Make Contests Key to Your Social Media Strategy
Contests as a way to capture audiences and foster engagement with brands predates the internet by decades. The iconic McDonald’s Monopoly game of 1987 cleverly combined the…
Let Us Play: 5 Gamification Tactics To Boost Your Social Media Engagement
People love games and achieving—and people can love your brand when you associate it with play and achievements. Gamification has become a remarkably effective tool for businesses…