How to Post on LinkedIn: A Practical Guide

LinkedIn is the world’s largest professional networking platform—and it’s far more than just a digital résumé. It’s where careers are built, partnerships are forged, and thought leadership takes root.

Whether you’re job hunting, building your brand, or growing your business, understanding how to post on LinkedIn is essential. From text and images to videos and documents, the right content helps you stand out in the feed, connect more authentically with your audience, and spark meaningful engagement.

Let’s break down how to show up, get noticed, and share video content that works—professionally.

📢 Why Sharing on LinkedIn Still Matters

If you think of LinkedIn as just another social media platform, think again. Posting regularly helps you:

✅ Connect with industry professionals and expand your network
✅ Position yourself as a credible voice in your field
✅ Increase your chances of being discovered by recruiters
✅ Stay on top of emerging trends
✅ Strengthen your personal brand
✅ Drive traffic to your website or business
✅ Foster a community of engaged, like-minded peers

✍️ Types of LinkedIn Posts (And When to Use Them)

You don’t have to be a content creator to make great LinkedIn posts. Here’s what you can share—and why it works:

• Text Posts – Quick tips, thoughts, lessons learned
  📝 Best for storytelling or sparking discussion.

• Image Posts – Infographics, event photos, quotes
  📷 Great for visual learners and grabbing attention in the feed.

• Video Posts – Behind-the-scenes, Q&As, explainer clips
  🎥 Showcase your personality or expertise in a dynamic way.

• Articles – Deep dives on a topic you care about
  📰 Establish your authority and showcase your thinking.

• Document Posts – Slide decks, portfolios, checklists
  📄 Offer practical value that viewers can save and revisit.

💡 Pro Tip: Mix up your formats! Variety keeps your audience engaged.

🎬 LinkedIn Short-Form Video: What It Is & How to Post on LinkedIn

If you’ve used Reels or TikToks, you’ll feel right at home. LinkedIn has officially embraced short-form video—with a distinctly professional spin.

📱 What Is It

The new short video feed on LinkedIn allows users to scroll through vertical, full-screen clips from peers, creators, and brands. Think of it as LinkedIn Reels—career-focused, bite-sized content designed to showcase thought leadership.

📍 Where to find it: Tap the video icon at the top of your mobile feed to explore or upload your own.

🎯 What You Can Do:

• Scroll through curated, career-relevant LinkedIn videos

• Post a video on LinkedIn directly from the app (30 seconds to 3 minutes)

• Share quick tips, mini Q&As, interviews, or event recaps

• React, comment, and connect—just like a standard post

🤝 Why It Matters

LinkedIn video isn’t just an algorithm booster—it builds trust and personality. This format helps you:

• Humanize your professional presence

• Share quick, insightful takeaways

• Boost engagement on mobile

• Highlight real stories or behind-the-scenes moments

Still wondering how to post a video on LinkedIn that stands out? It’s not just about uploading—success comes from timing, visuals, and thoughtful storytelling.

🧠 Pro Tip: Hook viewers in the first two seconds with a strong visual, a compelling question, or a bold statement. And always use captions—most viewers scroll with sound off.

✅ Want to Take It Further?

Already sharing videos on other platforms? Good news—you don’t need to start from scratch.

Repurpose those clips. With tools like dlvr. it’s Instagram Reels auto-share and TikTok automation, you can upload your video to LinkedIn without extra steps—keeping your message consistent across platforms.

Looking for full LinkedIn video specs? Here’s the official LinkedIn help guide.

⏰ Best Days & Times to Post on LinkedIn

Timing matters! Here’s when professionals are most likely to see and engage with your content:

📊 Engagement Timing Heatmap

• 🟢 = High engagement

• 🟡 = Moderate engagement

• ⚪️ = Low to moderate

• 🔴 = Avoid

📅 Best Days:

Tuesday, Wednesday, and Thursday

🕘 Best Times:

• Early Morning (7–9 AM): Many users check LinkedIn before starting their workday.

• Lunch (12–2 PM): A popular window for browsing and engaging with content during breaks.

• After Work (5–6 PM): Users often scroll as they wind down from the day.

📉 Avoid weekends and holidays—engagement typically drops during these times.

🧠 Pro Tip: Optimizing when you post is just as important as knowing how to post on LinkedIn effectively.

👥 LinkedIn Profile vs. Company Page vs. Brand Page: What’s the Difference?

