{"id":9536,"date":"2015-07-01T10:08:53","date_gmt":"2015-07-01T17:08:53","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9536&#038;preview_id=9536"},"modified":"2026-04-07T14:41:19","modified_gmt":"2026-04-07T21:41:19","slug":"social-media-auto-posting","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-auto-posting\/","title":{"rendered":"How to be Smart with Social Media Auto Posting &#8211; Best Practices"},"content":{"rendered":"<p>What exactly is\u00a0social media auto posting\u00a0and when is\/(is not) a good time to use it?<\/p>\n<p>In its simplest form, social media auto posting happens with the help of an app or software (like <a href=\"http:\/\/dlvr.it\">dlvr.it<\/a>) that allows you to:<\/p>\n<ul>\n<li>Automate repetitive tasks<\/li>\n<li>Reduce human error<\/li>\n<li>Manage complexity<\/li>\n<li>Measure and optimize your efforts<\/li>\n<\/ul>\n<p>There is smart social media auto posting, and there are times when it should be avoided &#8211; at all costs!<\/p>\n<h4><strong>\u2713What makes it <em>smart\u00a0<\/em>is when and how you use it.<\/strong><\/h4>\n<p>For small business owners, <strong>social media auto posting\u00a0can be a\u00a0lifesaver<\/strong> when it comes to balancing the\u00a0time needed\u00a0to manage and grow your\u00a0business.<\/p>\n<p>Social media auto posting has been frowned upon when it comes to sharing on social media. Similarly, if you send an email newsletter, you are using smart automation. It&#8217;s not scalable to manually send the same content to\u00a0your subscribers or\u00a0customers one personal email at a time.<\/p>\n<p>Applying the same logic, read more on how smart automation can help scale social media:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_is_it_OK_to_Use_Social_Media_Auto_Posting\"><\/span>When is it OK\u00a0to Use Social Media Auto Posting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4>1. When you are on vacation<\/h4>\n<p>Yes, it&#8217;s OK to schedule your posts in advance!<\/p>\n<p>Read:\u00a0<a title=\"5 Tips to Get Your Blog into Bikini Shape Just in Time for Summer Vacation\" href=\"https:\/\/dlvrit.com\/blog\/2015\/06\/working-from-the-beach\/\">5 Tips to Get Your Blog into Bikini Shape Just in Time for Summer Vacation<\/a><\/p>\n<h4>2. To fill in the gaps in your content calendar<\/h4>\n<p>It&#8217;s OK to queue up content to keep your social media channels active! Fill in the gaps by:<\/p>\n<ul>\n<li><a title=\"How to Find Content For Social Media That Will Energize Fans\" href=\"https:\/\/dlvrit.com\/blog\/2016\/02\/find-content-for-social-media\/\">Curating new content<\/a><\/li>\n<li>Repurposing popular content<\/li>\n<li><a title=\"One Thing You Should do Right Now to Create Steady Social Media and Blog Traffic\" href=\"https:\/\/dlvrit.com\/blog\/2014\/09\/increase-blog-traffic\/\">Replaying evergreen content<\/a><\/li>\n<\/ul>\n<h4>3. To automatically share your email newsletter to your social channels<\/h4>\n<p>Regardless if you use <a title=\"Create and Automate a Smarter RSS-to-Email Newsletter with dlvr.it and MailChimp\" href=\"https:\/\/dlvrit.com\/blog\/2013\/10\/create-and-automate-a-smarter-rss-to-email-newsletter-with-dlvr-it-and-mailchimp\/\">MailChimp<\/a>, Constant Contact or Vertical Response to power your newsletter, it&#8217;s OK to automate sending your newsletter to your social channels. This smart automation is a huge time saver!<\/p>\n<p>Read:\u00a0<a title=\"Brilliantly Easy Hack to Automatically Share Your Email Newsletter to Twitter, Facebook and More\" href=\"https:\/\/dlvrit.com\/blog\/2015\/04\/newsletter-to-social\/\">Brilliantly Easy Hack to Automatically Share Your Email Newsletter to Twitter, Facebook, and More<\/a><\/p>\n<h4>4. To find best times to post<\/h4>\n<p>It&#8217;s OK to use your analytics to find the <a title=\"The Unscientific Guide to Determine Best Times to Post on Facebook, Twitter, Pinterest and More\" href=\"https:\/\/dlvrit.com\/blog\/2015\/09\/best-times-to-post-on-social-media\/\">optimal times to auto post to your social networks<\/a>. We use Google Analytics but most of the social sites including Facebook, Twitter and Pinterest have their own version of analytics and auto-posting features.