Social media is now the norm. Everywhere we turn, a high-ranking businessperson, blog, or magazine is pressuring us to replace traditional, “outdated” marketing methods with cutting-edge social media techniques. And without question, there is a lot to be said for social media’s brief yet transformative history. But if you’re like most marketers, you likely use some combination of search, display, and email marketing. These mediums have fueled your business with sales and leads for years. Is it not a bit hasty to suggest that we all ditch these proven mechanisms in favor of Facebook pages and Twitter feeds?

If you’re like most individuals or businesses, building a social graph for your brand might seem like a very inexact science. The advice commonly offered tends to…

The classic marketing approach has always been a sort of “go for the jugular” strategy in which companies broadcast a sales message in some public forum and…

Doing a bit of catch-up on reading while watching one of my favorite quarterbacks – Brett Favre. I am a Packer fan but since they are out…

The internet is finally coming out of its cocoon and a beautiful butterfly is emerging. No news to you that we are witnessing the birth of social…