• Profile = You. Your personal journey and voice.

• Company Page = Your business. Culture, values, updates.

• Brand Page = Sub-brands or specific initiatives tied to your company.

🧭 Use your personal profile to build credibility and connection. Use a company page to market your business more broadly.

📲 How to Post on LinkedIn (Step-by-Step)

Posting to your LinkedIn personal profile from the mobile app is quick and straightforward. It’s one of the easiest ways to share professional updates, insights, and video content with your network—right from your phone.

📋 How to Post on LinkedIn from Your Personal Profile (Mobile)

Here’s how to post a video on LinkedIn using your personal profile:

1. Open the LinkedIn App
   Launch the LinkedIn app on your mobile device and sign in to your account.

2. Go to Your Home Feed
   Tap the home icon (usually at the bottom of the screen) to access your main feed.

3. Start a New Post
   Tap the “Post” button or plus (+) icon at the top of your feed to begin creating your post.

4. Choose a Post Format
   Select the type of content you want to share—text, image, video, document, article, or poll.

5. Compose Your Post
   Write a short caption, upload your video, and include hashtags or mentions to increase reach. Keep it clear and aligned with your voice.

6. Preview & Edit
   Review your content for typos, clarity, and tone. Make sure your video and text reflect your professional brand.

7. Post to Your Profile
   Once you’re ready, tap “Post” to share it with your network.

🏢 How to Post on LinkedIn from a Company Page (Mobile)

Want to post as your business or organization instead? Here’s how to share a video from your LinkedIn company page using the mobile app:

1. Open the LinkedIn App
   Launch the app and log in to your LinkedIn account.

2. Navigate to Your Company Page
   Tap your profile icon in the top left corner, then choose your company page under “My Pages.”

3. Start a New Post
   On your company page, tap the “Post” button or plus (+) icon at the top of the screen.

4. Select a Post Type
   Choose the format you want to share—video, image, document, poll, article, or text.

5. Craft Your Content
   Write your message, upload the video, and tag relevant individuals or partners. Use language that reflects your brand’s tone and values.

6. Review Before Posting
   Check for typos, double-check visual quality, and make sure your message aligns with your brand.

7. Publish Your Post
   Tap “Post” to publish the video to your followers and the broader LinkedIn audience.

8. Monitor Engagement
   Track comments, reactions, and shares—and don’t forget to engage! Responding boosts visibility and builds community.

📐 LinkedIn Post Specs (Quick Reference)

📌 Pro Tip: Add alt text to your images and documents to boost accessibility and SEO.

💡 Best Practices for Posting on LinkedIn

✔️ Add value: Teach, inspire, or inform
✔️ Use visuals: Images & videos get more engagement
✔️ Stay consistent: Post weekly if you can
✔️ Be human: Share real experiences, not just wins
✔️ Engage: Respond to comments, start conversations

🔁 Cross-Posting Content to LinkedIn: Yes, Please

Already sharing content elsewhere? Knowing how to post on LinkedIn lets you extend your reach to a more professional, career-focused audience.

🔄 Benefits of cross-posting:

• Reach a more professional, career-minded audience

• Extend the life of your content

• Boost your brand credibility across platforms

• Spark new conversations in your niche

📊 Key LinkedIn Metrics You Should Track

Whether you’re a solo professional or running a brand page, here are the numbers that matter:

For Personal Profiles

• Profile Views

• Post Engagement (likes, comments, shares)

• Article Reads

• Search Appearances

• Visitor Demographics

For Company Pages

• Page Visits & Follower Growth

• Content Impressions & Reach

• Post Click-throughs

• Audience Demographics

• Competitor Benchmarks

🧠 Final Thoughts: Why LinkedIn Is Worth Your Time

In a noisy digital world, LinkedIn is where professionals go to listen—and be heard.

Posting here isn’t about going viral. It’s about showing up with insight, sharing your voice, and building real relationships over time. Whether you’re job hunting, growing a business, or simply staying active in your field, LinkedIn is your digital handshake.

🤝 So go ahead—post with purpose, post with personality, and most of all, post consistently.

💡 Want an easier way to keep your LinkedIn feed active—without doubling your workload?
Check out dlvr.it—a smart tool that helps you automatically share content from Instagram, TikTok, and more to LinkedIn. It’s a simple way to stay consistent, save time, and connect with a professional audience across platforms.