How to Post Videos on Pinterest – The Complete Guide

How to Post Videos on Pinterest: A Marketer’s Guide 🎥📌

If you’re wondering how to post videos on Pinterest, you’re not alone. Short, useful clips perform well here—think recipes, how-tos, product demos, and before-and-afters. The good news: video Pins are straightforward to upload, link, schedule, and measure.

This guide walks through specs, upload steps (mobile + desktop), linking, scheduling (built-in and with dlvr.it), best practices, and analytics—plus graphics you can grab for your post or socials.

👉 Related reads:
• How to post videos on X/Twitter 
• Bluesky video guide

Can You Post Videos on Pinterest? ✅

Yes — Pinterest fully supports video Pins on both desktop and mobile. Videos can be uploaded, linked, and scheduled directly in-platform, making Pinterest a powerful option for evergreen, searchable content.

How to Create a Video Pin

Start your Pin creation

• Desktop: Go to Create → Create Pin

• Mobile: Tap ➕ Add → Create Pin

Upload your video

• Supported formats: MP4, MOV, or M4V

• Upload up to 10 videos at once (each becomes its own Pin)

Add your details

• Title, description, keywords, and destination link

• Choose a board to pin it to

• Pick a cover image (thumbnail)

• Add topic tags to help discovery

Optional editing

• Add text overlays, stickers, or music with Pinterest’s built-in tools

Publish or schedule

• Click Publish now or Schedule (for business accounts, up to 30 days in advance)

🔗 Learn more in Pinterest’s official “Create a Pin” guide.

💡 Pro Tip

Pinterest has merged Standard Pins and Idea Pins into a single format. That means you keep external links (great for traffic!) and creative tools like music, stickers, and multi-page editing — all in one streamlined workflow.

📦 Bonus for Business Users

Pinterest also supports bulk video uploads (up to 200 Pins at once) with spreadsheets — perfect for brands managing large content libraries.

👉 See the bulk upload instructions.

Pinterest Video Specs (Quick Reference) 📊

Why the 2:3 nudge? Creative guidance consistently recommends 2:3 / 1000×1500; taller assets risk being cut off in feeds.

Aspect-ratio cheat sheet:

Add Links to Your Video Pins 🔗

The updated Pin format supports external links on organic Pins — ideal for sending viewers to product pages, blog posts, or sign-ups. Always pair with a clear CTA like “Get the full recipe” or “See details.”

Scheduling: Limits at a Glance 🗓️

Built-in scheduler (business accounts):

• Schedule up to 30 days ahead

• Max 10 Pins scheduled at once

• You can edit details after scheduling (not the video file)

Automation with dlvr.it:
Cross-posting? dlvr.it lets you upload once and auto-publish to Pinterest (and other platforms) while customizing captions and hashtags.

👉 Schedule Pinterest videos with dlvr.it.

Best Practices (what works on Pinterest video) 🏆

• Lead with value: tutorials, recipes, quick wins

• Hook in 1–3s: show the result before the steps

• Go vertical (2:3 or 9:16) with large, high-contrast text

• Write search-friendly descriptions with real keywords

• Always include a link + CTA

• Test lengths: 6–15s for tips, 30–60s for demos

• Save to relevant boards (context matters for discovery)

• Measure weekly: saves, clicks, outbound traffic

🚫 Common Mistakes to Avoid

• ❌ Using 16:9 horizontal video → gets cropped awkwardly in feed

• ❌ Forgetting to add links → missed traffic opportunities

• ❌ Ignoring covers/thumbnails → lowers click-through rate

• ❌ Skipping text overlays → hurts accessibility & search visibility

• ❌ Posting once & quitting → consistency is key on Pinterest

What to Measure (and how to calculate it) 📈

Core organic metrics: Impressions, Saves, Pin clicks, Outbound clicks.
Video Pin extras: Video views, total/average watch time, 10-second plays, 95% views.

Formulas

• Engagement rate = (Saves + Pin clicks + Outbound clicks) ÷ Impressions.

• Outbound click rate = Outbound clicks ÷ Impressions.

💡 Pro tip: Optimize for usefulness + search intent — saves and clicks prove your Pins are doing real work.

Pinterest vs. Other Short-Form Channels 🔁

Already posting to Reels, Shorts, TikTok, or X? Repurpose for Pinterest with tweaks:

• Add on-screen text that mirrors search terms

• Export vertical (2:3 or 9:16)

• Update CTA + link (Pinners = closer to purchase)

Related strategy posts:
• X/Twitter video how-to → https://dlvrit.com/blog/how-to-post-videos-on-twitter/
• Bluesky video guide → https://dlvrit.com/blog/bluesky-video/

Final Thoughts 📌

Pinterest video is built for useful, searchable moments. Show up with helpful clips, stay consistent, and let the numbers guide your strategy.

✅ Stick to specs (2:3 or 9:16, MP4/MOV, strong 6–15s hook)
✅ Use captions + clear CTAs
✅ Batch + schedule with dlvr.it
✅ Track saves, clicks, and outbound traffic weekly

👉 Ready to start? Upload your first video Pin, link it to your best page, and schedule the next three to claim your Pinterest search shelf.

When you’re ready to scale, set a posting rhythm with dlvr.it and keep the momentum rolling.