{"id":9881,"date":"2015-05-20T07:22:00","date_gmt":"2015-05-20T14:22:00","guid":{"rendered":"https:\/\/dlvrit.com\/blog?p=9881&preview_id=9881"},"modified":"2026-04-14T12:44:53","modified_gmt":"2026-04-14T19:44:53","slug":"social-media-priorities-for-one-person-team","status":"publish","type":"post","link":"https:\/\/dlvrit.com\/blog\/social-media-priorities-for-one-person-team\/","title":{"rendered":"3 Laser-Focused Priorities for a One-Person Social Media Team"},"content":{"rendered":"

Establishing a comprehensive marketing plan for\u00a0your small business\u00a0is hard work. Given time and money limitations, it is impossible to follow the avalanche of marketing advice you come across. With all, you have to do to achieve your marketing goals, can you carve out enough time to read and implement a social media\u00a0marketing plan<\/a>? If your answer is “no” or “only if…”, you need to focus on how\u00a0you can get\u00a0the most bang for your buck from those social media marketing activities you can muster the time and resources to execute.<\/p>\n

The first step is to\u00a0recognize that not all marketing tactics are equal. <\/strong>Some may take forever to execute, but result in little reward, while others could have a huge payout. To determine which tactics are best for your small business, from HubSpot<\/a>, first figure out your top priorities:<\/p>\n

<\/span>Top 3 Priorities for a One-Person Social Media\u00a0Marketing Team<\/span><\/h2>\n

1. Determine\u00a0your ultimate goal and how to measure it<\/strong><\/h3>\n

Before you start posting to a blog, sending e-blasts or scheduling tweets, you\u2019ll find you will be more effective if you\u2019ve properly set goals for your marketing efforts. Think of your marketing like a road trip — you wouldn\u2019t start driving until you knew your destination, and mapped out the most efficient route to get there. Similarly, you should always make sure you know where you wish to end up by implementing your marketing plan and what tactics are useful in reaching your goals.<\/p>\n

Once you set your goals, make sure you have systems in place to monitor your results\u00a0and your ROI.<\/p>\n

I love this graphic from our\u00a0post on\u00a0Tempus Pecunia Est (Time is Money): How to Maximize the ROI of Time Spent on Social Media<\/a>. It’s\u00a0a fun reminder of why you need systems in place to measure your results.<\/p>\n

\"Contrary<\/a><\/p>\n

2. Establish exactly who your audience is<\/strong><\/h3>\n

There is\u00a0only so much time in the day to devote to marketing, you want to make sure that every piece of content you produce, whether a blog post, social media update\u00a0or an\u00a0e-Blast, is on-target and effective. It would be incredibly frustrating and a complete waste to spend time creating content that falls on deaf ears.<\/p>\n

Here are some helpful posts to help determine your audience:<\/p>\n