<\/p>\n<h4>5. When you\u00a0want to share\u00a0beautiful, visually rich posts with your friends and followers<\/h4>\n<p>Yes, this\u00a0is a subtle plug for dlvr.it&#8217;s automated photo posting feature, but it is OK to use one of our most popular tools!<\/p>\n<p>Read:\u00a0<a title=\"Automatically Post Photos from Instagram, Pinterest, RSS and more\" href=\"https:\/\/dlvrit.com\/blog\/2014\/07\/automatically-post-photos-from-instagram-pinterest-rss-and-more\/\">Automatically Post Photos from Instagram, Pinterest, RSS and more<\/a><\/p>\n<p>While dlvr.it is on the tip of our tongues, you can also use dlvr.it&#8217;s suite of tools to\u00a0smartly schedule your posts\u00a0and add personal touches to your scheduled messages.<\/p>\n<p>Read more on:<\/p>\n<ul>\n<li><a title=\"How do I create a Q?\" href=\"https:\/\/dlvrit.com\/blog\/2013\/12\/introducing-q-a-smart-new-scheduling-tool-to-keep-fans-and-followers-active\/\">How to create\u00a0a Q to auto-schedule your social posts<\/a><\/li>\n<li><a title=\"How to Auto Enable Google Analytics UTM Tracking Code for Social Media\" href=\"https:\/\/dlvrit.com\/blog\/2014\/09\/auto-enable-google-analytics-utm-tracking-codes-to-social-media-posts\/\">How to Auto Enable Google Analytics UTM Tracking Code for Social Media<\/a>.<\/li>\n<\/ul>\n<p>Both are OK to use!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_it_is_not_OK_to_Use_Social_Media_Auto_Posting\"><\/span>When it is <em>not<\/em> OK\u00a0to Use Social Media Auto Posting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4>#1 No-No<\/h4>\n<p><strong>Automating direct messaging (DMs) to your social networks: <\/strong>Spammy is the first word one thinks of when receiving an auto DM. Have a real conversation!<\/p>\n<blockquote><p>It doesn\u2019t matter how much you try to cover up the fact that your message was automated, it will be blatantly obvious. In general, trying to pitch your product or service via direct messaging is a bad practice.<\/p><\/blockquote>\n<p>From Twitter:\u00a0<em>&#8220;Generally most automation is detrimental to the user experience and frequently results in blocks and suspensions.&#8221;<\/em><\/p>\n<p>Twitter considers the following SPAM:<\/p>\n<ol>\n<li>Auto Tweet to trending topics<\/li>\n<li>Automated replies and mentions (Unless users have a clear and easy way to opt-out of receiving automated reply messages and mentions from your application.)<\/li>\n<li>Auto Retweet<\/li>\n<li>Auto follow and unfollow<\/li>\n<li>Auto favorite<\/li>\n<\/ol>\n<h4>#2 No-No<\/h4>\n<p><strong>Never automate activities like these:<\/strong><\/p>\n<ul>\n<li>Replies to comments posted on your page<\/li>\n<li>Answers to questions posted on your page<\/li>\n<li>Replies to messages posted on your page<\/li>\n<li>Your comments on other pages<\/li>\n<\/ul>\n<p>Managing and reacting to your social media accounts in real time is just as important as automating your posts.<\/p>\n<p><strong>Key takeaway: Do NOT automate customer interactions!<\/strong><\/p>\n<p>___<\/p>\n<p><strong>Have you used social media auto posting? We&#8217;d love your feedback and advice on automation best practices. Please share in the comments.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What exactly is\u00a0social media auto posting\u00a0and when is\/(is not) a good time to use it? In its simplest form, social media auto posting&#8230;<\/p>\n","protected":false},"author":6,"featured_media":17169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[474,256],"tags":[],"class_list":["post-9536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","category-social-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to be Smart with Social Media Auto Posting - Best Practices<\/title>\n<meta name=\"description\" content=\"Social media auto posting is a lifesaver when reaching new fans and followers on social networks. 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