Make Contests Key to Your Social Media Strategy
Contests as a way to capture audiences and foster engagement with brands predates the internet by decades. The iconic McDonald’s Monopoly game of 1987 cleverly combined the…
How to Set and Track KPIs for Your Social Media Management Strategy
In social media marketing, you need to measure and evaluate your efforts constantly. Navigating it all can be both exciting and daunting. You can equip yourself with…