{"id":9708,"date":"2015-05-18T07:03:00","date_gmt":"2015-05-18T14:03:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9708&preview_id=9708"},"modified":"2026-03-31T12:14:25","modified_gmt":"2026-03-31T19:14:25","slug":"content-curation","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/content-curation\/","title":{"rendered":"5 Powerful Benefits of Content Curation (and why it’s important)"},"content":{"rendered":"

NPR’s tweet,\u00a0Pressed For Time? Try Hiring A Body Double<\/a> recently caught my eye. Imagine the possibilities? Being in two places at one time – attending\u00a0a board meeting while\u00a0proudly watching\u00a0your kid’s piano recital. Home writing a term paper while sitting in an economics lecture. Serving your customers while researching best fair trade practices. The imaginary list of benefits goes on and on. Have you heard about content curation<\/strong>? Read more.<\/p>\n

\"Pressed<\/a><\/p>\n

What if the benefits could be real?<\/p>\n

<\/span>Content Curation: Real Benefits<\/span><\/h2>\n

Silence on social media is one of the reasons fans unfollow your social streams. An essential element to a successful social media presence is a consistent flow of content<\/a> to remind your fans that you are still relevant. Content curation becomes your body double. The key is to find\u00a0reliable sources of industry-specific content that your audience will enjoy,\u00a0that you don\u2019t have to create<\/strong>.<\/p>\n

According to content marketing expert, Mark Schaefer, the amount of available web-based content doubles every nine months. Why not help users shift through this ocean of information by being a go-to resource for the best sources?<\/p><\/blockquote>\n

Instead of worrying how you\u2019re going to compete with all this content, it\u2019s time to embrace it.<\/p>\n

Here are five\u00a0benefits that just might encourage you to get started by\u00a0Emily Bailey<\/a>:<\/p>\n

1.\u00a0Establishes credibility and trust<\/strong><\/h3>\n

It\u2019s no secret that consumers rely on recommendations from their peers, but they also crave information from other reliable sources. Providing them with this information improves your brand\u2019s credibility. It gives you the opportunity to back up your claims with outside research that supports them. Over time, you\u2019ll build a stronger relationship with your readers as they learn to trust the knowledge you have to share<\/strong>.<\/p>\n

2.\u00a0Builds brand loyalty<\/strong><\/h3>\n

Content curation shows your audience that you care about the problems they\u2019re facing<\/strong>. You\u2019re taking the time to share information with them that doesn\u2019t just toot your own horn. Consumers feel loyal to brands that have their best interest at heart.<\/p>\n

A Real Example: <\/strong>On May 12, we\u00a0shared an article posted by Ragan.com titled,\u00a0The right way to respond to negative online reviews<\/a>. The article was spot on for our audience of small business owners who may face the same Yelp review issue.<\/p>\n

\"Tweet<\/a><\/p>\n

As a result, engagement on the tweet and click through to the article was 2x times greater than the\u00a0typical engagement rate on our own posts!<\/strong><\/p>\n

3.\u00a0Improves brand voice<\/strong><\/h3>\n

A brand with a personality is much more likable than a brand that isn\u2019t much more than a logo. As you curate content, it\u2019s important to remember your own commentary, whether you share through your blog, social media or email newsletters. Your audience will begin to understand where your brand stands when it comes to industry tactics or best practices.<\/p>\n

4.\u00a0Inspires and delights<\/strong><\/h3>\n

You don\u2019t have to be all business all the time. It\u2019s okay for a brand to share content solely for the purpose of entertaining its community. As long as you truly understand your audience, you\u2019ll be able to delight them with content that still makes sense for your brand.<\/p>\n

5.\u00a0Increases brand awareness<\/strong><\/h3>\n

As you curate content from other brands and bloggers, it won\u2019t take long for them to notice that you\u2019re sharing. Often, they\u2019ll repay the favor by thanking you in front of their audience or sharing your content as well.<\/strong> However, it\u2019s important to keep your content recommendations genuine. Don\u2019t let ego stroking be your sole motivation or you\u2019ll quickly lose the benefits of content curation. Content curation has been around for a long time, yet many brands have not taken the time to supplement their content strategies with this effective tactic.<\/p>\n

A Real Example:<\/strong> Here’s an example of prominent social media thought leader and blogger\u00a0Mari Smith, mentioning one of our posts in her\u00a0Top Social Media Picks \u2013 May 15, 2015 Issue #149<\/a>. We’ve been following Mari for years and have shared many of her useful social media tips and tactics.<\/p>\n

\"Mari<\/a><\/p>\n

As a result of Mari’s post, our web traffic soared\u00a0over the weekend\u00a0and our newsletter signups tripled in one day<\/strong>.<\/p>\n

<\/span>Content Curation: Basic Tips<\/span><\/h2>\n

Over the next few weeks, we’ll be following up with more blog posts on content creation best practices, tips, and tools.<\/p>\n

For example, in the infographic below, Curata outlines 6 best practices you should follow when curating content<\/a>. You will find easy but essential tips in case you decide to use content curation as your body double.<\/p>\n

\"6<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

NPR’s tweet,\u00a0Pressed For Time? Try Hiring A Body Double recently caught my eye. Imagine the possibilities? Being in two places at one time…<\/p>\n","protected":false},"author":6,"featured_media":14516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,118,852,851],"tags":[],"class_list":["post-9708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-curation","category-content-marketing","category-marketing-monday","category-social-media-minute"],"yoast_head":"\n5 Powerful Benefits of Content Curation (and why it's important)<\/title>\n<meta name=\"description\" content=\"Silence on social media is one of the reasons fans unfollow your social streams. 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