The Pinterest Advantage: Driving Traffic and Conversions with Compelling Visual Content
If you’re looking to amp up your online presence and reach a broader audience with your social media content, the visual powerhouse social community Pinterest offers lots…
Integrating the Buyer Journey—and Buyer Personas—into Your Social Media Strategy
It’s no longer nearly enough to simply track “likes” on your social media platforms. Today’s social strategy involves a comprehensive analysis of multiple key performance indicators. It’s…
4 Ways to Leverage Social Sharing in Your Marketing Strategy
The gargantuan growth of social media platforms has made social sharing an integral part of digital marketing strategy. Sharing is now the lifeblood and currency of the…
Let Us Play: 5 Gamification Tactics To Boost Your Social Media Engagement
People love games and achieving—and people can love your brand when you associate it with play and achievements. Gamification has become a remarkably effective tool for businesses…
Build Your Brand Persona in Social Media
Ever wondered how some companies effortlessly capture attention, engage their audience, and create a strong brand identity on social media? Many of them define, build and maintain…
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