\" href=\"https:\/\/dlvrit.com\/blog\/2015\/02\/create-perfect-social-media-posts\/\">post perfection<\/a> that quickly drain your enthusiasm<\/li>\n<\/ul>\n<p>It\u2019s hard to write the passionate content your customers want when you feel burnt out.<\/p>\n<h4><strong>4.\u00a0Save money\u00a0by saving time\u00a0<\/strong><\/h4>\n<p>By outsourcing your blog posts, and other content projects, you can put your time toward other important projects and business objectives. You get the benefit\u00a0of publishing great unique content while putting your time to better use.<\/p>\n<blockquote><p>Utilizing a blog writing service to create unique, expert content for your business blog <em>saves you a lot of time<\/em>, so you can do what you do best.<\/p><\/blockquote>\n<h4><strong>5.\u00a0Effective blog content gets the results you need<\/strong><\/h4>\n<p>Many of the experts creating blog articles are also great writers, so they know how to use language and formatting to get you the results you want most. With the compelling content they create for your blog, you can\u00a0get more:<\/p>\n<ul>\n<li dir=\"ltr\">Natural traffic<\/li>\n<li dir=\"ltr\">Qualified traffic<\/li>\n<li dir=\"ltr\">Subscribers<\/li>\n<li dir=\"ltr\">Leads<\/li>\n<li dir=\"ltr\">Sales<\/li>\n<\/ul>\n<p>What&#8217;s not to love about the increase in any of these numbers?<\/p>\n<h3><strong>So, What&#8217;s the Downside of Outsourcing Social Media Content Creation\u00a0<\/strong><\/h3>\n<p>From KISSmetrics on <a href=\"https:\/\/blog.kissmetrics.com\/outsource-blog\/\">Should, You Hire a Ghost Blogger?<\/a><\/p>\n<p><strong>Bad (really a good) reason #1:<\/strong> No, it\u2019s not a sordid, dirty word. Ghostwriting means someone writes on your behalf, and you present the work as your own.\u00a0The President does it with his speeches. Nothing wrong with that.<\/p>\n<p><strong>Bad (really a good) reason #2:<\/strong> But it\u2019s controversial, especially when it comes to blogging. Some feel it\u2019s dishonest. Others feel that there\u2019s nothing wrong with hiring someone to help write and share your knowledge with your audience. No rule says you <i>must\u00a0<\/i>slave over writing posts if you absolutely can\u2019t stand it, don\u2019t have the time, or just don\u2019t want to.<\/p>\n<p><strong>Bad (really a good) reason #3:<\/strong> Smart entrepreneurs don\u2019t do that. Why should you?<\/p>\n<p><strong>Bad (really a good) reason #4:<\/strong> Here\u2019s another argument. If your writing skills aren\u2019t up to snuff, and you might be potentially damaging your credibility and sales, and if hiring staff bloggers or guest posters dilutes your brand and <i>als<\/i>o damages your credibility\u2026 why wouldn\u2019t you hire a ghost blogger?<\/p>\n<p><strong>Bad (really a good) reason #5:<\/strong> People with average writing skills often hire ghost bloggers who turn their notes, audio files, thoughts and outlines into great posts. The same knowledge is presented, but with an author, capable of presenting it in the most understandable way, writing. And very often, it\u2019s the knowledge that your readers care about, not who puts it into words.<\/p>\n<p>So ghost blogging may be an option for you, especially if you don\u2019t like to<\/p>\n<ol>\n<li>Spend time writing<\/li>\n<li>Can\u2019t write well<\/li>\n<li>Aren\u2019t seeing the results you want<\/li>\n<li>Want time to develop other areas of your business<\/li>\n<\/ol>\n<p>There\u2019s nothing wrong with it, no more than there is in hiring a chef for your restaurant.<\/p>\n<p>No matter what you decide about outsourcing your blogging, you\u2019re never stuck and committed forever. A blog is just a marketing tool that you can play with and test, adapt to your needs and measure for effectiveness, just like any other form of marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To be honest, social media marketing takes time and is hard work. It can be especially onerous if you&#8217;re a one-man shop or&#8230;<\/p>\n","protected":false},"author":6,"featured_media":9652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[851,869],"tags":[],"class_list":["post-9396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-minute","category-workload-wednesday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pros and Cons of Outsourcing Content Creation. How to Get the Most Out of Your Investment. -<\/title>\n<meta name=\"description\" content=\"To be honest, social media marketing takes time and is hard work. It can be especially onerous if you&#039;re a one-man shop or a small business. 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