{"id":9397,"date":"2015-04-20T07:00:00","date_gmt":"2015-04-20T14:00:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9397&preview_id=9397"},"modified":"2026-04-14T11:03:52","modified_gmt":"2026-04-14T18:03:52","slug":"how-to-compete-against-kittens-for-customer-attention","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/how-to-compete-against-kittens-for-customer-attention\/","title":{"rendered":"How to Compete Against Kittens for Customer Affection: Easy 3-Step Content Strategy"},"content":{"rendered":"

It seems today if you want to get attraction in social media you have to share photos of kittens doing cute things. Even Hillary Clinton realizes that if she wants to become our next president, campaigning with kittens is a must<\/a> (obviously a satire but the kittens are so cute!). Our social media streams are filled with these cuddly little creatures. They get millions of shares, retweets, and likes.<\/p>\n

How do you compete against furry felines for your follower’s affection?<\/strong><\/p>\n

One strategy is to join them if you can’t beat them. We experimented with ‘cat marketing’ in a post on\u00a07 Ways to FedEx a Cat.<\/a> It was a fun post that got some attraction. Not every business is suited to share the latest cat meme. But if you can sprinkle in a few funny cat pictures<\/a> now and then in your social media posts, go for it.<\/p>\n

The content you share across social media has to match your brand’s personality. If cat memes don’t, what\u00a0else can you do? Focus on creating and sharing quality content.<\/strong><\/p>\n

<\/span>Step 1. Know your end goal<\/span><\/h2>\n

Start with the end in mind. What do you want your social media content to do?<\/p>\n